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For Companies At a Glance
- Tasks: Lead innovative content strategies that inspire and engage consumers across EMEA.
- Company: Abbott Nutrition, a leader in science-based nutrition products.
- Benefits: Opportunity to shape digital content, influence brand success, and grow your career.
- Why this job: Make a real impact on health and nutrition through creative content.
- Qualifications: Experience in content marketing and digital strategy, especially in healthcare or FMCG.
- Other info: Join a company that values innovation, inclusivity, and personal growth.
The predicted salary is between 36000 - 60000 £ per year.
About Abbott
Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac, PediaSure, Pedialyte, Ensure, Glucerna and ZonePerfect – to help get the nutrients they need to live their healthiest life.
We are seeking an experienced and forward-thinking EMEA Content Manager to build and scale the next generation of commercial capabilities across the region.
About The Role
Abbott Nutrition is looking for an experienced and forward-thinking EMEA Content Manager – OOP/Consumer to lead the development of high-impact content strategies that inspire, educate, and convert out-of-pocket (OOP) consumers across the EMEA region. In this role, you will shape and execute innovative digital and retail content that is insight-driven, locally relevant, and fully aligned with our brand and commercial priorities. You'll work closely with regional marketing, insights, eCommerce, retail, and global partners to elevate content quality, drive engagement, and support the growth of Abbott's consumer brands. This position is ideal for a digital-savvy content strategist who thrives in matrixed environments, understands diverse EMEA markets, and is passionate about using content to drive business impact.
What You'll Do
- Content Strategy & Execution
- Develop and execute best-in-class, consumer-facing content strategies across digital and retail channels.
- Ensure all content aligns with campaign objectives and supports brand, commercial, and channel needs.
- Optimise content for SEO, engagement, and conversion across owned and paid media.
- Manage content calendars, production workflows, and end-to-end localisation across EMEA markets.
- Maintain brand consistency and ensure adherence to regulatory and compliance requirements.
- Collaborate with CRM teams to support email and CRM journey content development.
- Partner with Brand Managers and the EMEA Head of Marketing on brand-aligned content development.
- Work with Retail & eCommerce CoE teams to support shopper activation and retail content needs.
- Collaborate with Insights and Data teams to translate consumer insights into actionable content direction.
- Coordinate with local market teams to adapt and deploy content effectively across diverse countries.
Future Evolution of the Role
This role will grow significantly as Abbott advances its digital and content capabilities. The successful candidate will help shape the future by:
- Championing AI-driven content generation and automation tools.
- Implementing dynamic and modular content frameworks for real-time optimisation.
- Enhancing content personalisation at scale.
- Supporting capability-building across EMEA and contributing to the marketing function's digital transformation.
What We're Looking For
Required Skills & Experience
- Experience in content marketing, digital strategy, or related roles within healthcare, nutrition, or FMCG.
- Proven track record in developing and executing multi-channel content strategies.
- Strong understanding of SEO, CRM, and performance marketing principles.
- Experience in cross-functional, matrixed, and multi-market environments.
- Excellent communication, stakeholder management, and project-leadership skills.
- Hands-on experience with CMS platforms, analytics tools, and AI-driven content solutions.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Digital Media, or related field.
- Advanced certification or postgraduate qualification in digital marketing or content strategy.
- Proficiency with SEO platforms, CRM systems, and marketing analytics tools.
Why Join Abbott Nutrition?
At Abbott, we're dedicated to improving people's lives through science-based nutrition. In this role, you will have the opportunity to shape the digital future of our brands across a diverse region, influence high-visibility content initiatives, and directly impact commercial success. Join us and be part of a company that prioritises innovation, inclusivity, and growth—helping you build a career where you can truly thrive.
EMEA Content Manager in Maidenhead employer: Abbott
Contact Detail:
Abbott Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land EMEA Content Manager in Maidenhead
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work. This is especially important for a content manager role—let your creativity shine and demonstrate how you can drive engagement.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand Abbott's mission and values, and think about how your experience aligns with their goals. Tailor your responses to show you're the perfect fit!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining the Abbott team and contributing to our mission.
We think you need these skills to ace EMEA Content Manager in Maidenhead
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the EMEA Content Manager role. Highlight your experience in content marketing and digital strategy, especially within healthcare or FMCG, to show us you’re the perfect fit!
Showcase Your Skills: Don’t just list your skills—demonstrate them! Use specific examples of how you've developed and executed successful content strategies in the past. We want to see your impact and creativity shine through.
Keep It Clear and Concise: When writing your application, clarity is key. Use straightforward language and avoid jargon where possible. We appreciate a well-structured application that gets straight to the point while still showcasing your personality.
Apply Through Our Website: We encourage you to apply directly through our website. This way, your application will be processed more efficiently, and we can get to know you better. Plus, it shows us you're keen on joining our team!
How to prepare for a job interview at Abbott
✨Know Your Content Inside Out
Before the interview, dive deep into Abbott's brands and their content strategies. Familiarise yourself with their products like Similac and Ensure, and think about how you can enhance their digital presence. This will show your genuine interest and help you speak confidently about how you can contribute.
✨Showcase Your Digital Savvy
Be prepared to discuss your experience with digital marketing tools and content management systems. Bring examples of successful campaigns you've led, especially those that involved SEO and CRM strategies. This will demonstrate your hands-on experience and understanding of the digital landscape.
✨Emphasise Collaboration Skills
Since this role involves working with various teams, highlight your ability to collaborate effectively in matrixed environments. Share specific examples of how you've successfully partnered with cross-functional teams to achieve common goals, which will illustrate your teamwork skills.
✨Prepare Insight-Driven Questions
Think of insightful questions to ask during the interview that reflect your understanding of the EMEA market and Abbott's goals. For instance, inquire about their approach to personalising content for diverse audiences. This shows you're not just interested in the role but also in the company's future direction.
