At a Glance
- Tasks: Lead marketing strategies for adult nutrition and drive brand growth.
- Company: Abbott, a leader in science-based nutrition.
- Benefits: Collaborative culture, career development, and impactful work.
- Other info: Opportunity to engage with healthcare professionals and lead innovative projects.
- Why this job: Shape the future of nutrition and make a real difference.
- Qualifications: Significant marketing experience in healthcare or nutrition sectors.
The predicted salary is between 75600 - 92400 £ per year.
At Abbott, we're committed to helping people live healthier lives through science-based nutrition. We are looking for an experienced and commercially focused Marketing Manager - Adult Nutrition UK to lead the strategic development and growth of our Adult Nutrition portfolio.
If you're a strategic marketer with a passion for healthcare, nutrition, and commercial excellence, we'd love to hear from you.
What You'll Do
- Lead the development and execution of integrated marketing strategies that deliver sustainable growth and market leadership.
- Strategic Leadership & Business Growth
- Develop and execute brand and category strategies that drive sales growth, market share, and profitability.
- Lead annual brand planning and strategic business planning activities.
- Manage the portfolio lifecycle, including innovation, pipeline development, and evidence-based growth opportunities.
- Commercial & Financial Leadership
- Own brand performance and deliver against ambitious revenue and profitability targets.
- Lead forecasting, annual planning, and long-range business planning processes.
- Build compelling business cases supported by financial analysis and market insights.
- Optimise marketing investment to maximise return and business impact.
- Healthcare Professional & Scientific Engagement
- Develop and implement healthcare professional (HCP) engagement strategies.
- Partner closely with Medical Affairs to support scientific education and evidence-based advocacy.
- Digital & Omnichannel Marketing Excellence
- Deliver integrated omnichannel customer engagement strategies.
- Lead digital transformation initiatives across CRM, media, content, and customer experience.
- Use data, analytics, and customer insights to continuously improve campaign performance and decision-making.
- Cross-Functional Leadership
- Collaborate with Sales, Medical Affairs, Regulatory Affairs, Market Access, Supply Chain, Commercial Excellence, and Finance teams.
- Influence senior stakeholders with clear strategic recommendations and data-driven insights.
- Support talent development and succession planning initiatives.
What You'll Bring
- Significant marketing experience within Nutrition, Healthcare, Pharmaceuticals, Medical Devices, or a related healthcare sector.
- Proven track record of delivering commercial growth and successful brand strategies.
- Strong commercial and financial acumen, including experience managing budgets, forecasts, and business performance.
- Demonstrated success engaging healthcare professionals and building influential stakeholder networks.
- Experience leading digital, media, CRM, and omnichannel marketing programmes.
Key Competencies
- Strategic thinking and business leadership
- Commercial and financial acumen
- Healthcare professional engagement expertise
- Key opinion leader (KOL) management
- Digital and omnichannel marketing excellence
- Data-driven decision making
- Cross-functional collaboration
- Strong execution and project leadership
Why Abbott?
We offer a collaborative culture, opportunities for career development, and the chance to help shape the future of nutrition through innovation and science. Join us and help people live healthier, fuller lives.
Marketing Director - Nutrition in Maidenhead employer: Abbott
Abbott Dundee is an exceptional employer that prioritises employee growth and development within a collaborative and safety-focused work culture. With a commitment to quality and continuous improvement, employees are empowered to contribute meaningfully in a GMP-compliant environment, ensuring the highest standards for healthcare products. The location offers a supportive atmosphere where attention to detail is valued, making it an ideal place for those seeking rewarding careers in manufacturing.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Director - Nutrition in Maidenhead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Abbott and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Abbott are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Abbott on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Abbott. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Director - Nutrition in Maidenhead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Abbott. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Abbott:Show us that you’ve done your homework! In your application, briefly mention what you admire about Abbott’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Abbott
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Abbott will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Abbott, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
