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For Companies At a Glance
- Tasks: Lead marketing strategies for Paediatric Nutrition, driving brand growth and campaign execution.
- Company: Join Abbott, a leader in healthcare and nutrition, dedicated to improving lives worldwide.
- Benefits: Enjoy competitive pay, flexible work options, and opportunities for professional development.
- Why this job: Be part of a dynamic team making a real impact in children's health and nutrition.
- Qualifications: Degree in business/marketing with brand management experience, preferably in Nutrition or Healthcare.
- Other info: Located in Maidenhead, with occasional travel required.
The predicted salary is between 43200 - 72000 £ per year.
MAIN PURPOSE OF JOB
To develop marketing strategies and campaigns across the portfolio of Paediatric & Infant Nutrition, including annual brand plan, strategic priorities, innovation and launch planning, HCP engagement & activation, while working closely with the Sales team & cross-functional teams like Commercial Excellence & Medical.
MAIN ACCOUNTABILITIES
- Define and develop marketing strategies to deliver market-beating growth.
- Lead the portfolio assessment and implement brand plans flawlessly.
- Analyse effectiveness of brand strategies and campaigns and monitor implementation.
- Management of the brand P & L including full budgetary responsibility for ensuring promotional campaigns within agreed spending limits.
- Influencing sales management and sales teams to ensure promotional campaigns are executed appropriately.
- Lead and co-ordinate with cross-functional brand team.
- Lead preparation of the strategic brand plan and long-range plan (LRP) in the area of product responsibility.
- Forecast demand to a high level of accuracy.
- Create and implement KOL and market development strategies.
- Assist in preparing Plan, LRP, and Update.
ACCOUNTABILITY
- Leading creation and delivery of Brand campaigns.
- Lead and deliver the strategic thinking and deliver high-quality annual brand plans.
- Accountable for delivery of brand P&L- topline, bottom line, and Market Shares.
- Manage A&P budgets.
- Project management supporting business account planning with relevant material.
- Forecast accuracy and co-leading the S&OP process with sales and demand planning team.
- Detailed understanding of Abbott policies, procedures & SOPs.
- Develop brand strategies/campaigns observing all Abbott and Industry standards (i.e. ABPI Code of Practice).
BACKGROUND/EDUCATION
- Education & Skills
Educated to degree level in business/marketing. Brand Management experience preferably in Nutrition/ Healthcare. Sharp business acumen. Strong interpersonal and leadership skills. Stakeholder management & cross-functional collaboration. Advanced use of MS Office. - Experience
Proven track record in relevant environment. Relevant brand management or marketing experience and proven track record of success. People management experience preferred. Strong influencing skills. Healthcare/Nutrition/ FMCG Industry experience preferred.
Senior Brand Manager - Paediatric Nutrition employer: Abbott
Contact Detail:
Abbott Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager - Paediatric Nutrition
✨Tip Number 1
Familiarise yourself with the latest trends in paediatric nutrition and healthcare marketing. This knowledge will not only help you during interviews but also demonstrate your passion and commitment to the field.
✨Tip Number 2
Network with professionals in the nutrition and healthcare sectors. Attend industry events or join relevant online forums to connect with potential colleagues and learn more about the company culture at StudySmarter.
✨Tip Number 3
Prepare to discuss your previous brand management experiences in detail, especially those related to budget management and cross-functional collaboration. Be ready to share specific examples of how you've successfully led campaigns.
✨Tip Number 4
Research StudySmarter's values and mission. Tailor your conversations to align with our goals, showcasing how your skills and experiences can contribute to our success in the paediatric nutrition market.
We think you need these skills to ace Senior Brand Manager - Paediatric Nutrition
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand management, particularly in the nutrition or healthcare sectors. Use specific examples that demonstrate your success in developing marketing strategies and managing budgets.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the paediatric nutrition market. Discuss how your skills align with the job requirements, particularly your experience in stakeholder management and cross-functional collaboration.
Showcase Your Achievements: In your application, include quantifiable achievements from previous roles, such as successful campaigns you led or improvements in brand performance. This will help illustrate your capability to deliver market-beating growth.
Research the Company: Familiarise yourself with Abbott's values, products, and recent developments in the paediatric nutrition sector. This knowledge will help you tailor your application and prepare for potential interview questions.
How to prepare for a job interview at Abbott
✨Showcase Your Strategic Thinking
As a Senior Brand Manager, you'll need to demonstrate your ability to develop and implement marketing strategies. Prepare examples of past campaigns you've led, focusing on how you defined objectives, analysed market data, and achieved growth.
✨Highlight Cross-Functional Collaboration
This role requires working closely with various teams. Be ready to discuss your experience in collaborating with sales, medical, and commercial teams. Share specific instances where your teamwork led to successful outcomes.
✨Demonstrate Financial Acumen
Since you'll be managing the brand P&L, it's crucial to show your understanding of budget management. Prepare to discuss how you've successfully managed budgets in previous roles and the impact of your financial decisions on brand performance.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and decision-making process. Think of scenarios related to brand strategy execution or campaign effectiveness, and be ready to explain how you would approach these challenges.
