Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead marketing strategies and cross-functional teams to achieve brand goals.
- Company: AbbVie is dedicated to innovative medicines that tackle serious health issues.
- Benefits: Enjoy a collaborative culture, personal development opportunities, and a focus on innovation.
- Why this job: Join a dynamic team making a real impact in dermatology and healthcare.
- Qualifications: High emotional intelligence, strategic thinking, and a passion for marketing are essential.
- Other info: AbbVie values diversity and offers equal opportunities for all applicants.
The predicted salary is between 54000 - 84000 £ per year.
Company Description
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com.
Job Description
To lead the marketing function and cross-functional matrix team to define, develop, and deliver the brand strategy and tactical operation plans, achieving defined metrics and reaching annual sales targets by optimizing the use of promotional resources once marketing authorization is granted.
Supervisory Responsibility
- 1 Senior Brand Manager
- 1 Brand Manager report
Leadership of cross-functional launch brand team
Brand Leadership
- Lead the matrix team’s development and execution of the brand plan that aligns with the global strategy while adapting to local insights and dynamics.
- Represent the UK Affiliate with Global and Area marketing teams.
- Communicate strategy and performance to senior local and global leadership.
- Responsible for marketing budget allocation and overall budget management.
Team Leadership
- Lead the marketing function including personal development and performance management.
- Create a cross-functional team culture where the AbbVie way of working can flourish.
- Coach associates to become the best versions of themselves.
- Develop associates with stretch in-role assignments to build skills and experience.
- Maintain executive presence to influence cross-functionally and deputize for the Business Unit Manager when needed.
Strategy Formulation
- Explore known unknowns with market research that provides meaningful insights to solve challenges.
- Synthesize data into insights to determine brand strategy.
- Lead the brand strategy formulation using complex, diverse data sets in collaboration with the cross-functional team.
- Communicate the strategy and ambition effectively within the organization.
- Be the expert on the brand, understanding product, indications, therapeutic area, NHS ecosystem, and brand performance data.
Execution
- Develop and execute brand strategies with innovative solutions to ecosystem barriers to customer value.
- Recommend strategic courses of action aligned with the brand plan and KPIs.
- Build and maintain long-term relationships with key external stakeholders, including experts and advocacy groups.
- Deliver operational excellence across the brand plan matrix, including defining and refining KPIs and tracking performance.
Innovation
- Evolve the operating rhythm, strategy, and capabilities of the cross-functional team by integrating the latest technology, patient, and customer insights.
Qualifications
- High learning agility and emotional intelligence.
- Strategic ability: synthesize insights from data and communicate effectively.
- Obsessed with insight-driven decisions.
- Understanding of customer and patient challenges and responding appropriately.
- Ability to lead cross-functional teams and operate effectively in a matrix environment.
- Ambitious mindset with a drive to innovate and achieve goals.
- Executive presence to operate with varying seniority levels and deputize for senior leaders.
- Coaching, managing, and influencing without direct authority.
- Prioritization skills to optimize resource use and address critical issues.
- Challenging the status quo to improve processes and customer value.
- Experience solving complex ecosystem barriers to drug usage.
- Relevant strategic and operational experience with a proven track record.
- Passion for marketing and strategy, demonstrated through completed projects or further education.
Behaviors
- High emotional intelligence and self-awareness.
- People-focused, collaborative leadership.
- Curious learner mindset.
- Excited to lead cross-functional collaboration to solve complex challenges.
- Motivated by dermatology.
- Self-starter and entrepreneurial spirit.
Additional Information
AbbVie is an equal opportunity employer committed to integrity, innovation, transforming lives, and serving our community. Equal Opportunity Employer/Veterans/Disabled.
Brand Lead - Dermatology employer: AbbVie
Contact Detail:
AbbVie Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Lead - Dermatology
✨Tip Number 1
Familiarise yourself with AbbVie's mission and values. Understanding their commitment to innovative medicines and the specific therapeutic areas they focus on, such as dermatology, will help you align your discussions and demonstrate your passion for the role.
✨Tip Number 2
Network with current or former employees of AbbVie, especially those in marketing roles. They can provide valuable insights into the company culture and expectations, which can help you tailor your approach during interviews.
✨Tip Number 3
Stay updated on the latest trends and challenges in dermatology. Being knowledgeable about current market dynamics and patient needs will allow you to speak confidently about how you can contribute to AbbVie's brand strategy.
✨Tip Number 4
Prepare to discuss your experience in leading cross-functional teams and managing budgets. Highlight specific examples where you've successfully navigated complex projects, as this aligns closely with the responsibilities of the Brand Lead position.
We think you need these skills to ace Brand Lead - Dermatology
Some tips for your application 🫡
Understand the Role: Before applying, take the time to thoroughly understand the Brand Lead - Dermatology role. Familiarise yourself with AbbVie's mission and values, as well as the specific responsibilities outlined in the job description.
Tailor Your CV: Customise your CV to highlight relevant experience and skills that align with the job requirements. Emphasise your strategic ability, leadership experience, and any previous work in marketing or dermatology.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for dermatology and marketing. Use specific examples from your past experiences to demonstrate how you meet the qualifications and can contribute to AbbVie’s goals.
Showcase Your Insights: In your application, include insights or ideas on how you would approach the brand strategy for AbbVie. This could involve discussing innovative solutions or how you would tackle challenges in the dermatology market.
How to prepare for a job interview at AbbVie
✨Know the Brand Inside Out
Before your interview, make sure you thoroughly understand AbbVie's brand and its position in the dermatology market. Familiarise yourself with their products, recent news, and how they align with the company's mission. This will help you demonstrate your passion and knowledge during the conversation.
✨Showcase Your Leadership Skills
As a Brand Lead, you'll be expected to lead cross-functional teams. Prepare examples of how you've successfully led teams in the past, focusing on your ability to coach and develop others. Highlight your experience in managing diverse groups and driving them towards common goals.
✨Emphasise Insight-Driven Decision Making
AbbVie values insight-driven decisions, so be ready to discuss how you've used data and market research to inform your strategies. Share specific instances where your insights led to successful outcomes, demonstrating your analytical skills and strategic thinking.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that assess your problem-solving abilities and how you handle challenges in a matrix environment. Think about potential ecosystem barriers in dermatology and how you would address them, showcasing your innovative mindset and ability to challenge the status quo.
