At a Glance
- Tasks: Drive marketing strategies and campaigns for innovative heart failure technologies.
- Company: Join Abbott, a leader in transforming patient outcomes with cutting-edge cardiovascular tech.
- Benefits: Competitive salary, bonus potential, private healthcare, and flexible benefits.
- Other info: Dynamic role with opportunities for travel and professional growth.
- Why this job: Make a real impact in healthcare while developing your marketing skills.
- Qualifications: Bachelor's in Marketing or equivalent experience; knowledge of medical devices preferred.
The predicted salary is between 60000 - 75000 £ per year.
Join Abbott's innovative Heart Failure (HF) business, where we are committed to transforming patient outcomes through cutting-edge cardiovascular technologies. We are seeking a passionate and driven Marketing Manager to support the growth, adoption, and clinical excellence of our Heart Failure portfolio and especially the CardioMEMS expansion. This is a brand new role in our Heart Failure division who will cover the region of UK and Ireland, based in Abbott House, Maidenhead, Berkshire. The role would require national travelling up to 25%.
What you'll do:
- Develop and deliver short-, medium-, and long-term marketing strategies for CardioMEMS across UKI, aligned to commercial and financial goals.
- Plan and execute integrated multi-channel campaigns (digital, email, events, webinars, paid media) to drive awareness and adoption.
- Create compelling content and sales enablement materials, ensuring consistent messaging and strong brand positioning.
- Partner with sales, market access, and regional teams to ensure aligned execution and maximise market impact.
- Analyse market trends, campaign performance, and competitor activity to identify opportunities and optimise strategy.
- Build and manage relationships with KOLs, scientific associations, and key stakeholders across UKI.
- Coordinate events, conferences, and webinars end-to-end, ensuring seamless delivery and strong engagement.
- Manage external agencies and internal stakeholders to deliver campaigns on time and within budget.
- Lead, coach, and inspire high-performing marketing and field teams, driving accountability and results.
- Support forecasting, budgeting (LBE/Outlook), and ensure compliance with company policies and quality standards.
What you'll need:
- Bachelor in Marketing or equivalent through experience.
- Medical or scientific training in the biomedical field.
- Knowledge of the medical devices market.
- Previous experience in the field of Heart Failure, Cardiac Surgery or Perfusion, on technical, clinical and/or marketing functions.
- Strong copywriting and content creation abilities.
- Solid understanding of social media, email marketing.
- Ability to interpret data and translate insights into actions.
- Excellent communication and stakeholder-management skills.
- Strong organisational skills with attention to detail.
- Confident in managing webinars and supporting event logistics.
- Proven track record of delivering multi-channel campaigns.
- Experience with webinars, virtual events or hybrid event formats.
- Experience working with analytics tools (e.g., GA, social insights).
- Experience collaborating with agencies or freelancers.
- Creative thinker with an analytical mindset.
- Proactive, self-driven and results-oriented.
- Strong communicator with excellent interpersonal skills.
- Calm and organised during live events and webinars.
- Adaptable and able to thrive in a fast-paced environment.
Benefits:
At Abbott, we are committed to your ongoing development and progression and we will ensure you receive the very best training and support to enable your success. As you'd expect from a global healthcare company, we offer a phenomenal range of benefits to support you and your family. These include competitive salaries and bonus potential, a superb defined contribution pension scheme, private healthcare, life assurance and a flexible benefits scheme.
Marketing Manager UK & Ireland - Heart Failure in Thatcham employer: Abbott Laboratories
Abbott is an exceptional employer, dedicated to fostering a culture of innovation and collaboration within the Heart Failure division. Based in Maidenhead, Berkshire, employees benefit from a supportive environment that prioritises professional growth, offering extensive training and development opportunities alongside a comprehensive benefits package, including competitive salaries and private healthcare. Join us to make a meaningful impact on patient outcomes while enjoying a dynamic work atmosphere that encourages creativity and accountability.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager UK & Ireland - Heart Failure in Thatcham
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching Abbott's Heart Failure portfolio and understanding their market position. Show them you’re not just another candidate; demonstrate your passion for transforming patient outcomes and how you can contribute to their goals.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills in multi-channel campaigns and stakeholder management can drive awareness and adoption of CardioMEMS. Confidence is key, so rehearse until it feels natural.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Abbott team and making a difference in the Heart Failure space.
We think you need these skills to ace Marketing Manager UK & Ireland - Heart Failure in Thatcham
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Manager role. Highlight your experience in heart failure and marketing strategies, and don’t forget to showcase your copywriting skills. We want to see how you can drive awareness and adoption for our CardioMEMS portfolio!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to express your passion for transforming patient outcomes and how your background aligns with our goals. Let us know why you’re the perfect fit for this exciting new role in our Heart Failure division.
Showcase Your Campaign Experience:We love seeing candidates who have a proven track record of delivering multi-channel campaigns. Be sure to include specific examples of campaigns you've executed, especially those involving digital, email, and events. This will help us understand your strategic thinking and execution skills.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive and ready to take the next step in your career with us at Abbott.
How to prepare for a job interview at Abbott Laboratories
✨Know Your Stuff
Make sure you brush up on the latest trends in heart failure and cardiovascular technologies. Familiarise yourself with Abbott's CardioMEMS and how it fits into the market. This will show your passion and understanding of the role.
✨Showcase Your Campaign Skills
Prepare to discuss specific multi-channel campaigns you've executed in the past. Be ready to share metrics that demonstrate your success, especially in digital marketing, as this is crucial for the role.
✨Engage with Stakeholders
Think about how you've built relationships with key opinion leaders and stakeholders in previous roles. Be prepared to share examples of how you’ve collaborated with sales and market access teams to drive results.
✨Be Ready for Scenario Questions
Expect questions that ask how you'd handle specific challenges, like managing a webinar or coordinating an event. Think through your past experiences and be ready to explain your thought process and outcomes.
