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For Companies At a Glance
- Tasks: Drive impactful marketing strategies for innovative diagnostic products across North Europe.
- Company: Join Abbott, a leader in healthcare solutions dedicated to improving lives.
- Benefits: Enjoy competitive salary, private healthcare, and flexible benefits.
- Other info: Remote work with opportunities for career growth and cross-functional collaboration.
- Why this job: Make a real impact on healthcare while developing your marketing skills.
- Qualifications: Degree in Business or Science and experience in tactical marketing required.
The predicted salary is between 60000 - 80000 £ per year.
About Abbott
At Abbott, we are committed to helping people live healthier, fuller lives through innovative healthcare solutions. Our Core Diagnostics business plays a critical role in delivering accurate, timely diagnostic information that clinicians rely on every day.
The Opportunity
As Product Manager, you will work closely with the Core Diagnostics team to plan, implement and deliver impactful marketing strategies across the region. You will be responsible for tailoring global and regional campaigns to local market needs, supporting sales teams, and driving brand presence across multiple channels. This is a highly visible role, offering the opportunity to influence strategy, lead launches, and make a measurable impact on business growth.
Key Responsibilities
- Marketing & Commercial Execution
- Deliver regional marketing objectives, strategies and tactics for the Core Diagnostics portfolio (including Alinity, ARCHITECT and AlinIQ)
- Ensure consistency of messaging, campaigns and brand execution across Region North Europe
- Manage marketing budgets effectively within agreed limits
- Support the achievement of sales and margin targets for priority product areas
- Marketing Communications & Campaigns
- Create compelling internal communications to inform and inspire regional teams
- Lead external communications across digital channels, social media, customer communications and trade publications, ensuring compliance with regulatory Ad/Promo requirements
- Develop editorial content, including articles and white papers
- Drive brand visibility through customer events, promotional activities and industry congresses
- Product Lifecycle Management
- Act as the product expert for sales and management teams, supporting product training as required
- Work cross‑functionally with Quality, Regulatory, Service, Finance and Tender teams on product launches, updates and conversions
- Provide timely regional input to Area and Global Marketing teams, including demand forecasting
- Market Intelligence & Insights
- Conduct quarterly analysis of sales performance, market share and competitor activity
- Present insights, trends and recommendations to senior marketing and sales stakeholders
- Design targeted, account‑specific campaigns to improve market penetration
What You’ll Bring
- Essential
- Degree‑level education in Business, Science or a related discipline
- Proven experience in tactical marketing
- Strong understanding of marketing principles in IVD
- High level of customer focus and ability to operate in a cross‑functional environment
- Strong drive for results, influence and initiative
- Highly Desirable
- Digital and social media marketing experience
- CRM‑based campaign experience (e.g. Salesforce or similar)
- IVD market knowledge and/or relationships
- Financial acumen with experience using Excel
WHAT WE OFFER
As you’d expect from a global healthcare company, we offer a fantastic range of benefits including competitive salaries, a superb defined contribution pension scheme, private healthcare, life assurance and a flexible benefits scheme. Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews.
Senior Product Manager Diagnostics in Maidenhead employer: Abbott
Contact Detail:
Abbott Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Manager Diagnostics in Maidenhead
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Abbott or similar companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Prepare for the interview by knowing your stuff! Research Abbott’s Core Diagnostics portfolio and be ready to discuss how your experience aligns with their goals. Show them you’re not just another candidate, but someone who truly gets their mission.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online resources to refine your answers. Focus on showcasing your tactical marketing experience and how you can drive results for Abbott.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team at Abbott and contributing to their innovative healthcare solutions.
We think you need these skills to ace Senior Product Manager Diagnostics in Maidenhead
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in tactical marketing and IVD. We want to see how your skills align with the role, so don’t hold back on showcasing your relevant achievements!
Showcase Your Digital Savvy: Since digital and social media marketing experience is highly desirable, be sure to include any relevant projects or campaigns you've worked on. We love seeing how you can leverage these channels to drive brand visibility!
Be Clear and Concise: When writing your application, keep it straightforward and to the point. Use bullet points where possible to make it easy for us to read through your qualifications and experiences quickly.
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Abbott
✨Know Your Products Inside Out
As a Senior Product Manager in Diagnostics, it's crucial to have a deep understanding of the products you'll be managing. Familiarise yourself with Abbott's Core Diagnostics portfolio, including Alinity and ARCHITECT. Be ready to discuss how these products meet market needs and how you can drive their success.
✨Showcase Your Marketing Savvy
Prepare to demonstrate your tactical marketing experience. Think of specific campaigns you've led or contributed to, especially in the IVD space. Be ready to discuss how you tailored strategies to local markets and achieved sales targets, as this will resonate well with the interviewers.
✨Highlight Cross-Functional Collaboration
This role requires working closely with various teams. Share examples of how you've successfully collaborated with sales, regulatory, and finance teams in the past. Emphasise your ability to communicate effectively across functions and how that has led to successful product launches.
✨Bring Data to the Table
Market intelligence is key in this role. Prepare to discuss how you've used data analysis to inform marketing strategies and improve market penetration. Bring insights from your previous experiences, such as sales performance metrics or competitor analysis, to showcase your analytical skills.