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For Companies At a Glance
- Tasks: Lead engaging activities and manage the sales process for prospective residents.
- Company: Speedwell Court, a caring home dedicated to enhancing residents' lives.
- Benefits: Starting pay of £17.50-£18.60 per hour, with 35 hours a week.
- Why this job: Make a real difference in people's lives while building strong community connections.
- Qualifications: Customer service experience and excellent communication skills are essential.
- Other info: Join a supportive team focused on health and wellbeing in a vibrant environment.
Speedwell Court is a beautiful, purpose built home that provides an exclusive setting and high quality residential and Dementia care to its elderly residents. Staff are committed to looking after the health and wellbeing of residents. This includes providing a range of activities to get involved with, serving delicious, nutritious meals and helping them to enjoy their lives to fullest.
Purpose of the Role
Starting hourly rate: £17.50-£18.60.
Hours: 35 hours per week, with 1 hour unpaid break a day. Monday-Friday.
To lead and deliver activities that achieve occupancy targets for the home, by managing the complete sales process — from initial enquiry to move-in — while developing and implementing local marketing and engagement strategies that raise awareness and drive interest in the service.
Key Responsibilities
- Be the first and primary point of contact for all on-site prospective residents and their families.
- Deliver engaging and informative show rounds of the home.
- Guide customers through every stage of the admissions process — from eligibility to move-in.
- Maintain a high enquiry-to-admission conversion rate by providing outstanding customer service.
- Track, monitor, and report on all enquiries, conversions, and projected occupancy trends.
Marketing & Community Engagement
- Develop and implement local marketing plans in line with Abbeyfield’s brand and values.
- Organise and attend open days, events, and exhibitions to promote the home.
- Foster strong community links with schools, charities, local businesses, and organisations.
- Manage and grow online profiles on platforms like Carehome.co.uk and Google Reviews.
- Build and maintain strong professional relationships with key stakeholders including GPs, commissioners, hospitals, and local authorities.
- Collaborate with internal teams to ensure cohesive marketing efforts and messaging.
Reporting & Administration
- Maintain accurate records and databases of enquiries and sales progress.
- Ensure timely completion and processing of all care agreements and paperwork.
- Produce regular reports on activity, market trends, and competitor activity.
- Lead on key marketing events and campaigns, promoting them through social and local media.
About You
- Proven ability to lead customer engagement in a service-focused environment.
- Strong relationship-building skills with a customer-first mindset.
- Organised, self-motivated, and results-driven with the ability to manage your own workload.
- Excellent verbal and written communication skills.
- Confident using Microsoft Office and customer databases to manage leads and reporting.
- Capable of working collaboratively with management teams and contributing to strategic planning.
Desirable
- Previous experience in a sales or customer service role.
- Experience within the care, senior living, or supported housing sectors.
Apply Now
If you’re passionate about connecting people to great services, and you\’re ready to make a real impact in people’s lives — we want to hear from you.
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Customer Relations Manager employer: Abbeyfield
Contact Detail:
Abbeyfield Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Relations Manager
✨Tip Number 1
Get to know the company inside out! Research Speedwell Court and understand their values and services. This will help you tailor your conversations and show that you're genuinely interested in making a difference.
✨Tip Number 2
Practice your pitch! When you get the chance to meet with potential employers, be ready to explain how your skills can enhance their customer relations. Keep it engaging and relatable — think of it as a friendly chat rather than a formal interview.
✨Tip Number 3
Network like a pro! Attend local events or community gatherings related to care services. This is a great way to meet people in the industry and build relationships that could lead to job opportunities.
✨Tip Number 4
Don’t forget to follow up! After any interaction, whether it’s a show round or a networking event, drop a quick thank-you email. It keeps you on their radar and shows your enthusiasm for the role.
We think you need these skills to ace Customer Relations Manager
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for customer relations and care shine through. We want to see how much you care about making a difference in people's lives, so share any relevant experiences that highlight your passion!
Tailor Your Application: Make sure to customise your application to reflect the specific requirements of the Customer Relations Manager role. Use keywords from the job description to demonstrate that you understand what we’re looking for and how you fit the bill.
Highlight Your Skills: Don’t forget to showcase your relationship-building skills and customer service experience. We’re looking for someone who can connect with residents and their families, so give us examples of how you've done this in the past!
Apply Through Our Website: We encourage you to apply directly through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Abbeyfield
✨Know the Home Inside Out
Before your interview, take some time to research Speedwell Court. Familiarise yourself with its services, values, and the community it serves. This will help you answer questions confidently and show your genuine interest in the role.
✨Showcase Your Customer Service Skills
Prepare examples from your past experiences where you've excelled in customer service. Highlight how you built relationships and resolved issues, as this role is all about engaging with prospective residents and their families.
✨Be Ready to Discuss Marketing Strategies
Think about local marketing strategies that could work for Speedwell Court. Be prepared to share your ideas on how to raise awareness and drive interest in the home, as this is a key part of the role.
✨Practice Your Communication Skills
Since excellent verbal and written communication skills are essential, practice articulating your thoughts clearly. You might even want to do a mock interview with a friend to get comfortable discussing your experiences and answering potential questions.