At a Glance
- Tasks: Lead innovative content strategies to engage and convert audiences across EMEA.
- Company: Join Abbott, a leader in science-based nutrition with a commitment to improving lives.
- Benefits: Be part of a culture that prioritises innovation, inclusivity, and career growth.
- Other info: Collaborative environment with opportunities for travel and professional development.
- Why this job: Shape the digital future of renowned brands and make a real impact on health.
- Qualifications: Experience in content marketing and digital strategy, especially in healthcare or FMCG.
The predicted salary is between 40500 - 49500 £ per year.
About Abbott
Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna® and ZonePerfect® – to help get the nutrients they need to live their healthiest life.
We are seeking an experienced and forward-thinking EMEA Content Manager to build and scale the next generation of commercial capabilities across the region.
About the Role
Abbott Nutrition is looking for an experienced and forward-thinking EMEA Content Manager to lead the development of high-impact content strategies that drive awareness, engagement, and conversion across both Consumer (Out-of-Pocket) and Reimbursed customer journeys throughout the EMEA region. In this role, you will shape and execute innovative digital and retail content that is insight-driven, locally relevant, and fully aligned with our brand and commercial priorities. You’ll work closely with regional marketing, insights, eCommerce, retail, and global partners to elevate content quality, drive engagement, and support the growth of Abbott’s consumer brands. This position is ideal for a digital-savvy content strategist who thrives in matrixed environments, understands diverse EMEA markets, and is passionate about using content to drive business impact.
What You’ll Do
- Content Strategy & Execution
- Lead content strategy and planning across Consumer (Out-of-Pocket) and Reimbursed business priorities in EMEA.
- Develop audience-centric content journeys and support localisation across markets.
- Partner with Brand, Media, CRM, Retail & eCommerce teams to deliver integrated content plans.
- Ensure content is effectively developed, approved, deployed, and optimised across key touchpoints.
- Drive content quality, governance, performance, and scalability through best-practice frameworks and agency partnerships.
- Leverage SEO, analytics, AI, and audience insights to continuously improve content effectiveness.
- Collaboration & Stakeholder Engagement
- Partner with global, regional, and market stakeholders across Marketing, Media, CRM, Retail & eCommerce, Insights, Digital, and IT to deliver integrated content strategies.
- Collaborate with market teams and agency partners to ensure effective localisation, governance, and execution across EMEA.
- Use customer, market, and performance insights to continuously improve content effectiveness and business impact.
- Future Evolution of the Role
- Driving adoption of AI-enabled content creation, optimisation, and automation.
- Enhancing content effectiveness through data, testing, and performance measurement.
- Building content capability and best practices across EMEA markets.
- Evolving content operations, governance, and localisation processes to improve speed, quality, and scalability.
What We’re Looking For
- Required Skills & Experience
- Significant experience in content marketing, content strategy, digital marketing, or related roles within healthcare, nutrition, FMCG, consumer health, or similarly regulated industries.
- Proven ability to develop and execute integrated content strategies across digital, CRM, eCommerce, retail media, and social channels.
- Strong understanding of SEO, content performance, CRM, audience insights, and digital measurement principles.
- Experience working in matrixed, cross-functional, and multi-market environments, collaborating with regional and local stakeholders.
- Strong stakeholder management, communication, and project leadership skills.
- Experience with content management systems, analytics platforms, content operations processes, and AI-enabled content tools.
- Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Digital Media, Design, Business, or a related field, or equivalent professional experience.
- Advanced certification or postgraduate qualification in digital marketing, content strategy, customer experience, or a related discipline.
- Proficiency with SEO platforms, content management systems, CRM platforms, marketing analytics, and content performance measurement tools.
- Experience working with content operations, localisation processes, and AI-enabled marketing or content solutions.
Why Join Abbott Nutrition?
At Abbott, we’re dedicated to improving people’s lives through science-based nutrition. In this role, you will have the opportunity to shape the digital future of our brands across a diverse region, influence high-visibility content initiatives, and directly impact commercial success. Join us and be part of a company that prioritises innovation, inclusivity, and growth—helping you build a career where you can truly thrive.
EMEA Content Manager - Nutrition in Maidenhead employer: Abbott
Abbott is an excellent employer, offering a dynamic work culture in Oxford that fosters professional growth and development. With competitive salaries, private healthcare, and a robust pension scheme, employees are well-supported both personally and professionally. The opportunity to engage in meaningful work while receiving comprehensive training ensures that our team members thrive in their roles and contribute to impactful projects.
StudySmarter Expert Advice🤫
We think this is how you could land EMEA Content Manager - Nutrition in Maidenhead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Abbott and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Abbott are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Abbott on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Abbott. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace EMEA Content Manager - Nutrition in Maidenhead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Abbott. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Abbott:Show us that you’ve done your homework! In your application, briefly mention what you admire about Abbott’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Abbott
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Abbott will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Abbott, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
