At a Glance
- Tasks: Drive impactful marketing strategies for innovative healthcare solutions in a dynamic team.
- Company: Join Abbott, a leader in healthcare committed to improving lives.
- Benefits: Enjoy competitive salary, private healthcare, and flexible benefits.
- Other info: Exciting opportunities for career growth in a diverse environment.
- Why this job: Make a real impact on healthcare while developing your marketing skills.
- Qualifications: Degree in Business or Science and experience in tactical marketing.
At Abbott, we are committed to helping people live healthier, fuller lives through innovative healthcare solutions. Our Core Diagnostics business plays a critical role in delivering accurate, timely diagnostic information that clinicians rely on every day.
We are now looking for a Product Manager, Core Diagnostics to help drive commercial performance and strengthen our portfolio across Region North Europe.
The Opportunity
As Product Manager, you will work closely with the Core Diagnostics team to plan, implement and deliver impactful marketing strategies across the region. You will be responsible for tailoring global and regional campaigns to local market needs, supporting sales teams, and driving brand presence across multiple channels. This is a highly visible role, offering the opportunity to influence strategy, lead launches, and make a measurable impact on business growth.
Key Responsibilities
- Marketing & Commercial Execution
- Deliver regional marketing objectives, strategies and tactics for the Core Diagnostics portfolio (including Alinity, ARCHITECT and AlinIQ)
- Ensure consistency of messaging, campaigns and brand execution across Region North Europe
- Manage marketing budgets effectively within agreed limits
- Support the achievement of sales and margin targets for priority product areas
- Marketing Communications & Campaigns
- Create compelling internal communications to inform and inspire regional teams
- Lead external communications across digital channels, social media, customer communications and trade publications, ensuring compliance with regulatory Ad/Promo requirements
- Develop editorial content, including articles and white papers
- Drive brand visibility through customer events, promotional activities and industry congresses
- Product Lifecycle Management
- Act as the product expert for sales and management teams, supporting product training as required
- Work cross‑functionally with Quality, Regulatory, Service, Finance and Tender teams on product launches, updates and conversions
- Provide timely regional input to Area and Global Marketing teams, including demand forecasting
- Market Intelligence & Insights
- Conduct quarterly analysis of sales performance, market share and competitor activity
- Present insights, trends and recommendations to senior marketing and sales stakeholders
- Design targeted, account‑specific campaigns to improve market penetration
What You’ll Bring
- Degree‑level education in Business, Science or a related discipline
- Proven experience in tactical marketing
- Strong understanding of marketing principles in IVD
- High level of customer focus and ability to operate in a cross‑functional environment
- Strong drive for results, influence and initiative
Highly Desirable
- Digital and social media marketing experience
- CRM‑based campaign experience (e.g. Salesforce or similar)
- IVD market knowledge and/or relationships
- Financial acumen with experience using Excel
WHAT WE OFFER
As you’d expect from a global healthcare company, we offer a fantastic range of benefits including competitive salaries, a superb defined contribution pension scheme, private healthcare, life assurance and a flexible benefits scheme. Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Product Manager - Salesforce/CRM in Maidenhead employer: Abbott
Abbott is an excellent employer, offering a dynamic work culture in Oxford that fosters professional growth and development. With competitive salaries, private healthcare, and a robust pension scheme, employees are well-supported both personally and professionally. The opportunity to engage in meaningful work while receiving comprehensive training ensures that our team members thrive in their roles and contribute to impactful projects.
StudySmarter Expert Advice🤫
We think this is how you could land Product Manager - Salesforce/CRM in Maidenhead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Abbott and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Abbott are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Abbott on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Abbott. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Manager - Salesforce/CRM in Maidenhead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Abbott. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Abbott:Show us that you’ve done your homework! In your application, briefly mention what you admire about Abbott’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Abbott
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Abbott will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Abbott, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
