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For Companies At a Glance
- Tasks: Drive growth strategies and create engaging retail experiences for innovative health tech.
- Company: Join Lingo, a pioneering biosensing technology company transforming healthcare.
- Benefits: Competitive salary, private healthcare, pension scheme, and flexible benefits.
- Why this job: Shape the future of healthcare while developing your marketing skills in a dynamic environment.
- Qualifications: Experience in retail marketing, strong interpersonal skills, and a customer-focused mindset.
- Other info: Opportunity to work with a global leader in health tech and make a real impact.
The predicted salary is between 36000 - 60000 £ per year.
About Lingo
Meet Lingo, a new biosensing technology that provides users a window into their body. Lingo tracks glucose to help people make better decisions about their health and nutrition. Bio-wearable technology will digitize, decentralize and democratize healthcare, enabling consumers to take control of their own health. Join us and grow your career as you help Abbott shape the future of healthcare.
The position
Based from our London office (Fitzrovia), we are looking for an experienced Retail Marketing Manager to join our Lingo team, responsible for developing growth strategies, in partnership with retail and other third-party channels. Reporting to the UK Marketing Lead, this role will bring retail know-how to the growing Lingo team and directly manage, plan, and implement marketing strategies with a growing list of partners. To be successful in this role, you must enjoy developing in-store experiences, co-marketing strategies, and promotional plans that drive product adoption in store and online.
What you’ll do:
- Business Growth: Own and deliver the implementation of channel and customer specific Retail Marketing Strategy aligned to the broader business objectives in the UK. Manage the development of marketing, retail and promotional plans to effectively grow Lingo.
- Strategic Planning: Develop Joint Business Plans with retailers to unlock category and brand growth, co-marketing and promotional expertise, managing and optimizing opportunities that lead to mutual business value and stronger partnerships.
- Brand & Product Champion: Champion the Lingo and Abbott brands, ensuring communication is consistent and supporting brand strategy. Address purchase drivers and barriers through physical and digital experiences that elevate product truths.
- Bridge Consumer & Shopper: Work with insights and analytics teams to understand the path-to-purchase and user experience, uncovering insights that drive growth in UK retail landscape.
- Analytics: Monitor and analyse the performance of promotions, providing insights and recommendations for improvement to key stakeholders.
- Budget Ownership: Manage and coordinate marketing retail budgets, influence investment, aligning closely with UK Marketing Lead and Finance.
What you’ll need:
- Significant prior retail or trade marketing experience, ideally in consumer electronics and/or consumer goods / consumer healthcare categories sold in retail and e-com. Health tech / DTC experience is a plus.
- Understanding of marketing and selling under Medical Device Regulations.
- Strong interpersonal skills and customer mindset, and ability to influence cross-functional stakeholders based in the UK and globally.
- Experience delivering measurable, multi-channel, growth strategies.
- Willingness to roll up sleeves, troubleshoot problems, and drive to aligned solutions; ability to own and manage project delivery on-time and in budget.
As you’d expect from a global healthcare company, Abbott offer a fantastic range of benefits to support you and your family including competitive salaries, a superb defined contribution pension scheme, private healthcare, life assurance and a flexible benefits scheme.
Retail Marketing Manager (Biowearables) in London employer: Abbott
Contact Detail:
Abbott Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Retail Marketing Manager (Biowearables) in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the retail marketing space. Attend industry events, join relevant online groups, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your past successes in retail marketing. Include case studies of campaigns you've managed, strategies you've developed, and any measurable results. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching Lingo and Abbott thoroughly. Understand their products, values, and recent news. Tailor your answers to show how your experience aligns with their goals, especially in developing in-store experiences and co-marketing strategies.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining the team at Lingo. Keep an eye on our careers page for the latest opportunities!
We think you need these skills to ace Retail Marketing Manager (Biowearables) in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Retail Marketing Manager role. Highlight your relevant experience in retail and trade marketing, especially in consumer electronics or healthcare. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about biosensing technology and how you can contribute to Lingo's growth. Keep it engaging and make sure to connect your past experiences to the job description.
Showcase Your Analytical Skills: Since this role involves monitoring and analysing promotional performance, be sure to mention any relevant experience you have with analytics. We love seeing candidates who can back up their strategies with data-driven insights!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at Lingo!
How to prepare for a job interview at Abbott
✨Know Your Product Inside Out
Before the interview, make sure you understand Lingo's biosensing technology and how it impacts health and nutrition. Familiarise yourself with the product's features, benefits, and how it stands out in the market. This will help you articulate your passion for the brand and demonstrate your ability to champion it.
✨Showcase Your Retail Marketing Experience
Prepare specific examples from your past roles where you've successfully developed and implemented retail marketing strategies. Highlight any experience with consumer electronics or healthcare products, as this will resonate well with the interviewers. Be ready to discuss how you’ve driven growth through innovative in-store experiences and promotional plans.
✨Understand the Market Landscape
Research the current trends in the retail and health tech sectors, especially in the UK. Be prepared to discuss how these trends could influence Lingo's marketing strategies. Showing that you’re aware of the competitive landscape will demonstrate your strategic thinking and readiness to contribute to the team.
✨Prepare Questions That Matter
Think of insightful questions to ask during the interview that reflect your interest in the role and the company. For example, inquire about the challenges Lingo faces in the retail space or how they measure the success of their marketing initiatives. This shows that you’re not just interested in the job, but also in the company's future.
