Digital Marketing Specialist in Cambridge

This is an exciting and challenging opportunity to join a leading biotech company with branches in Cambridge (UK), Houston (US) and Leiden (NL), providing products and services globally. We are looking for a Digital Marketing Specialist to join our dynamic Marketing Team in Bar Hill, Cambridge. This is a fantastic opportunity for a marketing professional with a passion for science to shape how the company communicates and markets its products to the scientific community.

In this varied role, you'll be building and implementing Abbexa's global marketing strategy. From social media content and email campaigns to SEO and event coordination, your creativity and insight will directly impact our brand visibility, customer engagement and sales growth.

Role & Responsibilities

• Supporting digital marketing processes and improving/optimising them where appropriate (Email, social media, Ads etc.)
• Carrying out SEO activities including website meta descriptions and keywords
• Working on SEM campaigns on Google to maximize ROI
• Checking search terms, rankings, and analytics to monitor performance of the website using Google tools
• Creating and scheduling engaging social media content (primarily LinkedIn)
• Assisting the IT team to ensure the website is accessible and easy to follow to allow increased engagement
• Working with the marketing team on the Companies’ overall marketing strategy
• Supporting colleagues to create content (digital or otherwise) as required, including appearance of the company website and Back Office
• Helping to organise global events and occasionally representing Abbexa at conferences and exhibitions
• Suggesting and implementing data-driven promotional campaigns and marketing initiatives
• Supporting the team with general marketing admin and special projects as needed
• Tracking marketing KPIs, conducting competitor research, and preparing performance reports
• Reporting on marketing activities and overall company sales obtained from campaigns
• Contributing to regular Marketing team meetings

Desired Skills & Experience

• Digital Marketing qualification or experience
• Excellent written and verbal communication skills
• Strong organisational skills with the ability to manage multiple projects
• A positive, creative, and collaborative mindset
• Experience managing social media platforms professionally
• Experience with digital ads
• CRM knowledge
• Experience with design tools (Adobe Creative Suite, Canva)

Advantageous

• Background or interest in Biology or Life Sciences (A level or above)

Full training will be provided. You will be organized, creative, decisive, efficient and practical. You will be able to manage multiple projects simultaneously, have good communication skills and engage an audience. You will be passionate about delivering scientific content to a wide audience via various channels. This role is 100% office based which is a large open-plan, newly refurbished modern space.

Abbexa is an equal opportunities employer. We are committed to maintaining a diverse and inclusive workforce and are dedicated to promoting a culture of inclusion, respect and fairness and providing a positive environment for collaboration. We value diversity and are dedicated to treating all our colleagues and applicants fairly and with respect. Abbexa has been accredited as a Living Wage Employer. The Living Wage commitment means everyone working at Abbexa will receive the Living Wage which is higher than the government minimum wage.

Bar Hill offers a park, Tesco, coffee shop, barbers, clothes store and gyms, all within walking distance of the office. The package will include 21 days holiday (plus Bank Holidays) and the day off for your Birthday. It also includes access to a comprehensive pension scheme and healthcare benefits. This is a full-time, permanent position. The hours are Monday - Friday, 8am - 5pm (one hour lunch).