At a Glance
- Tasks: Lead global brand governance and manage innovative branding projects in robotics.
- Company: Join ABB, a pioneering leader in robotics and industrial technology.
- Benefits: Flexible hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Diverse team culture that values unique backgrounds and perspectives.
- Why this job: Shape the future of robotics while collaborating with world-class experts.
- Qualifications: 5-7 years in global brand management, strong analytical skills, and intercultural communication experience.
The predicted salary is between 36000 - 60000 £ per year.
This role sits within ABB's Robotics business, a leading global robotics company. By joining us now, you’ll be part of a pioneering team shaping the future of robotics—working alongside world-class experts in a fast-moving, innovation-driven environment. Reporting to the Global Head of Brand, the Global Brand Governance Manager is a member of the Robotics Central Communications Team. The location is flexible within the Europe time zone. Work model: hybrid.
Your Role And Responsibilities
- Develop and manage all activities in relation to global brand governance.
- Oversee and manage implementation of new brand portal.
- Implement clear brand governance escalation processes on a global and local level.
- Act as key contact person for resolving special branding cases / difficult brand issues.
- Organize workshops with brand Community of Practice and external support agency as needed for brainstorming/working on various branding topics as well as strategic and operational projects.
- Oversee and guide external support agency to educate, manage, monitor and motivate the branding community on ABB Robotics collaboration tools.
- Define and execute activities in the “Brand Governance Roadmap,” aligned with brand strategy messages.
- Create, manage and edit branding guidelines in collaboration with branding team/agency.
- Roll‑out to global and local communications community all new brand governance activities and provide training on new branding guidelines.
- Work in collaboration with external providers to create e‑learning tools, programs and audio/visual material for training various internal audiences.
Qualifications For The Role
- 5-7 years of industry exposure in relevant positions in global brand management/governance in industrial technology, B2B environment.
- Experienced in international environments (skilled in intercultural communication) including Asia, Europe and US.
- Advanced analytical skills and experience in a rapidly changing or high growth environment.
- Fluent in English.
- Ability to maintain a strategic, yet implementation‑focused mindset.
- Flexibility and ability to incorporate multiple viewpoints, constraints and external challenges.
- Ability to shape opinions, creativity, and generate adapted ways of working to different external branding landscapes.
- Interact with and guide global team of communications professionals to ensure that the brand is positioned and managed properly.
We value people with diverse personal backgrounds. Could this be part of your story? Apply today or visit www.abb.com to learn more about us and the impact our industrial solutions have around the world.
Global Brand Governance Manager, Robotics in Warrington employer: ABB
At ABB, we pride ourselves on being a global leader in robotics, offering a dynamic and innovative work environment that fosters employee growth and collaboration. With a hybrid work model and flexible location within the Europe time zone, our team enjoys a supportive culture that values diverse backgrounds and perspectives, ensuring that every voice is heard. Join us to be part of a pioneering team that not only drives technological advancements but also prioritises sustainability and efficiency in industries worldwide.
StudySmarter Expert Advice🤫
We think this is how you could land Global Brand Governance Manager, Robotics in Warrington
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for ABB and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like ABB are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with ABB on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at ABB. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Global Brand Governance Manager, Robotics in Warrington
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit ABB. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of ABB:Show us that you’ve done your homework! In your application, briefly mention what you admire about ABB’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at ABB
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at ABB will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At ABB, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
