At a Glance
- Tasks: Lead strategic communications and creative campaigns to boost Abbott's presence in the UK.
- Company: Global healthcare leader focused on innovation and impact.
- Benefits: Competitive salary, bonus potential, private healthcare, and flexible benefits.
- Other info: Join a fast-paced team with opportunities for growth and influence.
- Why this job: Shape public perception and drive meaningful change in a dynamic environment.
- Qualifications: Bachelor's degree and significant experience in corporate communications or public relations.
The predicted salary is between 75000 - 100000 £ per year.
About the Role
We are excited to be recruiting for a Director of Public Affairs to support the UK, responsible for developing and executing strategic communications plans, creative campaigns and other initiatives that deliver high-impact results focused on driving awareness for Abbott in the UK.
Reporting to the Regional Director of Public Affairs, Europe, you will also work cross‑functionally with a wide variety of stakeholders including senior commercial leaders across multiple divisions, marketing, regulatory and government affairs.
Key Responsibilities
- Proactive storytelling: drive greater external awareness for Abbott through proactive storytelling and measurable, insight‑led local initiatives.
- Media & external relations: act as a company spokesperson, cultivating and maintaining excellent relationships with editors, media, and other key external influencers to help build and protect the company's reputation.
- Issues management: managing issues and mitigating potential risks.
- Engage employees: partner with key stakeholders to lead enterprise‑wide, employee communications in the UK.
- Drive the business: deliver communications across the UK that will build Abbott's competitive advantage, position, and market share.
- Agency management: effective agency management, including budgets.
Qualifications
- Minimum education is a Bachelor's degree in a related field.
- Significant experience in corporate communications/public relations.
- Multinational, matrix experience, with a strong preference for a Healthcare, Tech, FMCG or Pharma background.
- Understanding of UK market dynamics as well as US business practices.
- Strong verbal and written communication skills, comfortable dealing with ambiguity and exceptional judgment.
- Proven record in PR campaign development, positive stakeholder management, issues/crisis management.
- Proven success in a fast‑paced and results‑oriented environment.
Benefits
As you'd expect from a global healthcare company, we offer a fantastic range of benefits to support you and your family, including competitive salaries and bonus potential, a superb defined contribution pension scheme, private healthcare, life assurance and a flexible benefits scheme.
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StudySmarter Expert Advice🤫
We think this is how you could land Director of Public Affairs, UK
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like Abbott. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like Abbott, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research Abbott inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace Director of Public Affairs, UK
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Abbott. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Abbott.
How to prepare for a job interview at Abbott
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
