At a Glance
- Tasks: Drive impactful marketing strategies for innovative diagnostic products across North Europe.
- Company: Join Abbott, a global leader in healthcare solutions dedicated to improving lives.
- Benefits: Enjoy competitive salary, private healthcare, pension scheme, and flexible benefits.
- Other info: Dynamic role with opportunities for growth in a collaborative environment.
- Why this job: Make a real impact on healthcare by influencing product strategy and launches.
- Qualifications: Degree in Business or Science, with tactical marketing experience and customer focus.
The predicted salary is between 60000 - 80000 £ per year.
About Abbott
At Abbott, we are committed to helping people live healthier, fuller lives through innovative healthcare solutions. Our Core Diagnostics business plays a critical role in delivering accurate, timely diagnostic information that clinicians rely on every day. We are now looking for a Product Manager, Core Diagnostics to help drive commercial performance and strengthen our portfolio across Region North Europe.
The Opportunity
As Product Manager, you will work closely with the Core Diagnostics team to plan, implement and deliver impactful marketing strategies across the region. You will be responsible for tailoring global and regional campaigns to local market needs, supporting sales teams, and driving brand presence across multiple channels. This is a highly visible role, offering the opportunity to influence strategy, lead launches, and make a measurable impact on business growth.
Key Responsibilities
- Marketing & Commercial Execution
- Deliver regional marketing objectives, strategies and tactics for the Core Diagnostics portfolio (including Alinity, ARCHITECT and AlinIQ)
- Ensure consistency of messaging, campaigns and brand execution across Region North Europe
- Manage marketing budgets effectively within agreed limits
- Support the achievement of sales and margin targets for priority product areas
- Marketing Communications & Campaigns
- Create compelling internal communications to inform and inspire regional teams
- Lead external communications across digital channels, social media, customer communications and trade publications, ensuring compliance with regulatory Ad/Promo requirements
- Develop editorial content, including articles and white papers
- Drive brand visibility through customer events, promotional activities and industry congresses
- Product Lifecycle Management
- Act as the product expert for sales and management teams, supporting product training as required
- Work cross‑functionally with Quality, Regulatory, Service, Finance and Tender teams on product launches, updates and conversions
- Provide timely regional input to Area and Global Marketing teams, including demand forecasting
- Market Intelligence & Insights
- Conduct quarterly analysis of sales performance, market share and competitor activity
- Present insights, trends and recommendations to senior marketing and sales stakeholders
- Design targeted, account‑specific campaigns to improve market penetration
What You’ll Bring
Essential
- Degree‑level education in Business, Science or a related discipline
- Proven experience in tactical marketing
- Strong understanding of marketing principles in IVD
- High level of customer focus and ability to operate in a cross‑functional environment
- Strong drive for results, influence and initiative
Highly Desirable
- Digital and social media marketing experience
- CRM‑based campaign experience (e.g. Salesforce or similar)
- IVD market knowledge and/or relationships
- Financial acumen with experience using Excel
WHAT WE OFFER
As you’d expect from a global healthcare company, we offer a fantastic range of benefits including competitive salaries, a superb defined contribution pension scheme, private healthcare, life assurance and a flexible benefits scheme. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Senior Product Manager Diagnostics in Maidenhead employer: Abbott Laboratories
At Abbott, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration in the healthcare sector. Our commitment to employee growth is evident through comprehensive training programmes and opportunities for career advancement, all while providing competitive salaries and a robust benefits package, including private healthcare and a defined contribution pension scheme. Join us in our North Europe region, where your contributions as a Senior Product Manager Diagnostics will directly impact the lives of patients and clinicians alike.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Manager Diagnostics in Maidenhead
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Abbott or similar companies. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Prepare for interviews by knowing your stuff! Research Abbott's Core Diagnostics portfolio and think about how your experience aligns with their needs. Show them you're not just another candidate, but the perfect fit.
✨Tip Number 3
Don’t underestimate the power of follow-ups! After an interview, drop a quick thank-you email. It shows your enthusiasm and keeps you fresh in their minds. Plus, it’s a great chance to reiterate why you’re the one they need.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us. Let’s make it happen!
We think you need these skills to ace Senior Product Manager Diagnostics in Maidenhead
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in tactical marketing and IVD. We want to see how your skills align with the role, so don’t hold back on showcasing your relevant achievements!
Showcase Your Customer Focus:In your application, emphasise your high level of customer focus and any cross-functional experiences you've had. We love candidates who can demonstrate their ability to work collaboratively and drive results.
Highlight Digital Savvy:If you’ve got experience in digital and social media marketing, make sure to mention it! We’re keen on candidates who can leverage these channels effectively, so share any relevant campaigns or tools you’ve used.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at Abbott.
How to prepare for a job interview at Abbott Laboratories
✨Know Your Product Inside Out
As a Senior Product Manager for Diagnostics, you need to be the go-to expert on the products you'll be managing. Brush up on the specifics of Abbott's Core Diagnostics portfolio, including Alinity and ARCHITECT. Be ready to discuss how these products meet market needs and how you can drive their success.
✨Tailor Your Marketing Strategies
Prepare to showcase your understanding of regional marketing strategies. Think about how you would adapt global campaigns to fit local markets in North Europe. Bring examples of past experiences where you've successfully tailored marketing efforts to different audiences.
✨Showcase Your Cross-Functional Collaboration Skills
This role requires working closely with various teams. Be prepared to share examples of how you've effectively collaborated with sales, finance, and regulatory teams in previous roles. Highlight your ability to communicate and influence across functions.
✨Bring Data-Driven Insights
Market intelligence is key in this position. Come armed with insights from your previous analyses of sales performance and competitor activity. Be ready to discuss how you would use data to inform your marketing strategies and improve market penetration.
