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- Tasks: Join our dynamic team to create impactful marketing strategies for neurological treatments.
- Company: AbbVie is a leading biopharmaceutical company dedicated to innovative health solutions.
- Benefits: Enjoy a supportive work environment, career development opportunities, and a focus on employee well-being.
- Why this job: Make a real difference in people's lives while growing your marketing skills in a collaborative setting.
- Qualifications: Relevant marketing experience, preferably in healthcare, with a strong digital focus.
- Other info: Our Maidenhead office is accessible and inclusive, prioritising employee comfort and well-being.
The predicted salary is between 36000 - 60000 £ per year.
Company Description
AbbVie\’s mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people\’s lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us atwww.abbvie.com. Follow @abbvie onX,Facebook,Instagram,YouTube,LinkedInandTik Tok.
Job Description
This position offers an exciting and rare opportunity to work as a marketer in Neuroscience, within AbbVie’s portfolio, for the treatment of high impact neurological conditions. The successful candidate will join an energetic, ambitious and passionate team and work within a supportive environment which also offers opportunity for personal skills and career development.
The position is a fantastic opportunity for a marketer looking to grow within an ambitious health business where people and quality of life come first.
The Brand Manager role will be based in our offices in Maidenhead and will need to develop and drive commercially viable strategies for the brand in collaboration with the wider brand team. This will include promotion and education to drive increased uptake.
Objective:
- To position our product for continued growth through development and delivery of the brand plan in collaboration with the matrix brand team
- Ensure the brand meets/exceeds its Plan number through implementation of the brand plan
- Support the implementation of key strategic initiatives across the full marketing mix; ensuring an industry leading and coordinated approach to drive success.
Key responsibilities:
- Working in the matrix environment of the Brand Team to develop powerful marketing strategies for the product, through the annual brand plan cycle, securing buy-in for these through the leadership team
- Working in the matrix environment of the Brand Team to drive implementation of the agreed marketing strategies for the product
- Innovate, build and execute a strong omni-channel Management plan to maximise opportunities across our channel and stakeholder mix in order to strengthen and imbed promotional campaigns
- Develop customer journey maps and experience flows to deliver impactful engagement via appropriate channels in order to drive changes in behaviour with key stakeholders
- To plan and execute educational platforms as defined by the brand plan
- To effectively manage External Expert relationships across the UK in line with implementing the Brand Plan
- As a core member of the brand team, work cross-functionally to develop customer engagement strategies including seeking peer to peer opportunities from a national to a local level
- To manage agency relationships to ensure projects are delivered to a clear brief and are on time/budget and deliver on the Brand Plan
- Drive a high standard of compliance with all communications and initiatives
Qualifications
Qualifications & Experience
- Relevant Brand Manager experience or previous proven broad marketing experience including:
- supporting the delivery of a multi-stakeholder brand plan
- specific experience working across multiple channels specifically digital experience with measurable outcomes
- specific experience of patient activation campaigns
- examples of digital activation of HCPs and alternative stakeholders within the healthcare space or examples of other innovative approaches to understand customer behaviour / drive behaviour change
- proven experience in delivering insights-based marketing strategies
- experience of monitoring and measuring the effectiveness of activities
- Proven track record of success in Marketing; launch experience valued
- Science / Life Science Bachelor’s Degree or equivalent experience required
- Additional marketing qualifications an advantage
- ABPI qualified is not essential but desirable
Skills & Competencies:
- Ability to co-ordinate and deliver strong brand planning
- Translate strategy into tactics plans and then deliver on these
- Ability to challenge current thinking in the interests of raising the bar
- Ability to work in a matrix environment and achieve results within a brand team
- Ability to take responsibility for allocated P&L, and balance between opportunities, resources and investments to maximize the growth
- Setting/implementing vision and direction
- Strong communication of ideas and concepts to ensure ‘selling’ to brand
- Ability to monitor results and develop contingencies
- Strong commercial acumen
- Flexibility and Listening skills
- Action planning & Budget management
- Can influence others, including those over whom they have no direct authority
- Professional, accountable, high energy, and collaborative team player
Additional Information
AbbVie\’s UK offices in Maidenhead prioritize accessibility and employee well-being, creating a welcoming environment for everyone. The office includes a large car park for easy access, as well as step-free entry, accessible restrooms, and elevators to accommodate individuals with mobility challenges. The workspace features assistive technologies and adaptable workstations, fostering an inclusive culture. Additionally, there is a dedicated quiet zone for those who prefer to work without distraction. This area maximizes natural light and is strategically positioned for easy access with minimal noise disturbances. If you need specific information or have questions about accessibility arrangements, please let us know during the process.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only – to learn more, visithttps://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.html
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Brand Manager (Neuro) employer: AbbVie Inc
Contact Detail:
AbbVie Inc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager (Neuro)
✨Tip Number 1
Familiarise yourself with AbbVie's portfolio, especially in neuroscience. Understanding their products and the specific challenges they address will help you speak confidently about how you can contribute to their mission during interviews.
✨Tip Number 2
Network with current or former employees of AbbVie, particularly those in marketing roles. They can provide valuable insights into the company culture and expectations for the Brand Manager position, which can give you an edge in your application.
✨Tip Number 3
Stay updated on the latest trends in digital marketing and patient activation campaigns within the healthcare sector. Being able to discuss recent innovations or successful case studies can demonstrate your proactive approach and industry knowledge.
✨Tip Number 4
Prepare to showcase your experience in managing cross-functional teams and projects. Highlighting your ability to work collaboratively in a matrix environment will be crucial, as this is a key aspect of the Brand Manager role at AbbVie.
We think you need these skills to ace Brand Manager (Neuro)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand management and marketing, particularly in the healthcare sector. Use specific examples that demonstrate your ability to develop and implement successful marketing strategies.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for neuroscience and your understanding of AbbVie's mission. Mention how your skills align with the responsibilities of the Brand Manager role and provide examples of past successes in similar positions.
Highlight Relevant Skills: Emphasise your experience with digital marketing, patient activation campaigns, and stakeholder engagement. Make sure to include any measurable outcomes from your previous roles to demonstrate your effectiveness.
Showcase Your Teamwork Abilities: Since the role involves working in a matrix environment, illustrate your ability to collaborate with cross-functional teams. Provide examples of how you've successfully worked with others to achieve common goals in your previous roles.
How to prepare for a job interview at AbbVie Inc
✨Understand the Brand and Its Market
Before your interview, make sure to research AbbVie and its neuroscience portfolio thoroughly. Understand their products, target audience, and recent marketing strategies. This knowledge will help you demonstrate your genuine interest in the role and how you can contribute to their goals.
✨Showcase Your Multi-Channel Experience
Be prepared to discuss your experience with multi-channel marketing strategies, especially in digital spaces. Provide specific examples of campaigns you've worked on that drove measurable outcomes, particularly those related to patient activation or healthcare professionals.
✨Demonstrate Your Strategic Thinking
During the interview, highlight your ability to translate strategic plans into actionable tactics. Discuss how you've successfully developed and executed brand plans in previous roles, and be ready to share insights on how you would approach AbbVie's brand management.
✨Prepare for Behavioural Questions
Expect questions that assess your ability to work in a matrix environment and collaborate with cross-functional teams. Prepare examples that showcase your communication skills, flexibility, and how you've influenced others without direct authority in past projects.
