At a Glance
- Tasks: Drive marketing strategies and campaigns for innovative heart failure technologies across the UK and Ireland.
- Company: Join Abbott, a global leader in healthcare innovation.
- Benefits: Competitive salary, bonus potential, private healthcare, and flexible benefits.
- Other info: Dynamic role with opportunities for travel and professional growth.
- Why this job: Make a real impact on patient outcomes with cutting-edge cardiovascular technologies.
- Qualifications: Bachelor's in Marketing or equivalent experience, with knowledge of medical devices.
The predicted salary is between 60000 - 75000 £ per year.
Join Abbott’s innovative Heart Failure (HF) business, where we are committed to transforming patient outcomes through cutting-edge cardiovascular technologies. We are seeking a passionate and driven Marketing Manager to support the growth, adoption, and clinical excellence of our Heart Failure portfolio and especially the CardioMEMS expansion. This is a brand new role in our Heart Failure division who will cover the region of UK and Ireland, based in Abbott House, Maidenhead, Berkshire. The role would require national travelling up to 25%.
What you’ll do
- Develop and deliver short-, medium-, and long-term marketing strategies for CardioMEMS across UKI, aligned to commercial and financial goals.
- Plan and execute integrated multi-channel campaigns (digital, email, events, webinars, paid media) to drive awareness and adoption.
- Create compelling content and sales enablement materials, ensuring consistent messaging and strong brand positioning.
- Partner with sales, market access, and regional teams to ensure aligned execution and maximise market impact.
- Analyse market trends, campaign performance, and competitor activity to identify opportunities and optimise strategy.
- Build and manage relationships with KOLs, scientific associations, and key stakeholders across UKI.
- Coordinate events, conferences, and webinars end-to-end, ensuring seamless delivery and strong engagement.
- Manage external agencies and internal stakeholders to deliver campaigns on time and within budget.
- Lead, coach, and inspire high-performing marketing and field teams, driving accountability and results.
- Support forecasting, budgeting (LBE/Outlook), and ensure compliance with company policies and quality standards.
What you’ll need
- Bachelor in Marketing or equivalent through experience.
- Medical or scientific training in the biomedical field.
- Knowledge of the medical devices market.
- Previous experience in the field of Heart Failure, Cardiac Surgery or Perfusion, on technical, clinical and/or marketing functions.
- Strong copywriting and content creation abilities.
- Solid understanding of social media, email marketing.
- Ability to interpret data and translate insights into actions.
- Excellent communication and stakeholder-management skills.
- Strong organisational skills with attention to detail.
- Confident in managing webinars and supporting event logistics.
- Proven track record of delivering multi-channel campaigns.
- Experience with webinars, virtual events or hybrid event formats.
- Experience working with analytics tools (e.g., GA, social insights).
- Experience collaborating with agencies or freelancers.
- Creative thinker with an analytical mindset.
- Proactive, self-driven and results-oriented.
- Strong communicator with excellent interpersonal skills.
- Calm and organised during live events and webinars.
- Adaptable and able to thrive in a fast-paced environment.
Benefits
At Abbott, we are committed to your ongoing development and progression and we will ensure you receive the very best training and support to enable your success. As you’d expect from a global healthcare company, we offer a phenomenal range of benefits to support you and your family. These include competitive salaries and bonus potential, a superb defined contribution pension scheme, private healthcare, life assurance and a flexible benefits scheme.
Marketing Manager UK & Ireland - Heart Failure in Maidenhead employer: Abbott Laboratories
Abbott is an exceptional employer, dedicated to fostering a culture of innovation and collaboration within the Heart Failure division. Based in Maidenhead, Berkshire, employees benefit from a supportive environment that prioritises professional growth through comprehensive training and development opportunities. With competitive salaries, a robust benefits package, and a commitment to transforming patient outcomes, Abbott offers a rewarding career for those passionate about making a difference in healthcare.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager UK & Ireland - Heart Failure in Maidenhead
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Abbott or the heart failure sector. Attend events, webinars, and conferences to make connections that could lead to job opportunities.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your marketing campaigns, content creation, and any successful projects you've led. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching Abbott’s Heart Failure portfolio and understanding their market strategies. Be ready to discuss how your experience aligns with their goals and how you can contribute to their success.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our team at Abbott.
We think you need these skills to ace Marketing Manager UK & Ireland - Heart Failure in Maidenhead
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Manager role. Highlight your experience in heart failure, marketing strategies, and any relevant campaigns you've executed. We want to see how your skills align with our goals!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Share your passion for transforming patient outcomes and how you can contribute to our Heart Failure portfolio. Keep it engaging and make it personal – we love a good story!
Showcase Your Achievements:Don’t just list your responsibilities; showcase your achievements! Use metrics to demonstrate how your previous campaigns drove awareness and adoption. We’re all about results, so let us know what you’ve accomplished!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way to ensure your application gets into the right hands. Plus, you’ll find all the details you need about the role there!
How to prepare for a job interview at Abbott Laboratories
✨Know Your Stuff
Make sure you brush up on the latest trends in heart failure and cardiovascular technologies. Familiarise yourself with Abbott's CardioMEMS and how it fits into the market. This will show your passion and understanding of the role.
✨Showcase Your Campaign Skills
Prepare examples of successful multi-channel campaigns you've executed in the past. Be ready to discuss your approach to planning, execution, and analysis, as well as how you’ve adapted strategies based on performance data.
✨Engage with Stakeholders
Think about how you would build relationships with KOLs and other key stakeholders. Have a few strategies in mind that demonstrate your ability to collaborate effectively and drive results through teamwork.
✨Be Ready for Scenario Questions
Expect questions that ask how you would handle specific situations, like managing a webinar or coordinating an event. Prepare by thinking through potential challenges and how you would overcome them, showcasing your organisational skills and calmness under pressure.
