Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead brand strategy and execute impactful marketing campaigns in healthcare.
- Company: Join Abbott, a global leader in healthcare innovation.
- Benefits: Enjoy competitive salary, private healthcare, and flexible benefits.
- Why this job: Make a real impact on healthcare brands and drive measurable growth.
- Qualifications: Experience in brand management and strong project management skills required.
- Other info: Dynamic role with opportunities for career advancement in a fast-paced environment.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Are you a strategic, insight‑driven marketer ready to shape the future of leading healthcare brands? We are looking for a Senior Brand Manager to own and drive brand strategy, deliver impactful HCP engagement, and lead high-quality campaign execution across the UK & Ireland in Abbott Diabetes Care. In this role, you will take full responsibility for translating global strategy into powerful local marketing plans, ensuring strong brand performance and measurable commercial impact. You’ll collaborate closely with cross‑functional partners, lead priority projects, and champion best‑in‑class promotional excellence.
Key Responsibilities
- Brand Strategy & Planning
- Lead development of annual brand plans aligned with global strategy and tailored to UK & Ireland market needs.
- Build compelling brand messaging, value propositions, and differentiated positioning based on segmented customer insights.
- Conduct market analysis to identify opportunities and define strategic priorities that maximise brand potential.
- Campaign Development & Execution
- Plan, develop, and execute multichannel HCP marketing campaigns using the full marketing mix.
- Oversee creation of high-quality assets including eDetail aids, leave-pieces, websites, email journeys, and patient materials.
- Monitor all promotional activities, ensuring alignment with brand KPIs and continuous performance optimisation.
- Stakeholder Engagement & Cross-Functional Leadership
- Act as marketing lead on designated EMEAP and lead‑market projects.
- Partner closely with sales leadership and field teams to ensure effective promotional execution.
- Collaborate with Medical, Regulatory, Manufacturing, Customer Services, external agencies, and EMEA Marketing teams to deliver cohesive, compliant campaigns.
- Commercial & Operational Accountability
- Ensure all activities comply with internal quality systems and industry regulations.
- Drive a culture of integrity in all marketing operations.
- Manage promotional budgets, ensuring accurate A&P reporting and spend governance.
- Optimise HCP experience through data, segmentation, and engagement insights.
About You – Skills & Experience
- Education
- Further or higher education (or equivalent).
- Marketing qualifications preferred.
- Professional Experience
- Proven success in brand management or leading major marketing projects.
- Strong project management skills with the ability to influence diverse stakeholders.
- Experience working with advertising/creative agencies and delivering campaigns to a high standard and within set timelines.
- Demonstrated success in product launch planning, revenue growth, and leveraging insights for decision‑making.
- End‑to‑end project management capabilities.
- Preferred: experience using Veeva Vault and Veeva CRM.
What We’re Looking For
A proactive, strategic thinker who thrives in a fast‑paced, cross‑functional environment. Someone who is passionate about healthcare, dedicated to excellence, and motivated by driving measurable brand growth. If you’re ready to make a meaningful impact and lead the success of high‑profile healthcare brands, we’d love to hear from you.
WHAT WE OFFER
At Abbott, you can have a good job that can grow into a great career. As you’d expect from a global healthcare company, we offer a fantastic range of benefits including competitive salaries, a superb defined contribution pension scheme, private healthcare, life assurance and a flexible benefits scheme.
Senior Brand Manager - HCP in Maidenhead employer: Abbott Laboratories
Contact Detail:
Abbott Laboratories Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager - HCP in Maidenhead
✨Tip Number 1
Network like a pro! Reach out to your connections in the healthcare marketing space and let them know you're on the lookout for opportunities. You never know who might have the inside scoop on a role that’s perfect for you.
✨Tip Number 2
Get social! Follow companies like Abbott on LinkedIn and engage with their posts. This not only keeps you updated on their latest news but also shows your interest in their brand, which can make you stand out when applying.
✨Tip Number 3
Prepare for interviews by researching the company’s recent campaigns and strategies. Be ready to discuss how your experience aligns with their goals, especially in HCP engagement and brand strategy.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team at Abbott.
We think you need these skills to ace Senior Brand Manager - HCP in Maidenhead
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to reflect the specific skills and experiences that align with the Senior Brand Manager role. Highlight your strategic thinking and project management skills, as these are key for us at StudySmarter.
Showcase Your Achievements: Don’t just list your responsibilities; share your successes! Use metrics and examples to demonstrate how you've driven brand growth or executed successful campaigns in the past. We love seeing tangible results!
Be Authentic: Let your personality shine through in your application. We’re looking for someone who is passionate about healthcare and marketing, so don’t be afraid to express your enthusiasm and unique perspective on the industry.
Apply Through Our Website: For the best chance of success, make sure to submit your application through our website. This helps us keep everything organised and ensures your application gets the attention it deserves!
How to prepare for a job interview at Abbott Laboratories
✨Know Your Brand Inside Out
Before the interview, dive deep into Abbott Diabetes Care's brand strategy and recent campaigns. Understand their positioning in the market and be ready to discuss how you can contribute to their goals. This shows your genuine interest and strategic thinking.
✨Prepare for Scenario-Based Questions
Expect questions that ask you to demonstrate your project management skills and stakeholder engagement. Prepare specific examples from your past experiences where you successfully led a campaign or managed a cross-functional team. Use the STAR method (Situation, Task, Action, Result) to structure your answers.
✨Showcase Your Insight-Driven Approach
Highlight your ability to leverage customer insights and market analysis in your previous roles. Be ready to discuss how you've used data to inform brand strategies and drive measurable results. This aligns perfectly with the role's focus on insight-driven marketing.
✨Ask Thoughtful Questions
At the end of the interview, have a few insightful questions prepared about the company's future direction or specific challenges they face in the UK & Ireland market. This not only shows your enthusiasm but also your strategic mindset and readiness to engage with their brand.