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For Companies At a Glance
- Tasks: Lead retail marketing strategies to boost Lingo's growth in-store and online.
- Company: Join Abbott, a leader in healthcare innovation with cutting-edge biosensing technology.
- Benefits: Enjoy competitive salaries, private healthcare, flexible benefits, and a great pension scheme.
- Why this job: Be part of a mission to democratise healthcare and make a real impact on people's lives.
- Qualifications: Experience in retail marketing, preferably in consumer electronics or healthcare; strong analytical skills required.
- Other info: Work from our vibrant London office and collaborate with a dynamic team.
The predicted salary is between 36000 - 60000 £ per year.
About Lingo
Meet Lingo, a new biosensing technology that provides users a window into their body. Lingo tracks glucose to help people make better decisions about their health and nutrition. Bio-wearable technology will digitize, decentralize and democratize healthcare, enabling consumers to take control of their own health. Join us and grow your career as you help Abbott shape the future of healthcare.
The position
Based from our London office (Fitzrovia), we are looking for an experienced Retail Trade Marketing Manager to join our Lingo team , responsible for developing growth strategies, in partnership with retail and other third-party channels. Reporting to the UK Marketing Lead, this role will bring retail know-how to the growing Lingo team and directly manage, plan, and implement marketing strategies with a growing list of partners. To be successful in this role, you must enjoy developing in-store experiences, co-marketing strategies, and promotional plans that drive product adoption in store and online.
What you’ll do :
- Business Growth: Own and deliver the implementation of channel and customer specific Retail Marketing Strategy aligned to the broader business objectives in the UK. Manage the development of marketing, retail and promotional plans to effectively grow Lingo.
- Strategic Planning: Develop Joint Business Plans with retailers to unlock category and brand growth, co-marketing and promotional expertise, managing and optimizing opportunities that lead to mutual business value and stronger partnerships.
- Brand & Product Champion: Champion the Lingo and Abbott brands, ensuring communication is consistent and supporting brand strategy. Address purchase drivers and barriers through physical and digital experiences that elevate product truths.
- Bridge Consumer & Shopper: Work with insights and analytics teams to understand the path-to-purchase and user experience, uncovering insights that drive growth in UK retail landscape.
- Analytics: Monitor and analyse the performance of promotions, providing insights and recommendations for improvement to key stakeholders.
- Budget Ownership: Manage and coordinate marketing retail budgets, influence investment, aligning closely with UK Marketing Lead and Finance.
What you’ll need:
- Significant prior retail or trade marketing experience, ideally in consumer electronics and/or consumer goods / consumer healthcare categories sold in retail and e-com. Health tech / DTC experience is a plus.
- Understanding of marketing and selling under Medical Device Regulations.
- Strong interpersonal skills and customer mindset, and ability to influence cross-functional stakeholders based in the UK and globally.
- Experience delivering measurable, multi-channel, growth strategies.
- Willingness to roll up sleeves, troubleshoot problems, and drive to aligned solutions; ability to own and manage project delivery on-time and in budget.
As you’d expect from a global healthcare company, Abbott offer a fantastic range of benefits to support you and your family including competitive salaries, a superb defined contribution pension scheme, private healthcare, life assurance and a flexible benefits scheme.
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
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Retail Trade Marketing Manager - Lingo (Biowearables) employer: Abbott Laboratories
Contact Detail:
Abbott Laboratories Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Retail Trade Marketing Manager - Lingo (Biowearables)
✨Tip Number 1
Familiarise yourself with the latest trends in retail trade marketing, especially within the health tech and consumer goods sectors. Understanding current market dynamics will help you speak confidently about strategies that can drive growth for Lingo.
✨Tip Number 2
Network with professionals in the retail and healthcare industries. Attend relevant events or webinars to connect with potential colleagues and industry leaders, which could provide valuable insights and possibly even referrals for your application.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing strategies you've implemented in the past. Be ready to explain how these experiences can translate into success for Lingo, particularly in developing in-store experiences and promotional plans.
✨Tip Number 4
Research Abbott's values and mission, particularly their commitment to innovation in healthcare. Tailoring your conversation to align with their goals will demonstrate your genuine interest in the company and the role, making you a more appealing candidate.
We think you need these skills to ace Retail Trade Marketing Manager - Lingo (Biowearables)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in retail and trade marketing, particularly in consumer electronics or healthcare. Use specific examples that demonstrate your ability to develop growth strategies and manage marketing plans.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for biosensing technology and how your skills align with Lingo's mission. Mention your experience with co-marketing strategies and how you can contribute to the brand's growth.
Highlight Analytical Skills: In your application, emphasise your ability to monitor and analyse promotional performance. Provide examples of how you've used insights to drive growth in previous roles, as this is crucial for the position.
Showcase Interpersonal Skills: Demonstrate your strong interpersonal skills and customer mindset in your application. Include examples of how you've influenced cross-functional teams and built successful partnerships in past roles.
How to prepare for a job interview at Abbott Laboratories
✨Understand the Product
Before your interview, make sure you have a solid understanding of Lingo's biosensing technology and how it impacts health and nutrition. Familiarise yourself with the product's features and benefits, as well as its position in the market.
✨Showcase Your Retail Experience
Be prepared to discuss your previous retail or trade marketing experience in detail. Highlight specific examples where you've successfully developed marketing strategies that drove growth, especially in consumer electronics or healthcare sectors.
✨Demonstrate Strategic Thinking
Think about how you would approach developing Joint Business Plans with retailers. Be ready to share your ideas on how to unlock category growth and create mutually beneficial partnerships, showcasing your strategic planning skills.
✨Prepare for Analytics Questions
Since the role involves monitoring and analysing promotional performance, be ready to discuss your experience with analytics. Prepare examples of how you've used data to drive decisions and improve marketing strategies in past roles.
