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For Companies At a Glance
- Tasks: Lead strategic marketing for key healthcare brands and drive growth.
- Company: Join Abbott, a global leader in healthcare innovation.
- Benefits: Competitive salary, pension scheme, private healthcare, and flexible benefits.
- Why this job: Make a real impact in healthcare marketing and shape brand success.
- Qualifications: Experience in brand management, preferably in healthcare or nutrition.
- Other info: Dynamic role with opportunities for career advancement and collaboration.
The predicted salary is between 36000 - 60000 ÂŁ per year.
About Abbott
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our Nutrition business supports people across all ages with science‑based products that nourish, strengthen and improve health outcomes. We are now looking for a dynamic and commercially minded Senior Brand Manager to join our high‑performing UK Nutrition team in Maidenhead.
About the Role
As a Senior Brand Manager, you will shape and lead the strategic direction of key brands within the Nutrition portfolio. You will be responsible for developing and executing high‑impact marketing strategies that drive profitability, market share and sustainable growth. This is a highly collaborative role, working closely with the Contracts team, Hospital‑to‑Home, Sales, Medical, and cross‑functional partners to ensure seamless execution and best‑in‑class brand leadership.
What You’ll Do
- Strategic Leadership & Brand Growth: Develop compelling marketing strategies and omni‑channel tactical plans to grow market share and drive category expansion. Lead the annual Brand Planning process, ensuring alignment across cross‑functional teams and the wider brand portfolio. Build deep understanding of market dynamics, competitor activity and customer needs to inform strategy and drive competitive advantage.
- Execution Excellence: Deliver tactical plans with excellence, ensuring flawless execution, timely delivery and adherence to A&P budgets. Lead portfolio insights and performance assessments, implementing agreed management plans with precision. Analyse campaign performance and brand activities to ensure continuous improvement and strong ROI.
- Financial & Business Ownership: Take full ownership of the brand P&L, ensuring accurate monitoring, reporting and management of promotional investments. Lead monthly budget tracking, spend gating and financial forecasting. Provide accurate demand forecasts and lead the planning process for short‑ and long‑range business cycles.
- Cross‑Functional Collaboration: Partner closely with Contracts, Sales, and field teams to gather local insights and translate them into winning brand plans. Lead the innovation pipeline from concept development through to business case creation, approval, and market execution. Ensure all campaigns, materials and strategies align with Abbott and industry standards.
Key Responsibilities
- Lead and deliver high‑impact marketing plans.
- Drive topline and bottom‑line performance, meeting revenue, margin and market share targets.
- Manage brand budget and P&L.
- Deliver demand forecasting and scenario planning.
- Champion data‑driven decision‑making through insights and analytics.
- Measure and report brand performance to senior leadership.
- Project manage brand initiatives end‑to‑end.
- Ensure full compliance with Abbott policies, procedures and industry requirements.
Who We’re Looking For
You are a strategic, commercially savvy marketer with strong executional discipline and the ability to work cross‑functionally at pace. You thrive in a role where you can make a meaningful impact, influence stakeholders and drive brand performance in a fast‑moving healthcare environment.
What You’ll Bring
- Significant brand management or marketing experience, in healthcare, pharmaceuticals, medical nutrition.
- Educated to degree level or equivalent professional experience.
- Marketing qualifications (e.g., CIM) preferred.
- Demonstrated leadership abilities, with experience guiding projects or teams.
- Strong analytical skills, able to translate data into actionable insights.
- Solid financial acumen with experience managing budgets and P&Ls.
- Experience engaging with Healthcare Professionals (HCPs) through media, CRM, sales enablement and advocacy programmes.
What We Offer
At Abbott, you can have a good job that can grow into a great career. We offer: As you’d expect from a global healthcare company, we offer a fantastic range of benefits including competitive salaries, a superb defined contribution pension scheme, private healthcare, life assurance and a flexible benefits scheme.
Brand Manager/Senior Brand Manager- Healthcare Reimbursed in Maidenhead employer: Abbott Laboratories
Contact Detail:
Abbott Laboratories Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager/Senior Brand Manager- Healthcare Reimbursed in Maidenhead
✨Tip Number 1
Network like a pro! Reach out to people in the healthcare marketing space, especially those who work at Abbott or similar companies. A friendly chat can open doors and give you insider info on job openings.
✨Tip Number 2
Show off your skills! Prepare a portfolio that highlights your best marketing campaigns and brand strategies. When you get an interview, bring it along to showcase your experience and creativity.
✨Tip Number 3
Be proactive! Don’t just wait for job postings. Reach out directly through our website and express your interest in the Senior Brand Manager role. A little initiative can go a long way!
✨Tip Number 4
Stay updated on industry trends! Follow healthcare marketing news and be ready to discuss how these trends could impact Abbott’s brand strategy. It shows you're passionate and informed!
We think you need these skills to ace Brand Manager/Senior Brand Manager- Healthcare Reimbursed in Maidenhead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the role of Senior Brand Manager. Highlight your relevant experience in brand management, especially in healthcare, and showcase any marketing qualifications you have. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about the role and how your strategic mindset can drive brand growth. Be sure to mention specific examples of your past successes in similar roles.
Showcase Your Analytical Skills: Since this role requires strong analytical skills, don’t forget to include examples of how you've used data to inform your marketing strategies. We love seeing candidates who can turn insights into action, so make that clear in your application!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Abbott!
How to prepare for a job interview at Abbott Laboratories
✨Know Your Brands Inside Out
Before the interview, dive deep into Abbott's Nutrition portfolio. Understand the key brands, their market positions, and recent campaigns. This knowledge will help you demonstrate your strategic thinking and show how you can contribute to brand growth.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used data to drive marketing decisions in the past. Bring examples of how you've analysed campaign performance or market dynamics to inform strategies. This will highlight your ability to make data-driven decisions, which is crucial for the role.
✨Emphasise Cross-Functional Collaboration
Since this role involves working closely with various teams, think of specific instances where you've successfully collaborated across departments. Share how you gathered insights from different stakeholders to create winning brand plans, showcasing your teamwork skills.
✨Prepare for Financial Discussions
Brush up on your financial acumen, especially regarding P&L management and budget tracking. Be ready to discuss how you've managed budgets in previous roles and how you ensure adherence to financial forecasts. This will demonstrate your ownership of brand performance.
