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For Companies At a Glance
- Tasks: Lead retail marketing strategies to boost Lingo's growth in-store and online.
- Company: Join Lingo, a pioneering biosensing tech company transforming healthcare.
- Benefits: Enjoy competitive pay, private healthcare, flexible benefits, and a great pension scheme.
- Why this job: Be part of a mission-driven team shaping the future of health and wellness.
- Qualifications: Experience in retail marketing, preferably in consumer goods or health tech.
- Other info: Abbott values diversity and offers a supportive work environment.
The predicted salary is between 43200 - 72000 £ per year.
About Lingo
Meet Lingo, a new biosensing technology that provides users a window into their body. Lingo tracks glucose to help people make better decisions about their health and nutrition. Bio-wearable technology will digitize, decentralize and democratize healthcare, enabling consumers to take control of their own health. Join us and grow your career as you help Abbott shape the future of healthcare.
The position
Based from our London office (Fitzrovia), we are looking for an experienced Retail Trade Marketing Manager to join our Lingo team , responsible for developing growth strategies, in partnership with retail and other third-party channels. Reporting to the UK Marketing Lead, this role will bring retail know-how to the growing Lingo team and directly manage, plan, and implement marketing strategies with a growing list of partners. To be successful in this role, you must enjoy developing in-store experiences, co-marketing strategies, and promotional plans that drive product adoption in store and online.
What you’ll do:
- Business Growth: Own and deliver the implementation of channel and customer specific Retail Marketing Strategy aligned to the broader business objectives in the UK. Manage the development of marketing, retail and promotional plans to effectively grow Lingo.
- Strategic Planning: Develop Joint Business Plans with retailers to unlock category and brand growth, co-marketing and promotional expertise, managing and optimizing opportunities that lead to mutual business value and stronger partnerships.
- Brand & Product Champion: Champion the Lingo and Abbott brands, ensuring communication is consistent and supporting brand strategy. Address purchase drivers and barriers through physical and digital experiences that elevate product truths.
- Bridge Consumer & Shopper: Work with insights and analytics teams to understand the path-to-purchase and user experience, uncovering insights that drive growth in UK retail landscape.
- Analytics: Monitor and analyse the performance of promotions, providing insights and recommendations for improvement to key stakeholders.
- Budget Ownership: Manage and coordinate marketing retail budgets, influence investment, aligning closely with UK Marketing Lead and Finance.
What you’ll need:
- Significant prior retail or trade marketing experience, ideally in consumer electronics and/or consumer goods / consumer healthcare categories sold in retail and e-com. Health tech / DTC experience is a plus.
- Understanding of marketing and selling under Medical Device Regulations.
- Strong interpersonal skills and customer mindset, and ability to influence cross-functional stakeholders based in the UK and globally.
- Experience delivering measurable, multi-channel, growth strategies.
- Willingness to roll up sleeves, troubleshoot problems, and drive to aligned solutions; ability to own and manage project delivery on-time and in budget.
As you’d expect from a global healthcare company, Abbott offer a fantastic range of benefits to support you and your family including competitive salaries, a superb defined contribution pension scheme, private healthcare, life assurance and a flexible benefits scheme.
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
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Retail Trade Marketing Manager - Lingo employer: Abbott Laboratories
Contact Detail:
Abbott Laboratories Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Retail Trade Marketing Manager - Lingo
✨Tip Number 1
Familiarise yourself with the latest trends in retail trade marketing, especially within the health tech sector. Understanding how biosensing technology is changing consumer behaviour will give you an edge in discussions during interviews.
✨Tip Number 2
Network with professionals in the retail and healthcare marketing fields. Attend industry events or webinars to connect with potential colleagues and learn about the challenges they face, which can help you tailor your approach when discussing strategies.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing campaigns you've managed in the past. Highlight your ability to analyse performance metrics and adjust strategies accordingly, as this aligns closely with the role's requirements.
✨Tip Number 4
Research Lingo and Abbott’s current marketing initiatives. Being able to speak knowledgeably about their products and how you can contribute to their growth will demonstrate your genuine interest in the position and the company.
We think you need these skills to ace Retail Trade Marketing Manager - Lingo
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Retail Trade Marketing Manager position at Lingo. Tailor your application to highlight relevant experience in retail marketing and consumer healthcare.
Craft a Compelling CV: Your CV should clearly showcase your significant prior retail or trade marketing experience. Focus on achievements that demonstrate your ability to develop growth strategies and manage marketing budgets effectively.
Write a Strong Cover Letter: In your cover letter, express your passion for health tech and how your skills align with Lingo's mission. Highlight specific examples of past successes in developing in-store experiences and co-marketing strategies.
Showcase Analytical Skills: Since the role involves monitoring and analysing promotional performance, include examples in your application that demonstrate your analytical skills and how you've used insights to drive growth in previous roles.
How to prepare for a job interview at Abbott Laboratories
✨Know Your Product Inside Out
Before the interview, make sure you understand Lingo's biosensing technology and how it impacts health and nutrition. Be prepared to discuss how your marketing strategies can enhance product adoption both in-store and online.
✨Showcase Your Retail Experience
Highlight your previous experience in retail or trade marketing, especially within consumer electronics or healthcare. Be ready to provide specific examples of successful campaigns you've managed and how they drove growth.
✨Demonstrate Strategic Thinking
Prepare to discuss how you would develop Joint Business Plans with retailers. Think about how you can unlock category growth and create mutually beneficial partnerships, and be ready to share your ideas during the interview.
✨Emphasise Analytical Skills
Since the role involves monitoring and analysing promotional performance, be prepared to talk about your experience with analytics. Share examples of how you've used data to inform marketing decisions and improve outcomes.
