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- Tasks: Drive customer engagement through innovative CRM campaigns across email, SMS, and loyalty initiatives.
- Company: Join a family-centric brand focused on gifting and personalised experiences.
- Benefits: Competitive salary, creative work environment, and opportunities for professional growth.
- Why this job: Make a real impact by enhancing customer experiences and driving brand loyalty.
- Qualifications: 1-3 years in CRM/email marketing with strong analytical and communication skills.
- Other info: Collaborate with diverse teams to create cohesive customer communications.
The predicted salary is between 36000 - 60000 £ per year.
We are seeking a detail-oriented and commercially minded CRM Executive to support the development and execution of CRM strategies. The role will focus on driving customer acquisition, retention, engagement, and lifetime value through targeted CRM campaigns across email, SMS, and loyalty initiatives. Working within a family-centric, gifting focused and personalised brand, the successful candidate will help deliver highly personalised and premium customer experiences that reflect brand values while supporting revenue growth.
CRM Campaign Execution
- Plan, build, and deploy multi-channel CRM campaigns including email, SMS, and automated customer journeys.
- Own campaign briefing, asset coordination, and scheduling.
- Support campaign calendar planning aligned with product launches, seasonal events, and promotional activity.
- Segment customer databases to deliver targeted and personalised communications.
- Ensure campaigns reflect brand tone, visual standards, and luxury positioning.
Customer Lifecycle Management
- Assist in developing lifecycle marketing programmes including welcome, retention, re-engagement, and VIP customer journeys.
- Identify opportunities to improve customer experience across the full purchase lifecycle.
- Support the launch of our new loyalty programme.
Data & Performance Analysis
- Monitor and report on campaign performance including YOY click rates, conversion, revenue, and customer engagement metrics.
- Conduct A/B testing to optimise campaign performance.
- Provide insights and recommendations to improve CRM effectiveness and customer retention.
Database Management
- Maintain CRM database health, ensuring data accuracy, compliance, and segmentation best practice.
- Support data capture initiatives.
- Work closely with internal teams to enhance customer data collection and enrichment.
Cross-Functional Collaboration
- Work with Ecommerce, Creative/Brand, Social and Ads teams to ensure cohesive customer communications.
Skills & Experience Required
Essential
- 1–3 years’ experience in a CRM/email marketing.
- Experience using CRM or ESP platforms (Klaviyo is preferred).
- Strong understanding of customer segmentation and lifecycle marketing.
- Analytical mindset with ability to interpret data and generate insights.
- High attention to detail and strong organisational skills.
- Excellent written communication skills.
Desirable
- Experience within luxury, jewellery, fashion, or premium retail brands.
- Familiarity with loyalty programmes.
Key Performance Indicators (KPIs)
- Email/SMS engagement metrics.
CRM Executive in Manchester employer: Abbott Lyon
Contact Detail:
Abbott Lyon Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Executive in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We can’t stress enough how personal connections can open doors that applications alone can’t.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your CRM campaigns or any relevant projects. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company’s CRM strategies. We want you to be able to discuss how you can enhance their customer engagement and retention efforts with your experience.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace CRM Executive in Manchester
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experience mentioned in the job description. Highlight your CRM and email marketing experience, and don’t forget to showcase any work with luxury brands if you have it!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about CRM and how you can contribute to our family-centric brand. Keep it personal and engaging, just like our customer experiences.
Showcase Your Analytical Skills: Since we love data-driven decisions, mention any experience you have with performance analysis or A/B testing. Share specific examples of how you've used data to improve campaign effectiveness in the past.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to see your application and get to know you better. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Abbott Lyon
✨Know Your CRM Inside Out
Make sure you’re familiar with the CRM tools and platforms mentioned in the job description, especially Klaviyo. Brush up on how to segment customer databases and create targeted campaigns, as this will show your potential employer that you’re ready to hit the ground running.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data to drive decisions in past roles. Bring examples of how you’ve monitored campaign performance and conducted A/B testing. This will demonstrate your analytical mindset and ability to generate insights that can improve CRM effectiveness.
✨Emphasise Attention to Detail
Since the role requires a high level of detail orientation, be ready to share specific instances where your attention to detail made a difference. Whether it’s ensuring compliance or maintaining database health, showing that you can manage these aspects will set you apart.
✨Understand the Brand's Values
Research the company’s brand values and how they reflect in their customer communications. Be prepared to discuss how you would ensure that campaigns align with the brand's tone and luxury positioning. This shows that you’re not just looking for any job, but that you genuinely care about the brand.