Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Drive marketing strategies and enhance client engagement through innovative digital campaigns.
- Company: Join Abbots Care, a leading provider making a real difference in the community.
- Benefits: Competitive salary, bonus scheme, training opportunities, and discounts on retail and travel.
- Why this job: Be part of a creative team that impacts lives while growing your marketing skills.
- Qualifications: 2 years in marketing, experience with CRM systems, and a passion for social care.
- Other info: Enjoy a supportive environment with regular team events and office dogs!
The predicted salary is between 30000 - 42000 £ per year.
Location: Head Office, St Albans.
About Abbots Care
Abbots Care is a leading provider of domiciliary care service, making a genuine difference to people’s lives in the community. We’re passionate about quality, compassion and growth, and we’re looking for a Marketing and Business Development Executive to help us take our brand, digital presence and client journey to the next level.
The Role
This is an exciting opportunity to join our creative Marketing team while working closely with our intake team (Sales). Reporting directly to the Head of Marketing, you’ll take ownership of client conversion strategies through Salesforce, lead digital marketing initiatives, and act as the CRM ambassador across the business.
You’ll play a key role in increasing brand awareness, improving website performance, driving enquiries and converting prospects into clients all while supporting Abbots Care’s mission to deliver outstanding care.
Key Responsibilities
- Own and optimise Salesforce user journeys, automation and communications to improve lead conversion
- Lead and manage email marketing campaigns, data segmentation and prospect nurturing through the sales funnel
- Plan, execute and manage multi-channel digital marketing campaigns (online and offline)
- Support CMS and website optimisation, including content creation, SEO and technical best practice
- Manage and grow social media platforms, including content creation, scheduling, engagement and performance tracking
- Conduct marketing research to identify trends, customer insights and competitor activity
- Analyse campaign performance, KPIs and metrics, producing reports and optimisation recommendations
- Collaborate with internal teams including Sales, Operations and Customer Service to align marketing with business goals
- Plan and support events, community outreach initiatives and lead-generation activities
- Create and support marketing collateral for business development, client meetings and conferences
- Stay up to date with marketing best practices, tools and trends within the social care sector
About You
- At least 2 years’ experience in a marketing role
- Experience with multichannel marketing and platforms such as Google Analytics, WordPress and CRMs
- Good understanding of CRM systems (Salesforce experience desirable)
- Bachelor’s degree in Marketing or similar qualification (preferred but not essential)
Ideal Candidate Profile
- Strong 360° marketing knowledge
- Creative, proactive and solution-focused
- Excellent copywriting and attention to detail
- Confident communicator with internal and external stakeholders
- Understanding of the social care sector or willingness to learn
What We Offer
- Competitive salary (dependent on experience)
- Bonus scheme eligibility after 3 months
- Investment in your development through training, mentoring and progression opportunities
- 5-day working week
- Contributory pension scheme
- Retail, gym and travel discounts
- Regular team events, recognition and celebrations
- Friendly, supportive management team
- Office dogs and puppies
Additional Information
You’ll be expected to complete mandatory training, follow company policies and procedures, and uphold Abbots Care’s commitment to equality, confidentiality, safeguarding, health & safety and professional conduct. This job description is not exhaustive and may evolve as the role develops.
Marketing and Business Development Executive in St Albans employer: Abbots Care
Contact Detail:
Abbots Care Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing and Business Development Executive in St Albans
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing projects and achievements. This is a great way to demonstrate your creativity and expertise to potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its values. Be ready to discuss how your experience aligns with their mission, especially in the social care sector. Tailor your answers to show you’re the perfect fit!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Marketing and Business Development Executive in St Albans
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing and Business Development Executive role. Highlight your experience with CRM systems, digital marketing, and any relevant campaigns you've managed. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing in the social care sector and how you can contribute to our mission at Abbots Care. Keep it engaging and personal – we love a good story!
Showcase Your Creativity: As a marketing whizz, we want to see your creative side! Whether it's through your CV design or examples of past campaigns, let your personality and innovative ideas come through. Remember, we’re all about quality and creativity here at Abbots Care.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen and ready to join our team at Abbots Care!
How to prepare for a job interview at Abbots Care
✨Know Your Stuff
Before the interview, dive deep into Abbots Care's mission and values. Understand their approach to domiciliary care and how marketing plays a role in enhancing their brand. This will show your genuine interest and help you connect your experience with their goals.
✨Showcase Your Skills
Prepare specific examples of your past marketing successes, especially those involving Salesforce or digital campaigns. Be ready to discuss how you've optimised user journeys or improved lead conversion in previous roles. This will demonstrate your hands-on experience and problem-solving abilities.
✨Ask Smart Questions
Come prepared with insightful questions about their current marketing strategies or challenges they face in the social care sector. This not only shows your enthusiasm but also your strategic thinking. It’s a great way to engage with the interviewers and leave a lasting impression.
✨Be Yourself
While it's important to be professional, don’t forget to let your personality shine through. Abbots Care values creativity and a proactive attitude, so be confident in sharing your ideas and how you can contribute to their team culture. Remember, they want to see the real you!
