At a Glance
- Tasks: Drive impactful marketing strategies for innovative diagnostic products across North Europe.
- Company: Join Abbott, a global leader in healthcare solutions dedicated to improving lives.
- Benefits: Enjoy competitive salary, private healthcare, pension scheme, and flexible benefits.
- Other info: Flexible remote work with opportunities for career growth in a diverse environment.
- Why this job: Make a real impact on healthcare by influencing product strategy and brand visibility.
- Qualifications: Degree in Business or Science, with experience in tactical marketing and customer focus.
The predicted salary is between 50000 - 60000 £ per year.
About Abbott
At Abbott, we are committed to helping people live healthier, fuller lives through innovative healthcare solutions. Our Core Diagnostics business plays a critical role in delivering accurate, timely diagnostic information that clinicians rely on every day.
The Opportunity
As Product Manager, you will work closely with the Core Diagnostics team to plan, implement and deliver impactful marketing strategies across the region. You will be responsible for tailoring global and regional campaigns to local market needs, supporting sales teams, and driving brand presence across multiple channels. This is a highly visible role, offering the opportunity to influence strategy, lead launches, and make a measurable impact on business growth.
Key Responsibilities
- Marketing & Commercial Execution
- Deliver regional marketing objectives, strategies and tactics for the Core Diagnostics portfolio (including Alinity, ARCHITECT and AlinIQ)
- Ensure consistency of messaging, campaigns and brand execution across Region North Europe
- Manage marketing budgets effectively within agreed limits
- Support the achievement of sales and margin targets for priority product areas
- Marketing Communications & Campaigns
- Create compelling internal communications to inform and inspire regional teams
- Lead external communications across digital channels, social media, customer communications and trade publications, ensuring compliance with regulatory Ad/Promo requirements
- Develop editorial content, including articles and white papers
- Drive brand visibility through customer events, promotional activities and industry congresses
- Product Lifecycle Management
- Act as the product expert for sales and management teams, supporting product training as required
- Work cross‑functionally with Quality, Regulatory, Service, Finance and Tender teams on product launches, updates and conversions
- Provide timely regional input to Area and Global Marketing teams, including demand forecasting
- Market Intelligence & Insights
- Conduct quarterly analysis of sales performance, market share and competitor activity
- Present insights, trends and recommendations to senior marketing and sales stakeholders
- Design targeted, account‑specific campaigns to improve market penetration
What You’ll Bring
- Essential
- Degree‑level education in Business, Science or a related discipline
- Proven experience in tactical marketing
- Strong understanding of marketing principles in IVD
- High level of customer focus and ability to operate in a cross‑functional environment
- Strong drive for results, influence and initiative
- Highly Desirable
- Digital and social media marketing experience
- CRM‑based campaign experience (e.g. Salesforce or similar)
- IVD market knowledge and/or relationships
- Financial acumen with experience using Excel
WHAT WE OFFER
As you’d expect from a global healthcare company, we offer a fantastic range of benefits including competitive salaries, a superb defined contribution pension scheme, private healthcare, life assurance and a flexible benefits scheme. Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Product Manager Diagnostics in Maidenhead employer: Abbott
Abbott is an exceptional employer that prioritises employee well-being and professional growth, offering a dynamic work culture where innovation thrives. As a Product Manager in Core Diagnostics, you will benefit from competitive salaries, a comprehensive benefits package, and the opportunity to influence healthcare solutions across Region North Europe. With a commitment to diversity and a focus on career development, Abbott provides a supportive environment for those looking to make a meaningful impact in the healthcare industry.
StudySmarter Expert Advice🤫
We think this is how you could land Product Manager Diagnostics in Maidenhead
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Abbott or similar companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Prepare for interviews by researching Abbott's Core Diagnostics products. Knowing your stuff will impress the hiring team and show them you're genuinely interested in the role.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills in tactical marketing and customer focus align with the Product Manager role. Confidence is key, so rehearse until it feels natural.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team at Abbott.
We think you need these skills to ace Product Manager Diagnostics in Maidenhead
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight how your experience aligns with the Product Manager role. Use keywords from the job description to show that you understand what we're looking for.
Showcase Your Achievements:Don’t just list your responsibilities; focus on what you've achieved in previous roles. Use numbers and specific examples to demonstrate your impact, especially in marketing and commercial execution.
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and long-winded explanations. Make it easy for us to see why you're a great fit!
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Abbott
✨Know Your Products Inside Out
As a Product Manager for Core Diagnostics, it's crucial to have a deep understanding of the products you'll be managing. Familiarise yourself with Alinity, ARCHITECT, and AlinIQ, and be ready to discuss their features, benefits, and market positioning during the interview.
✨Showcase Your Marketing Savvy
Prepare to discuss your experience with tactical marketing strategies, especially in the IVD sector. Bring examples of successful campaigns you've led, and be ready to explain how you tailored them to meet local market needs.
✨Demonstrate Cross-Functional Collaboration
Highlight your ability to work across different teams, such as Quality, Regulatory, and Sales. Share specific instances where your collaboration led to successful product launches or improvements in market penetration.
✨Be Data-Driven
Since market intelligence is key for this role, come prepared with insights from your previous experiences. Discuss how you've used data analysis to inform marketing strategies and drive results, and be ready to present any relevant metrics or outcomes.
