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- Tasks: Create and manage exciting digital marketing campaigns to boost brand awareness.
- Company: Join Abbots Care, a leading home care provider with a supportive team.
- Benefits: Competitive salary, excellent training, discounts, and career progression.
- Why this job: Make a real impact in the community while developing your marketing skills.
- Qualifications: 2 years of marketing experience and a degree in Marketing or related field.
- Other info: Enjoy a friendly office environment with office dogs and ongoing professional development.
The predicted salary is between 20000 - 30000 £ per year.
Abbots Care is one of the leading home care providers across Hertfordshire, supporting people to live independently in their own homes. We are now looking to recruit an experienced Digital Marketing Executive to join our friendly and supportive head office team in St Albans.
This is an exciting opportunity to play a key role in developing, planning, and delivering digital marketing strategies that strengthen our brand and drive awareness and enquiries across Abbots Care.
The Role
- Planning, executing, and managing digital marketing campaigns to promote Abbots Care’s services
- Supporting and optimising our website (CMS), including content creation, SEO best practice, and technical optimisation
- Creating or developing skills in Meta Ads and PPC campaigns
- Leading email marketing activity, including data management, segmentation, and nurturing prospects through the sales funnel - work closely with Intake team.
- Conducting marketing research to identify trends, customer preferences, and competitor activity, using insights to inform strategy
- Managing social media platforms, including content creation, scheduling, community engagement, and performance tracking
- Driving website traffic and creating compelling content to engage and convert potential customers
- Monitoring KPIs and campaign performance, providing regular reports and recommendations to improve engagement, leads, and conversions
- Collaborating with internal teams such as new business, operations, and customer service to align marketing with business objectives
- Planning and coordinating events and community outreach initiatives to raise awareness and generate leads
- Supporting the creation of marketing collateral and presentations for new business opportunities, client meetings, and industry events
- Staying up to date with marketing trends, technologies, and best practices within the social care sector
What We Can Offer
- Salary: £25,000 – £30,000 per annum (dependent on experience)
- Excellent paid training and access to diplomas
- 5-day working week
- Ongoing professional development
- Discounts with leading brands
- Comprehensive training programme
- Contributory pension scheme
- Excellent career progression opportunities
- Friendly and supportive management team
- Office dogs to pet!
Minimum Requirements
- At least 2 years’ experience in a marketing role
- Good understanding of multi-channel marketing methods
- Experience using platforms such as Google Analytics, WordPress, and CRM systems
- Bachelor’s degree in Marketing or a related qualification
How to Apply
If this role sounds of interest, please apply via our website or contact our recruitment team on 01727 891004 for more information.
Digital Marketing Executive in St Albans employer: Abbots Care
Contact Detail:
Abbots Care Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Executive in St Albans
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your digital marketing projects. This is a great way to demonstrate your expertise and creativity to potential employers.
✨Tip Number 3
Don’t just apply; engage! When you find a role that excites you, reach out to the company directly. A quick email expressing your enthusiasm can set you apart from other candidates.
✨Tip Number 4
Keep learning and adapting! Stay updated on the latest digital marketing trends and tools. This not only boosts your knowledge but also shows employers that you're proactive and passionate about your field.
We think you need these skills to ace Digital Marketing Executive in St Albans
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Marketing Executive role. Highlight your relevant experience and skills that match the job description, especially in digital marketing campaigns and SEO.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about digital marketing and how you can contribute to Abbots Care's mission. Keep it engaging and personal.
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use metrics to demonstrate how your previous campaigns drove engagement or conversions. Numbers speak volumes!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get to know you better!
How to prepare for a job interview at Abbots Care
✨Know Your Digital Marketing Stuff
Make sure you brush up on the latest digital marketing trends and tools. Familiarise yourself with SEO, PPC, and social media strategies, as these will be key topics during your interview. Being able to discuss specific campaigns you've worked on will show your expertise.
✨Showcase Your Creativity
Prepare examples of how you've created engaging content or innovative marketing campaigns in the past. Abbots Care is looking for someone who can think outside the box, so don’t hesitate to share your unique ideas and how they drove results.
✨Understand Their Brand
Do your homework on Abbots Care and their services. Understanding their mission and values will help you tailor your answers and demonstrate your genuine interest in the role. Think about how your skills can contribute to their goals.
✨Ask Smart Questions
Prepare thoughtful questions to ask at the end of your interview. This could be about their current marketing strategies or how they measure success. It shows you're engaged and serious about the position, plus it gives you valuable insights into the company.
