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For Companies At a Glance
- Tasks: Drive growth strategies and create engaging in-store experiences for innovative health tech.
- Company: Join Abbott, a leader in healthcare innovation with a focus on biosensing technology.
- Benefits: Enjoy competitive salary, private healthcare, pension scheme, and flexible benefits.
- Why this job: Shape the future of healthcare while developing your marketing skills in a dynamic environment.
- Qualifications: Experience in retail marketing, strong interpersonal skills, and a passion for health tech.
- Other info: Be part of a diverse team with opportunities for career growth and global impact.
The predicted salary is between 36000 - 60000 £ per year.
About Lingo
Meet Lingo, a new biosensing technology that provides users a window into their body. Lingo tracks glucose to help people make better decisions about their health and nutrition. Bio-wearable technology will digitize, decentralize and democratize healthcare, enabling consumers to take control of their own health. Join us and grow your career as you help Abbott shape the future of healthcare.
The position is based in our London office (Fitzrovia), and we are looking for an experienced Retail Marketing Manager to join our Lingo team. The successful candidate will be responsible for developing growth strategies, in partnership with retail and other third-party channels. Reporting to the UK Marketing Lead, this role will bring retail know-how to the growing Lingo team and directly manage, plan, and implement marketing strategies with a growing list of partners.
What You’ll Do
- Business Growth: Own and deliver the implementation of channel and customer specific Retail Marketing Strategy aligned to the broader business objectives in the UK. Manage the development of marketing, retail and promotional plans to effectively grow Lingo.
- Strategic Planning: Develop Joint Business Plans with retailers to unlock category and brand growth, co-marketing and promotional expertise, managing and optimizing opportunities that lead to mutual business value and stronger partnerships.
- Brand & Product Champion: Champion the Lingo and Abbott brands, ensuring communication is consistent and supporting brand strategy. Address purchase drivers and barriers through physical and digital experiences that elevate product truths.
- Bridge Consumer & Shopper: Work with insights and analytics teams to understand the path-to-purchase and user experience, uncovering insights that drive growth in UK retail landscape.
- Analytics: Monitor and analyse the performance of promotions, providing insights and recommendations for improvement to key stakeholders.
- Budget Ownership: Manage and coordinate marketing retail budgets, influence investment, aligning closely with UK Marketing Lead and Finance.
What You’ll Need
- Significant prior retail or trade marketing experience, ideally in consumer electronics and/or consumer goods / consumer healthcare categories sold in retail and e-com. Health tech / DTC experience is a plus.
- Understanding of marketing and selling under Medical Device Regulations.
- Strong interpersonal skills and customer mindset, and ability to influence cross-functional stakeholders based in the UK and globally.
- Experience delivering measurable, multi-channel, growth strategies.
- Willingness to roll up sleeves, troubleshoot problems, and drive to aligned solutions; ability to own and manage project delivery on-time and in budget.
As you’d expect from a global healthcare company, Abbott offers a fantastic range of benefits to support you and your family including competitive salaries, a superb defined contribution pension scheme, private healthcare, life assurance and a flexible benefits scheme.
Abbott is an Equal Opportunity Employer, committed to employee diversity.
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Retail Marketing Manager (Biowearables) employer: Abbott
Contact Detail:
Abbott Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Retail Marketing Manager (Biowearables)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that Retail Marketing Manager role.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies showcasing your previous marketing strategies and successes. We want to see how you’ve driven growth and created impactful campaigns in retail – this is your chance to shine!
✨Tip Number 3
Practice makes perfect! Get ready for those interviews by rehearsing common questions and preparing your own insightful queries about Lingo and Abbott. We’re looking for someone who’s genuinely interested in our mission and can bring fresh ideas to the table.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love candidates who take the initiative to engage directly with us – it shows you’re serious about joining the Lingo team!
We think you need these skills to ace Retail Marketing Manager (Biowearables)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Retail Marketing Manager role. Highlight your relevant experience in retail and trade marketing, especially in consumer electronics or healthcare. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about biosensing technology and how you can contribute to Lingo's growth. Keep it engaging and personal – we love to see your personality come through.
Showcase Your Achievements: When detailing your past roles, focus on measurable achievements. Did you drive significant growth or improve marketing strategies? Share those numbers! We appreciate candidates who can demonstrate their impact.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us that you’re genuinely interested in joining our team at Lingo!
How to prepare for a job interview at Abbott
✨Know Your Product Inside Out
Before the interview, make sure you understand Lingo's biosensing technology and how it impacts health and nutrition. Familiarise yourself with the product's features, benefits, and how it stands out in the market. This will help you articulate your passion for the brand and demonstrate your ability to champion it.
✨Showcase Your Retail Marketing Experience
Prepare specific examples from your past roles that highlight your experience in retail marketing, especially in consumer electronics or healthcare. Be ready to discuss successful campaigns you've led, how you developed growth strategies, and the measurable outcomes of your efforts. This will show that you can deliver results aligned with the company's objectives.
✨Understand the Path-to-Purchase
Research the current trends in the UK retail landscape and be prepared to discuss how you would bridge the gap between consumer insights and shopper experiences. Think about how you can leverage analytics to drive growth and improve marketing strategies. This shows you're not just a marketer but a strategic thinker who understands the customer journey.
✨Be Ready to Collaborate
Since this role involves working with cross-functional teams, come prepared to discuss how you've successfully collaborated with different stakeholders in the past. Highlight your interpersonal skills and your ability to influence others. This will demonstrate that you can effectively manage relationships and drive projects forward within a team setting.