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For Companies At a Glance
- Tasks: Join our team to create impactful social media content that drives sales.
- Company: Abbott Lyon, a fast-growing D2C brand known for affordable luxury products.
- Benefits: Competitive salary, employee discounts, and opportunities for growth.
- Other info: Dynamic, inclusive culture with a chance to shape the future of the brand.
- Why this job: Make a real impact in a creative role with a focus on performance.
- Qualifications: Experience in paid social and strong editing skills using creative tools.
The predicted salary is between 30000 - 42000 £ per year.
Digital Team | Reporting to Creative Strategist
Full Time Hybrid - up to 4 days per week in the Manchester Hub
About Abbott Lyon:
Abbott Lyon is already one of the fastest-growing D2C brands in the UK, named on the 2023 list of 100 fastest-growing companies in the UK. Founded in 2015, Abbott Lyon's customers love our range of affordable luxury products. Our brand has particular appeal to customers who want to buy uniquely personalised, high-quality, understated luxury jewellery and accessories for themselves or as gifts, for those moments that matter. Our culture is built on creativity, innovation, and customer-centricity. We are seeking an ultra-organised individual with a laser-sharp attention to detail to ensure that, as a business, we are cohesively aligned in our ways of working to ensure maximum business output.
About the Role
We’re looking for a performance-driven Junior Creative Strategist to join our Paid Social team at Abbott Lyon. This role sits within our paid social function and supports the development of high-converting creative across Meta, TikTok, Pinterest and YouTube. Working under the Creative Strategist, you’ll help plan and execute creative strategies that directly drive revenue - from day-to-day BAU ad sets to major campaign and promotional moments. This is a hands-on, fast-paced role for a self-starter. You won’t wait to be told what to test - you’ll actively look for opportunities. You’ll analyse customer insights and ad performance to identify gaps and bring forward new creative angles designed to scale. You’ll both ideate and execute - editing paid social assets yourself, iterating quickly, and continuously optimising based on results. If you’re commercially minded, naturally curious and motivated by measurable impact, you’ll thrive here.
Key Responsibilities
- Performance-Driven Creative Strategy
- Support the planning of BAU ad sets and larger campaign launches across paid social
- Develop new, conversion-focused creative angles informed by customer insights and performance data
- Edit and adapt video and static creative for paid social using tools such as CapCut, Adobe Suite and/or Figma
- Rapidly iterate on winning concepts to improve key metrics and scale performance
- Data & Reporting
- Analyse ad performance and identify winning hooks, formats and messaging
- Support weekly and monthly reporting on creative performance
- Spot patterns in data and proactively suggest testing opportunities
- Translate insights into clear creative recommendations
- UGC & Creator Collaboration
- Work with the influencer team to identify and secure high-quality UGC creators
- Write detailed, brand-aligned briefs tailored to specific ad angles and objectives
- Review creative outputs to ensure they are platform-native and conversion-focused
- Build relationships with top-performing creators to drive repeat collaborations
- Channel-Native Thinking
- Develop a strong understanding of what performs natively on each platform (Meta, TikTok, Pinterest, YouTube)
- Ensure content feels organic to the feed while maintaining strong performance intent
- Stay up to date with platform trends, formats and evolving best practices
Skills & Experience
- Proven ability to edit paid social creative using CapCut, Adobe Creative Suite and/or Figma (essential)
- Experience working in paid social, performance marketing, or a DTC brand
- Comfortable analysing data and understanding metrics such as CTR, CPA, CVR and ROAS
- Experience with Meta Ads Manager (TikTok Ads Manager is a plus)
- Experience working with UGC creators or influencers
- Creative thinker with a commercial, performance-first mindset
- Highly organised, proactive and detail-oriented
What We Offer:
- Competitive salary and benefits package.
- A dynamic, inclusive, and collaborative work environment.
- Opportunities for growth and development within a fast-growing company
- Employee discounts on Abbott Lyon products.
- A chance to make a significant impact on the future of the company and its people.
Junior Creative Strategist in Manchester employer: Abbott Lyon
Contact Detail:
Abbott Lyon Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Junior Creative Strategist in Manchester
✨Tip Number 1
Get your networking game on! Connect with people in the industry, especially those at Abbott Lyon. Attend events, join online forums, and don’t be shy to slide into DMs. You never know who might help you land that interview!
✨Tip Number 2
Show off your creativity! When you get the chance to chat with someone from the team, bring examples of your work. Whether it’s a portfolio or a few social media campaigns you’ve worked on, let your skills shine through.
✨Tip Number 3
Be proactive! If you see an opportunity to apply for the Junior Creative Strategist role, don’t wait around. Head over to our website and submit your application. The sooner you act, the better your chances!
✨Tip Number 4
Stay updated on trends! Follow the latest in paid social and creative strategies. Being knowledgeable about what’s hot on platforms like TikTok and Instagram will not only impress us but also show you’re ready to hit the ground running.
We think you need these skills to ace Junior Creative Strategist in Manchester
Some tips for your application 🫡
Show Your Creative Side: When you're writing your application, let your creativity shine through! Use engaging language and showcase your unique perspective. Remember, we’re looking for someone who can think outside the box, so don’t be afraid to express yourself.
Tailor Your Application: Make sure to customise your application for the Junior Creative Strategist role. Highlight your relevant experience in paid social and performance marketing, and connect it back to how you can contribute to our team at Abbott Lyon. We love seeing how you fit into our culture!
Be Data-Driven: Since this role involves analysing ad performance, include examples of how you've used data to inform your creative decisions in the past. Show us that you understand metrics like CTR and CPA, and how they can drive successful campaigns. We want to see your analytical side!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive and keen to join our team at Abbott Lyon!
How to prepare for a job interview at Abbott Lyon
✨Know Your Platforms
Make sure you have a solid understanding of the platforms you'll be working with, like Meta, TikTok, Pinterest, and YouTube. Familiarise yourself with what types of content perform best on each platform and be ready to discuss recent trends or successful campaigns you've noticed.
✨Showcase Your Creative Skills
Bring examples of your previous work that highlight your ability to create engaging content. If you've edited videos or designed ads using tools like CapCut or Adobe Suite, be prepared to talk about your creative process and how you measure success.
✨Data-Driven Mindset
Demonstrate your comfort with analysing data by discussing key metrics like CTR, CPA, and ROAS. Be ready to share how you've used data insights to inform your creative strategies in the past and how you plan to do so in this role.
✨Be Proactive and Curious
Abbott Lyon values self-starters, so show your enthusiasm for taking initiative. Discuss how you actively seek out opportunities to improve performance and how you stay updated on industry trends. This will show that you're not just reactive but also forward-thinking.