Regional Marketing Manager, SEA

The Marketing Manager will lead strategic and operational marketing initiatives for Abbott Vascular’s SEA business, driving growth across three key franchises: Coronary and Core Coronary, OCT/FFR (PCIO), and Endovascular. This role is responsible for developing and executing marketing strategies that align with business objectives, internal team training on product & their clinical value proposition, developing marketing campaigns, customer insights and training, ensuring strong market penetration and revenue growth in a highly competitive environment.

Responsibilities

• Strategic Planning & Execution
  • Develop and implement marketing strategies for SEA to achieve revenue and market share targets across all franchises.
  • Conduct market analysis, competitive intelligence, and identify growth opportunities.
  • Create go-to-market strategies for geographies within the region to support individual product launches to maximize business growth.
  • Create strong market models reflecting current market trends and competitive landscape.
  • Routinely perform analyses of industry, market, and account-specific trends.
  • Present findings in clear, consistent presentations with specific conclusions and proposed actions.
  • Assess market for partnership, distribution, or co-promotional relationships.
  • Propose possible deals or opportunities that would drive AV’s leadership position and incremental revenue.
  • Work closely with sales, clinical, regulatory, and supply chain teams to ensure seamless execution of marketing plans.
  • Support training programs for internal teams and external stakeholders.
• Portfolio Management
  • Drive product positioning, pricing strategies, and lifecycle management for Coronary, Core Coronary, OCT/FFR, and Endovascular portfolios.
  • Plan and lead key regional marketing events within the region (conferences, company-sponsored industry events, etc.).
  • Provide regional leadership to support execution of local marketing activities and tactics.
  • Lead regular product training sessions (product information, clinical data, etc.) for AV staff throughout SEA region.
  • Collaborate with global teams on new product launches and ensure successful commercialization in SEA.
• Demand Generation & Customer Engagement
  • Design and execute campaigns to drive core business and market leadership.
  • Design and execute campaigns to increase adoption of OCT and FFR technologies.
  • Partner with sales teams to develop physician engagement programs, KOL management, and educational initiatives.
  • Create and lead KOL development and tracking activities; host advisory board meetings, and other Abbott organized clinical events.
  • Support launch planning and execution of new technologies.
  • Drive internal team training and skill building initiatives.
  • Run digital campaigns to drive reach and increase awareness.
• Financial Accountability
  • Manage marketing budgets effectively to deliver ROI.
  • Monitor performance metrics and provide regular business reviews to leadership.

Requirements

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
• Minimum 6–10 years of marketing experience in medical devices or healthcare industry, with strong exposure to cardiovascular or vascular therapies.
• Proven track record in managing multi-country marketing strategies and driving revenue growth.
• Strong analytical, communication, and leadership skills.
• Ability to work in a matrix organization and manage multiple stakeholders.
• Travel expectation 50% of the time.
• Strategic thinking and analytical skills.
• Strong track record of new product launches and execution excellence.
• Deep understanding of SEA healthcare market dynamics.
• Excellent branding, creative skills.
• Understanding of digital channels of marketing.
• Excellent communication and presentation skills along with high PowerPoint and Excel competence.
• Strong project management and organizational skills.
• Ability to influence and collaborate across functions and geographies.