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For Companies At a Glance
- Tasks: Drive marketing strategies and engage with healthcare stakeholders to grow our Cardiometabolic portfolio.
- Company: Join Abbott, a global leader in healthcare solutions across diagnostics and devices.
- Benefits: Enjoy competitive salaries, private healthcare, flexible benefits, and a pension scheme.
- Why this job: Be part of a dynamic team shaping the future of healthcare while travelling and networking.
- Qualifications: Bachelor's degree required; MBA preferred, with experience in pharmacy and marketing roles.
- Other info: Spanish skills are a plus; role involves up to 30% travel.
The predicted salary is between 28800 - 48000 £ per year.
The Opportunity
Cardiometabolic and Informatics (CMI), part of ARDx business, is recruiting a Product Manager / Marketing Manager based in Abbott’s Maidenhead office. The role supports SouthWest Europe and LAC regions and involves up to 30% travel. The Marketing Manager will be responsible for growing the Cardiometabolic portfolio in the region through strategic market approaches, customer engagement, and lead generation in collaboration with sales teams. Building relationships with healthcare stakeholders and strategic partners to identify opportunities and fulfill needs aligned with Abbott's capabilities is key.
Key objectives include:
- Developing targeted marketing campaigns for the pharmacy channel.
- Understanding local market dynamics, customer needs, reimbursement policies, and competitor strategies to create a detailed annual strategic business plan.
- Providing forecasts, business reports, and regional management information.
- Engaging with local opinion leaders to influence market adoption of reimbursement policies.
- Monitoring competitor activities.
- Planning and executing market launches to meet sales and profit targets.
- Participating in congresses, workshops, and scientific events.
- Supporting strategic planning through data analysis to inform organizational priorities and skills development.
Required Qualifications and Skills
- Bachelor’s degree in science or business-related field.
- MBA or master's degree preferred.
- Experience in the pharmacy channel and sales/marketing roles.
- Spanish language skills are a plus.
- Experience in the medical device industry, preferably in a matrix organization.
- Knowledge of diagnostic point-of-care products and healthcare systems.
- Business planning and project management skills.
- Analytical, creative, and operational marketing skills.
- Understanding of sales environments in Europe, Latin America, and Canada.
- Creative thinking and change management abilities.
- People management and coaching skills.
Abbott offers competitive benefits, including excellent salaries, a defined contribution pension scheme, private healthcare, life assurance, and flexible benefits. Join Abbott to shape your career and the future of healthcare. With a presence in over 160 countries, Abbott advances solutions across diagnostics, devices, nutrition, and reformulations for all life stages.
Product Manager / Marketing Manager, Southwest Europe and LAC (Rapid Diagnostics) employer: Abbott
Contact Detail:
Abbott Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Manager / Marketing Manager, Southwest Europe and LAC (Rapid Diagnostics)
✨Tip Number 1
Familiarise yourself with Abbott's Cardiometabolic portfolio and the specific needs of the Southwest Europe and LAC regions. Understanding the local market dynamics and customer needs will help you tailor your approach during interviews.
✨Tip Number 2
Network with professionals in the medical device industry, especially those with experience in the pharmacy channel. Engaging with industry contacts can provide insights into the role and may even lead to referrals.
✨Tip Number 3
Prepare to discuss your experience with strategic marketing campaigns and how you've successfully engaged with healthcare stakeholders in the past. Be ready to share specific examples that demonstrate your analytical and creative skills.
✨Tip Number 4
Brush up on your Spanish language skills if you're not already fluent. Being able to communicate effectively in Spanish can set you apart from other candidates and is a valuable asset for this role.
We think you need these skills to ace Product Manager / Marketing Manager, Southwest Europe and LAC (Rapid Diagnostics)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in product management and marketing, especially within the healthcare or medical device sectors. Emphasise any specific achievements related to market growth or strategic planning.
Craft a Compelling Cover Letter: Write a cover letter that directly addresses the key responsibilities outlined in the job description. Showcase your understanding of the cardiometabolic portfolio and how your skills align with Abbott's goals for the Southwest Europe and LAC regions.
Highlight Language Skills: If you have Spanish language skills, make sure to mention them prominently in your application. This could be a significant advantage given the role's focus on the LAC region.
Showcase Analytical Skills: Provide examples in your application that demonstrate your analytical abilities, particularly in business planning and project management. Highlight any experience you have with data analysis that informs strategic decisions.
How to prepare for a job interview at Abbott
✨Research Abbott and the Role
Before your interview, make sure to thoroughly research Abbott and understand their Cardiometabolic portfolio. Familiarise yourself with their market strategies, recent news, and how they position themselves in the healthcare sector, especially in the pharmacy channel.
✨Prepare for Behavioural Questions
Expect questions that assess your experience in project management and marketing strategies. Use the STAR method (Situation, Task, Action, Result) to structure your answers, showcasing your analytical and creative skills in previous roles.
✨Showcase Your People Management Skills
Since the role involves engaging with local opinion leaders and coaching teams, be ready to discuss your experience in people management. Share specific examples of how you've successfully led teams or influenced stakeholders in past positions.
✨Demonstrate Your Understanding of Market Dynamics
Be prepared to discuss local market dynamics, customer needs, and competitor strategies. Highlight any relevant experience you have in the medical device industry and how it can contribute to Abbott's goals in the Southwest Europe and LAC regions.
