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- Tasks: Lead marketing strategies for Abbott's Endovascular products across the UK and Northern Europe.
- Company: Join Abbott, a global healthcare leader dedicated to helping you reach your full potential.
- Benefits: Enjoy competitive salaries, private healthcare, flexible benefits, and great development opportunities.
- Why this job: Make an impact in healthcare while working in a dynamic, innovative environment with travel opportunities.
- Qualifications: Bachelor’s degree or equivalent experience; strong marketing and communication skills required.
- Other info: Position based in Maidenhead with up to 50% travel within Region North.
The predicted salary is between 43200 - 72000 £ per year.
Bring your passion, ideas, and purpose to life in a company that truly helps you achieve your full potential. Abbott’s Endovascular business is seeking a Product Manager to develop and execute effective marketing strategies that maximise brand awareness, profitability, market share, and sales.
What You’ll Do:
- As an Endovascular Product Manager, you will oversee downstream marketing initiatives and programs from concept through a sound execution approach across the Region North (covering the UK, Nordics, Poland and the Baltics) market. This includes implementation via the salesforce, conferences, educational programs and digital media.
Location: Abbott’s UK Headquarters in Maidenhead, Berkshire. Up to 50% travel within Region North is anticipated.
Key Responsibilities:
- Marketing Communications: Drive and monitor execution of tactics and programs across the region; develop impactful tools and innovative approaches; evaluate their impact against strategic KPIs.
- Sales Enablement: Ensure internal product training, competitive landscape assessment, messaging and positioning, materials development, and internal excitement campaigns to support the field sales force.
- Physician Education: Develop external-facing materials and engagement tools to educate key stakeholders. Deliver physician education through workshops and conferences.
- Market Analysis: Track market trends and developments in specific customer groups; develop and implement competitive strategies.
- Stakeholder Relationship Management: Establish and develop relationships with key stakeholders/KOLs/influencers; participate in conferences/symposiums; guide program design to develop advocates to communicate key company messages to the medical community.
What You’ll Need:
- Bachelor’s degree or equivalent combination of education and work experience.
- Good understanding of the healthcare environment and the sales and marketing processes.
- Knowledge of NHS customer groups, payment flows, patient pathways, market access challenges, regulatory and prescribing bodies.
- Marketing experience, including working with advertising/creative agencies.
- Excellent verbal, written, and interpersonal communication skills.
- Strong organization, planning, and management abilities.
- Dynamic, proactive, business, and results-focused.
- Proficient in Microsoft Excel, Word, and PowerPoint.
What We Offer:
As an innovative global healthcare company, we offer excellent salaries and a competitive range of benefits to support you and your family, including a defined-contribution pension scheme, private healthcare, life assurance, and a flexible benefits scheme, alongside fantastic development opportunities.
Endovascular Product Manager employer: Abbott Laboratories
Contact Detail:
Abbott Laboratories Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Endovascular Product Manager
✨Tip Number 1
Familiarise yourself with the latest trends in endovascular products and the healthcare market. This knowledge will not only help you understand the role better but also allow you to engage in meaningful conversations during interviews.
✨Tip Number 2
Network with professionals in the healthcare and medical device sectors, especially those involved in endovascular products. Attend relevant conferences and workshops to build relationships with key stakeholders and influencers in the industry.
✨Tip Number 3
Prepare to discuss your experience with marketing strategies and sales enablement tools. Be ready to share specific examples of how you've successfully implemented marketing initiatives in previous roles, as this will demonstrate your capability for the position.
✨Tip Number 4
Showcase your understanding of the NHS and its customer groups during your interactions. Being knowledgeable about payment flows and patient pathways will set you apart as a candidate who is well-prepared for the challenges of the role.
We think you need these skills to ace Endovascular Product Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, particularly within the healthcare sector. Emphasise any previous roles that involved product management or marketing communications.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the role and the company. Discuss how your skills align with the responsibilities of the Endovascular Product Manager position and provide specific examples of your achievements.
Highlight Relevant Skills: In your application, focus on key skills mentioned in the job description, such as market analysis, stakeholder relationship management, and sales enablement. Use concrete examples to demonstrate your proficiency in these areas.
Showcase Your Understanding of the Healthcare Environment: Demonstrate your knowledge of the healthcare landscape, particularly regarding NHS customer groups and market access challenges. This will show that you are well-prepared for the role and understand the context in which Abbott operates.
How to prepare for a job interview at Abbott Laboratories
✨Understand the Healthcare Landscape
Familiarise yourself with the healthcare environment, especially the NHS customer groups and market access challenges. This knowledge will help you demonstrate your understanding of the industry during the interview.
✨Showcase Your Marketing Experience
Prepare to discuss your previous marketing roles, particularly any experience with advertising or creative agencies. Highlight specific campaigns you've worked on and their outcomes to illustrate your effectiveness.
✨Demonstrate Strong Communication Skills
As a Product Manager, you'll need excellent verbal and written communication skills. Practice articulating your thoughts clearly and confidently, and be ready to provide examples of how you've successfully communicated with stakeholders in the past.
✨Prepare for Market Analysis Questions
Be ready to discuss how you track market trends and develop competitive strategies. Think of examples where you've used data to inform your decisions and how that led to successful outcomes in your previous roles.
