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- Tasks: Lead marketing initiatives for Abbott Vascular, driving growth across key franchises in SEA.
- Company: Join a leading healthcare company focused on innovation and market leadership.
- Benefits: Competitive salary, travel opportunities, and professional development in a dynamic environment.
- Other info: Opportunity to collaborate with global teams and lead exciting product launches.
- Why this job: Make a real impact in the healthcare industry while developing your marketing skills.
- Qualifications: 6-10 years of marketing experience in medical devices or healthcare; strong analytical skills.
The predicted salary is between 60000 - 80000 £ per year.
The Marketing Manager will lead strategic and operational marketing initiatives for Abbott Vascular’s SEA business, driving growth across three key franchises: Coronary and Core Coronary, OCT/FFR (PCIO), and Endovascular. This role is responsible for developing and executing marketing strategies that align with business objectives, internal team training on product & their clinical value proposition, developing marketing campaigns, customer insights and training, ensuring strong market penetration and revenue growth in a highly competitive environment.
Responsibilities
- Strategic Planning & Execution
- Develop and implement marketing strategies for SEA to achieve revenue and market share targets across all franchises.
- Conduct market analysis, competitive intelligence, and identify growth opportunities.
- Create go-to-market strategies for geographies within the region to support individual product launches to maximize business growth.
- Create strong market models reflecting current market trends and competitive landscape.
- Routinely perform analyses of industry, market, and account-specific trends.
- Present findings in clear, consistent presentations with specific conclusions and proposed actions.
- Assess market for partnership, distribution, or co-promotional relationships.
- Propose possible deals or opportunities that would drive AV’s leadership position and incremental revenue.
- Work closely with sales, clinical, regulatory, and supply chain teams to ensure seamless execution of marketing plans.
- Support training programs for internal teams and external stakeholders.
- Portfolio Management
- Drive product positioning, pricing strategies, and lifecycle management for Coronary, Core Coronary, OCT/FFR, and Endovascular portfolios.
- Plan and lead key regional marketing events within the region (conferences, company-sponsored industry events, etc.).
- Provide regional leadership to support execution of local marketing activities and tactics.
- Lead regular product training sessions (product information, clinical data, etc.) for AV staff throughout SEA region.
- Collaborate with global teams on new product launches and ensure successful commercialization in SEA.
- Demand Generation & Customer Engagement
- Design and execute campaigns to drive core business and market leadership.
- Design and execute campaigns to increase adoption of OCT and FFR technologies.
- Partner with sales teams to develop physician engagement programs, KOL management, and educational initiatives.
- Create and lead KOL development and tracking activities; host advisory board meetings, and other Abbott organized clinical events.
- Support launch planning and execution of new technologies.
- Drive internal team training and skill building initiatives.
- Run digital campaigns to drive reach and increase awareness.
- Financial Accountability
- Manage marketing budgets effectively to deliver ROI.
- Monitor performance metrics and provide regular business reviews to leadership.
Requirements
- Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
- Minimum 6–10 years of marketing experience in medical devices or healthcare industry, with strong exposure to cardiovascular or vascular therapies.
- Proven track record in managing multi-country marketing strategies and driving revenue growth.
- Strong analytical, communication, and leadership skills.
- Ability to work in a matrix organization and manage multiple stakeholders.
- Travel expectation 50% of the time.
- Strategic thinking and analytical skills.
- Strong track record of new product launches and execution excellence.
- Deep understanding of SEA healthcare market dynamics.
- Excellent branding, creative skills.
- Understanding of digital channels of marketing.
- Excellent communication and presentation skills along with high PowerPoint and Excel competence.
- Strong project management and organizational skills.
- Ability to influence and collaborate across functions and geographies.
Regional Marketing Manager in London employer: ABBOTT MEDICAL (SINGAPORE), PTE. LTD.
Contact Detail:
ABBOTT MEDICAL (SINGAPORE), PTE. LTD. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Marketing Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their market position and recent campaigns. This will help you tailor your responses and show that you’re genuinely interested in the role and the company’s success.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the job description. Highlight your achievements in previous roles, especially those related to strategic planning and demand generation, to demonstrate your value.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our brand. So, go ahead and submit your application today!
We think you need these skills to ace Regional Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the specific skills and experiences that match the Regional Marketing Manager role. Highlight your marketing strategies, product launches, and any relevant experience in the healthcare sector to catch our eye!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your background aligns with our goals at StudySmarter. Be sure to mention your experience with market analysis and campaign execution.
Showcase Your Achievements: When detailing your past roles, focus on quantifiable achievements. Did you drive revenue growth or improve market share? Numbers speak volumes, so let us know how you made an impact in your previous positions!
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of being noticed. It’s the easiest way for us to keep track of your application and ensure it gets into the right hands!
How to prepare for a job interview at ABBOTT MEDICAL (SINGAPORE), PTE. LTD.
✨Know Your Market Inside Out
Before the interview, dive deep into the SEA healthcare market dynamics. Understand the competitive landscape and be ready to discuss how you would identify growth opportunities for Abbott Vascular. This shows that you're not just familiar with marketing but also have a strategic mindset.
✨Showcase Your Analytical Skills
Prepare to discuss specific examples where your analytical skills led to successful marketing strategies. Bring data or case studies that highlight your ability to conduct market analysis and present findings clearly. This will demonstrate your capability to drive revenue growth through informed decision-making.
✨Demonstrate Cross-Functional Collaboration
Be ready to talk about your experience working with various teams, such as sales, clinical, and regulatory. Share examples of how you've successfully collaborated across functions to execute marketing plans. This is crucial for a role that requires seamless execution in a matrix organisation.
✨Prepare Engaging Presentations
Since strong communication and presentation skills are key, practice delivering a concise presentation on a relevant topic. Use PowerPoint to create a visually appealing deck that showcases your ideas. This will not only impress your interviewers but also reflect your ability to communicate effectively in a professional setting.