Senior Brand Manager - Paediatric Nutrition

MAIN PURPOSE OF JOB

To develop marketing strategies and campaigns across the portfolio of Paediatric & Infant Nutrition, including annual brand plan, strategic priorities, innovation and launch planning, HCP engagement & activation, while working closely with Sales team & cross functional teams like Commercial Excellence & Medical.

MAIN ACCOUNTABILITIES

Define and develop marketing strategies to deliver market beating growth. Lead the portfolio assessment and implement brand plans flawlessly. Analyse effectiveness of brand strategies and campaigns and monitor implementation. Manage the brand P & L including full budgetary responsibility for ensuring promotional campaigns within agreed spending limits. Influence sales management and sales teams to ensure promotional campaigns are executed appropriately. Lead and co-ordinate with cross functional brand team. Lead preparation of the strategic brand plan, long-range plan (LRP) in area of product responsibility. Forecast demand to a high level of accuracy. Create and implement KOL and market development strategies. Assist in preparing Plan, LRP and Update.

ACCOUNTABILITY

Lead the creation and delivery of Brand campaigns. Deliver high quality annual brand plans. Accountable for delivery of brand P&L – topline, bottomline and Market Shares. Manage A&P budgets. Support business account planning with relevant material.

Forecast accuracy and co-lead the S&OP process with sales and demand planning team. Detailed understanding of Abbott policies, procedures & SOPs. Develop brand strategies/campaigns observing all Abbott and Industry standards (i.e. ABPI Code of Practice).

BACKGROUND/EDUCATION

Education & Skills

Educated to degree level in business/marketing. Brand Management experience preferably in Nutrition/Healthcare. Sharp business acumen. Strong interpersonal and leadership skills. Stakeholder management & cross functional collaboration. Advanced use of MS Office.

Experience

Proven track record in relevant environment. Relevant brand management or marketing experience and proven track record of success. People management experience preferred. Strong influencing skills. Healthcare/Nutrition/FMCG Industry experience preferred.

#J-18808-Ljbffr