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For Companies At a Glance
- Tasks: As an Associate Brand Manager, you'll develop and execute marketing strategies to boost brand growth.
- Company: Abbott is a global healthcare leader focused on innovative solutions for diabetes management.
- Benefits: Enjoy competitive salaries, private healthcare, flexible benefits, and a pension scheme.
- Why this job: Join a forward-thinking team revolutionising glucose monitoring and make a real impact on health.
- Qualifications: A degree in business or marketing and proven success in brand management are essential.
- Other info: This role is based in Maidenhead and offers diverse opportunities for career growth.
The predicted salary is between 36000 - 60000 £ per year.
About Abbott
Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.
The Opportunity
This position is based in our Maidenhead location within the Abbott Diabetes Division. We focus on helping people with diabetes manage their health through innovative products that provide accurate data for better-informed decisions. We are revolutionizing glucose monitoring with our new sensing technology.
As the Associate Brand Manager, you will:
- Develop marketing strategies, including brand development, and implement these strategies through campaigns to meet business goals.
Key Accountabilities include:
- Define and develop marketing strategies to maximize brand growth.
- Develop and execute brand plans aligned with marketing strategies.
- Collaborate with marketing teams (digital, trade marketing), cross-functional teams (regulatory, finance, medical, supply, commercial excellence), regional and category marketing teams, and external partners.
- Manage innovation projects using insights, develop business cases, involve in product development, planning, customer engagement, implementation/launch, reporting, and post-launch evaluation.
- Forecast demand with high accuracy.
- Manage budget responsibilities.
- Report on brand performance, including financials and market data, and adapt strategies accordingly.
- Oversee brand content development and lead internal approval processes.
Education and Experience Required:
- Degree in business and/or marketing management.
Experience:
- Proven success in brand management or related roles.
- Strong influencing and project management skills.
- Industry experience preferred.
- Ability to solve organizational problems.
- Experience working with MS Office.
What We Offer
We provide competitive salaries, a defined contribution pension scheme, private healthcare, life assurance, and flexible benefits. Join Abbott to build your future with diverse opportunities. Abbott is an Equal Opportunity Employer committed to diversity.
Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott, and on Twitter @AbbottNews.
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Associate Brand Manager employer: Abbott Laboratories
Contact Detail:
Abbott Laboratories Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Associate Brand Manager
✨Tip Number 1
Familiarise yourself with Abbott's brand values and recent marketing campaigns. Understanding their approach will help you align your ideas with their vision during interviews.
✨Tip Number 2
Network with current or former employees of Abbott, especially those in the marketing or brand management sectors. They can provide valuable insights into the company culture and expectations for the role.
✨Tip Number 3
Stay updated on the latest trends in diabetes care and technology. Being knowledgeable about industry advancements will demonstrate your passion and commitment to the field during discussions.
✨Tip Number 4
Prepare examples of your past successes in brand management that showcase your influencing and project management skills. Be ready to discuss how these experiences can translate to success at Abbott.
We think you need these skills to ace Associate Brand Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly understand the responsibilities of the Associate Brand Manager. Familiarise yourself with Abbott's products and their impact on diabetes management to tailor your application effectively.
Highlight Relevant Experience: In your CV and cover letter, emphasise any previous experience in brand management or related roles. Use specific examples that demonstrate your success in developing marketing strategies and managing projects.
Showcase Your Skills: Make sure to highlight your influencing and project management skills. Provide examples of how you've successfully collaborated with cross-functional teams and managed budgets in past roles.
Craft a Compelling Cover Letter: Write a tailored cover letter that connects your background to the job description. Discuss your passion for healthcare and how your skills align with Abbott's mission to improve people's health through innovative products.
How to prepare for a job interview at Abbott Laboratories
✨Know the Brand Inside Out
Before your interview, make sure to research Abbott and its Diabetes Division thoroughly. Understand their products, recent innovations, and market position. This knowledge will help you demonstrate your genuine interest in the brand and how you can contribute to its growth.
✨Showcase Your Marketing Skills
Prepare to discuss specific marketing strategies you've developed or executed in previous roles. Be ready to share examples of successful campaigns and how they aligned with business goals. Highlight your ability to collaborate with cross-functional teams, as this is crucial for the Associate Brand Manager role.
✨Demonstrate Problem-Solving Abilities
Expect questions that assess your problem-solving skills. Think of scenarios where you've faced challenges in brand management and how you overcame them. Use the STAR method (Situation, Task, Action, Result) to structure your responses effectively.
✨Prepare for Financial Discussions
Since the role involves managing budgets and reporting on brand performance, brush up on your financial acumen. Be prepared to discuss how you've forecasted demand and managed budgets in the past, as well as how you would approach these tasks at Abbott.
