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- Tasks: Lead trade marketing strategies and campaigns across various channels for Abbott Nutrition.
- Company: Abbott Nutrition creates science-based nutrition products for all ages, trusted by millions globally.
- Benefits: Enjoy competitive salaries, private healthcare, a pension scheme, and flexible benefits.
- Why this job: Join a dynamic team making a real impact on health and nutrition worldwide.
- Qualifications: Degree-level education with proven trade marketing experience and strong analytical skills required.
- Other info: Opportunity to work in a global healthcare company with career growth potential.
The predicted salary is between 43200 - 72000 £ per year.
Abbott Nutrition is a division of Abbott. We develop science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands such as PaediaSure and Ensure – to help get the nutrients they need to live their healthiest life.
WHAT YOU’LL DO
You’ll be accountable for building strong omni-channel trade marketing strategies for Abbott Nutrition, coordinating, and driving the translation of trade marketing strategy to actioned campaigns across mass market, pharmaceutical and e-commerce channels. You will build relationships with key stakeholders internally and externally, understanding business needs, gain shopper and customer insights to build trade marketing strategies and plans including building of brand strategies related to product placement, promotions, and distribution.
Key Accountabilities include:
- Tracking trade marketing performance by integrating a variety of data sources to drive results, and leveraging data, digital insights, and trade trends to prioritize accounts, territory/area and drive maximum value throughout the region.
- Aligning channel activities across Sales and Marketing.
- Develop, implement, and track brand trade strategies and plans related to promotion, distribution, and placement.
- Collaborate with brand and sales teams on product forecasting by channel and tracking performance to ensure targets are met.
- Develop trade selling stories for new products and/or channel expansion and present to target customers.
- Use digital strategies, technologies, tactics, and insights to develop integrated customer engagement plans that drive business impact.
- Trade budget development and tracking with ROI analysis of investments to recommend plans and course correction.
- Develop target content and POP material that leverages platform (digital vs traditional) strengths to drive shopper interest.
- Analyses channel performance and revenue holistically to maximize profitability.
- Evaluates market dynamics based on market trends, formulate demand analysis framework, and establish key priorities to analyse target customers in identifying opportunities to influence the market.
- Identify opportunities and threats based on the intelligence collected, to pursue the right opportunities with target customers.
- Understanding factors that impact business outcomes; to anticipate future needs and uncover hidden opportunities; and to exercise sound judgment in making decisions that maximize profitability, and the ability to prioritize actions based on ROI.
EDUCATION AND EXPERIENCE YOU’LL BRING
- Proven trade marketing experience in developing brand strategies and plans related to distribution, placement, and promotion for mass market retail channels.
- Proficient in analytics of customer and shopper insights.
- Working collaboratively with cross-functional partners and non-technical users to support data quality, identify and resolve issues.
- Having the experience of to be able to communicate complex technical issues to non-technical stakeholders for decisions to be made.
- Strong evidence of project management competency and proven track record of delivering on time and within budget.
- Educated to degree level and/or equivalent qualification with relevant commercial experience.
- Proficient in Excel or other tools to discover/analyse potential patterns and correlations to support the marketing efforts.
- Experience of nutrition supplement industry or appropriate marketing/business sector is preferred.
WHAT WE OFFER
At Abbott, you can have a good job that can grow into a great career. As you’d expect from a global healthcare company, we offer a fantastic range of benefits including competitive salaries, a superb defined contribution pension scheme, private healthcare, life assurance and a flexible benefits scheme.
Category and Trade Marketing Manager employer: Abbott
Contact Detail:
Abbott Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Category and Trade Marketing Manager
✨Tip Number 1
Familiarise yourself with Abbott Nutrition's product range and their unique selling points. Understanding the science behind their nutrition products will help you articulate how your marketing strategies can enhance brand visibility and customer engagement.
✨Tip Number 2
Network with professionals in the nutrition and marketing sectors. Attend industry events or webinars to connect with potential colleagues and gain insights into current trends, which can be beneficial when discussing trade marketing strategies during interviews.
✨Tip Number 3
Prepare to discuss specific examples of successful trade marketing campaigns you've managed. Highlight your analytical skills by showcasing how you used data to drive decisions and improve performance in previous roles.
✨Tip Number 4
Stay updated on the latest digital marketing tools and techniques. Being able to demonstrate your knowledge of digital strategies will show that you can effectively engage customers across various channels, which is crucial for this role.
We think you need these skills to ace Category and Trade Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in trade marketing, particularly in developing brand strategies and plans for mass market retail channels. Use specific examples that demonstrate your ability to drive results and collaborate with cross-functional teams.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the nutrition industry and how your skills align with Abbott Nutrition's goals. Mention your experience with analytics and project management, and how you can contribute to building strong omni-channel trade marketing strategies.
Showcase Analytical Skills: Since the role requires proficiency in analytics, include any relevant tools or methodologies you've used to analyse customer and shopper insights. Highlight how these skills have helped you make data-driven decisions in previous roles.
Prepare for Potential Questions: Think about how you would answer questions related to trade marketing performance tracking and ROI analysis. Be ready to discuss specific campaigns you've worked on and the impact they had on business outcomes.
How to prepare for a job interview at Abbott
✨Know Your Trade Marketing Strategies
Familiarise yourself with various trade marketing strategies, especially those relevant to the nutrition industry. Be prepared to discuss how you would develop and implement these strategies for Abbott Nutrition, showcasing your understanding of omni-channel approaches.
✨Showcase Your Analytical Skills
Since the role requires proficiency in analytics, be ready to demonstrate your ability to interpret customer and shopper insights. Bring examples of how you've used data to drive marketing decisions in previous roles.
✨Prepare for Cross-Functional Collaboration
Highlight your experience working with cross-functional teams. Discuss specific instances where you successfully collaborated with sales, brand, or other departments to achieve marketing goals, as this is crucial for the role.
✨Understand the Market Dynamics
Research current trends in the nutrition supplement industry and be prepared to discuss how these trends could impact Abbott's marketing strategies. Showing that you can evaluate market dynamics will demonstrate your strategic thinking capabilities.