At a Glance
- Tasks: Lead strategic marketing for key healthcare brands and drive growth.
- Company: Join Abbott, a global leader in healthcare innovation.
- Benefits: Competitive salary, pension scheme, private healthcare, and flexible benefits.
- Other info: Collaborative environment with opportunities for career advancement.
- Why this job: Make a real impact in healthcare marketing and shape brand success.
- Qualifications: Experience in brand management, preferably in healthcare or nutrition.
The predicted salary is between 36000 - 60000 € per year.
About Abbott
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our Nutrition business supports people across all ages with science‑based products that nourish, strengthen and improve health outcomes. We are now looking for a dynamic and commercially minded Senior Brand Manager to join our high‑performing UK Nutrition team in Maidenhead.
About The Role
As a Senior Brand Manager, you will shape and lead the strategic direction of key brands within the Nutrition portfolio. You will be responsible for developing and executing high‑impact marketing strategies that drive profitability, market share and sustainable growth. This is a highly collaborative role, working closely with the Contracts team, Hospital‑to‑Home, Sales, Medical, and cross‑functional partners to ensure seamless execution and best‑in‑class brand leadership.
What You'll Do
- Strategic Leadership & Brand Growth
- Develop compelling marketing strategies and omni‑channel tactical plans to grow market share and drive category expansion.
- Lead the annual Brand Planning process, ensuring alignment across cross‑functional teams and the wider brand portfolio.
- Build deep understanding of market dynamics, competitor activity and customer needs to inform strategy and drive competitive advantage.
- Execution Excellence
- Deliver tactical plans with excellence, ensuring flawless execution, timely delivery and adherence to A&P budgets.
- Lead portfolio insights and performance assessments, implementing agreed management plans with precision.
- Analyse campaign performance and brand activities to ensure continuous improvement and strong ROI.
- Financial & Business Ownership
- Take full ownership of the brand P&L, ensuring accurate monitoring, reporting and management of promotional investments.
- Lead monthly budget tracking, spend gating and financial forecasting.
- Provide accurate demand forecasts and lead the planning process for short‑ and long‑range business cycles.
- Cross‑Functional Collaboration
- Partner closely with Contracts, Sales, and field teams to gather local insights and translate them into winning brand plans.
- Lead the innovation pipeline from concept development through to business case creation, approval, and market execution.
- Ensure all campaigns, materials and strategies align with Abbott and industry standards.
Key Responsibilities
- Lead and deliver high‑impact marketing plans.
- Drive topline and bottom‑line performance, meeting revenue, margin and market share targets.
- Manage brand budget and P&L.
- Deliver demand forecasting and scenario planning.
- Champion data‑driven decision‑making through insights and analytics.
- Measure and report brand performance to senior leadership.
- Project manage brand initiatives end‑to‑end.
- Ensure full compliance with Abbott policies, procedures and industry requirements.
Who We're Looking For
You are a strategic, commercially savvy marketer with strong executional discipline and the ability to work cross‑functionally at pace. You thrive in a role where you can make a meaningful impact, influence stakeholders and drive brand performance in a fast‑moving healthcare environment.
What You'll Bring
- Significant brand management or marketing experience, in healthcare, pharmaceuticals, medical nutrition.
- Educated to degree level or equivalent professional experience.
- Marketing qualifications (e.g., CIM) preferred.
- Demonstrated leadership abilities, with experience guiding projects or teams.
- Strong analytical skills, able to translate data into actionable insights.
- Solid financial acumen with experience managing budgets and P&Ls.
- Experience engaging with Healthcare Professionals (HCPs) through media, CRM, sales enablement and advocacy programmes.
What We Offer
At Abbott, you can have a good job that can grow into a great career. We offer a fantastic range of benefits including competitive salaries, a superb defined contribution pension scheme, private healthcare, life assurance and a flexible benefits scheme.
Brand Manager/Senior Brand Manager- Healthcare Reimbursed in Maidenhead employer: Abbott
Abbott is an exceptional employer that fosters a dynamic and collaborative work environment, particularly within our high-performing UK Nutrition team in Maidenhead. We prioritise employee growth through comprehensive training and development opportunities, alongside a competitive benefits package that includes private healthcare and a defined contribution pension scheme. Join us to make a meaningful impact in the healthcare sector while enjoying a supportive culture that values innovation and excellence.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager/Senior Brand Manager- Healthcare Reimbursed in Maidenhead
✨Tip Number 1
Network like a pro! Reach out to people in the healthcare marketing space, especially those who work at Abbott or similar companies. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Prepare for interviews by knowing your stuff! Research Abbott’s Nutrition portfolio and think about how your experience aligns with their goals. Be ready to discuss how you can drive brand performance and market share.
✨Tip Number 3
Showcase your analytical skills! Be prepared to talk about how you've used data to inform marketing strategies in the past. Highlighting your ability to translate insights into action will definitely catch their attention.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team and ready to make an impact in the healthcare sector.
We think you need these skills to ace Brand Manager/Senior Brand Manager- Healthcare Reimbursed in Maidenhead
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the role of Senior Brand Manager. Highlight your relevant experience in brand management and marketing, especially in healthcare. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about the role and how you can contribute to our Nutrition team. Be specific about your achievements and how they relate to the job description.
Showcase Your Analytical Skills:Since this role involves a lot of data-driven decision-making, make sure to highlight your analytical skills. Share examples of how you've used data to drive brand performance or improve marketing strategies in your previous roles.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Abbott
✨Know Your Brands Inside Out
Before the interview, dive deep into Abbott's Nutrition portfolio. Understand the key brands, their market positioning, and recent campaigns. This knowledge will help you demonstrate your strategic thinking and show how you can contribute to brand growth.
✨Showcase Your Cross-Functional Experience
Since this role involves collaboration with various teams, be ready to share specific examples of how you've successfully worked across departments in the past. Highlight your ability to gather insights and translate them into effective marketing strategies.
✨Prepare for Financial Discussions
Brush up on your financial acumen, especially around P&L management and budget tracking. Be prepared to discuss how you've managed budgets in previous roles and how you ensure adherence to financial plans while driving brand performance.
✨Demonstrate Data-Driven Decision Making
Abbott values insights and analytics, so come equipped with examples of how you've used data to inform your marketing strategies. Discuss specific metrics you've tracked and how they influenced your decisions to drive ROI.
