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For Companies At a Glance
- Tasks: Drive growth strategies and create engaging in-store experiences for innovative health tech.
- Company: Join Abbott, a leader in biosensing technology and healthcare innovation.
- Benefits: Competitive salary, pension scheme, private healthcare, and flexible benefits.
- Why this job: Shape the future of healthcare while developing your marketing skills in a dynamic environment.
- Qualifications: Experience in retail marketing, strong interpersonal skills, and a passion for health tech.
- Other info: Diverse opportunities for career growth in a supportive and inclusive workplace.
The predicted salary is between 36000 - 60000 £ per year.
About Lingo
Meet Lingo, a new biosensing technology that provides users a window into their body. Lingo tracks glucose to help people make better decisions about their health and nutrition. Bio-wearable technology will digitize, decentralize and democratize healthcare, enabling consumers to take control of their own health. Join us and grow your career as you help Abbott shape the future of healthcare.
The position
Based from our London office (Fitzrovia), we are looking for an experienced Retail Marketing Manager to join our Lingo team, responsible for developing growth strategies, in partnership with retail and other third-party channels. Reporting to the UK Marketing Lead, this role will bring retail know-how to the growing Lingo team and directly manage, plan, and implement marketing strategies with a growing list of partners. To be successful in this role, you must enjoy developing in-store experiences, co-marketing strategies, and promotional plans that drive product adoption in store and online.
What you’ll do
- Business Growth: Own and deliver the implementation of channel and customer specific Retail Marketing Strategy aligned to the broader business objectives in the UK. Manage the development of marketing, retail and promotional plans to effectively grow Lingo.
- Strategic Planning: Develop Joint Business Plans with retailers to unlock category and brand growth, co-marketing and promotional expertise, managing and optimizing opportunities that lead to mutual business value and stronger partnerships.
- Brand & Product Champion: Champion the Lingo and Abbott brands, ensuring communication is consistent and supporting brand strategy. Address purchase drivers and barriers through physical and digital experiences that elevate product truths.
- Bridge Consumer & Shopper: Work with insights and analytics teams to understand the path-to-purchase and user experience, uncovering insights that drive growth in UK retail landscape.
- Analytics: Monitor and analyse the performance of promotions, providing insights and recommendations for improvement to key stakeholders.
- Budget Ownership: Manage and coordinate marketing retail budgets, influence investment, aligning closely with UK Marketing Lead and Finance.
What you’ll need
- Significant prior retail or trade marketing experience, ideally in consumer electronics and/or consumer goods / consumer healthcare categories sold in retail and e-com. Health tech / DTC experience is a plus.
- Understanding of marketing and selling under Medical Device Regulations.
- Strong interpersonal skills and customer mindset, and ability to influence cross-functional stakeholders based in the UK and globally.
- Experience delivering measurable, multi-channel, growth strategies.
- Willingness to roll up sleeves, troubleshoot problems, and drive to aligned solutions; ability to own and manage project delivery on-time and in budget.
As you’d expect from a global healthcare company, Abbott offer a fantastic range of benefits to support you and your family including competitive salaries, a superb defined contribution pension scheme, private healthcare, life assurance and a flexible benefits scheme.
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
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Retail Marketing Manager (Biowearables) employer: Abbott Laboratories
Contact Detail:
Abbott Laboratories Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Retail Marketing Manager (Biowearables)
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even hit up LinkedIn. The more people you know, the better your chances of landing that Retail Marketing Manager gig.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your past successes in retail marketing. Use case studies to demonstrate how you've driven growth and improved customer experiences. This will make you stand out when applying through our website.
✨Tip Number 3
Prepare for interviews by researching Lingo and Abbott thoroughly. Understand their products and market position. Be ready to discuss how your experience aligns with their goals, especially in developing co-marketing strategies and promotional plans.
✨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way. It shows your enthusiasm for the role and keeps you fresh in their minds. Plus, it’s a great opportunity to reiterate why you’re the perfect fit for the team.
We think you need these skills to ace Retail Marketing Manager (Biowearables)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Retail Marketing Manager role. Highlight your relevant experience in retail and trade marketing, especially in consumer electronics or healthcare. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about biosensing technology and how you can contribute to Lingo's growth. Keep it engaging and make it personal – we love to see your personality come through!
Showcase Your Achievements: When detailing your experience, focus on measurable achievements. Did you drive significant growth in a previous role? Share those numbers! We’re all about results, so let us know how you’ve made an impact in past positions.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining our team at Lingo!
How to prepare for a job interview at Abbott Laboratories
✨Know Your Product Inside Out
Before the interview, make sure you understand Lingo and its biosensing technology. Familiarise yourself with how it tracks glucose and the benefits it offers to users. This knowledge will help you demonstrate your passion for the product and show that you're ready to champion the brand.
✨Prepare Your Retail Marketing Strategies
Think about specific retail marketing strategies you've successfully implemented in the past. Be ready to discuss how you can develop growth strategies for Lingo, including in-store experiences and co-marketing plans. Tailor your examples to highlight your experience in consumer electronics or healthcare.
✨Showcase Your Analytical Skills
Since the role involves monitoring and analysing promotional performance, be prepared to discuss how you've used data to drive marketing decisions. Bring examples of how your insights led to measurable growth in previous roles, especially in retail or trade marketing.
✨Demonstrate Your Interpersonal Skills
This position requires strong interpersonal skills and the ability to influence stakeholders. Think of examples where you've successfully collaborated with cross-functional teams or built strong partnerships. Highlight your customer mindset and how it has helped you achieve business objectives.
