Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead global brand governance and manage innovative branding projects in robotics.
- Company: Join ABB, a pioneering leader in robotics and industrial technology.
- Benefits: Flexible hybrid work model, competitive salary, and opportunities for professional growth.
- Why this job: Shape the future of robotics while collaborating with world-class experts.
- Qualifications: 5-7 years in global brand management, strong analytical skills, and intercultural communication experience.
- Other info: Diverse team culture that values unique backgrounds and perspectives.
The predicted salary is between 36000 - 60000 ÂŁ per year.
This role sits within ABB's Robotics business, a leading global robotics company. By joining us now, you’ll be part of a pioneering team shaping the future of robotics—working alongside world-class experts in a fast-moving, innovation-driven environment. Reporting to the Global Head of Brand, the Global Brand Governance Manager is a member of the Robotics Central Communications Team. The location is flexible within the Europe time zone. Work model: hybrid.
Your Role And Responsibilities
- Develop and manage all activities in relation to global brand governance.
- Oversee and manage implementation of new brand portal.
- Implement clear brand governance escalation processes on a global and local level.
- Act as key contact person for resolving special branding cases / difficult brand issues.
- Organize workshops with brand Community of Practice and external support agency as needed for brainstorming/working on various branding topics as well as strategic and operational projects.
- Oversee and guide external support agency to educate, manage, monitor and motivate the branding community on ABB Robotics collaboration tools.
- Define and execute activities in the “Brand Governance Roadmap,” aligned with brand strategy messages.
- Create, manage and edit branding guidelines in collaboration with branding team/agency.
- Roll‑out to global and local communications community all new brand governance activities and provide training on new branding guidelines.
- Work in collaboration with external providers to create e‑learning tools, programs and audio/visual material for training various internal audiences.
Qualifications For The Role
- 5-7 years of industry exposure in relevant positions in global brand management/governance in industrial technology, B2B environment.
- Experienced in international environments (skilled in intercultural communication) including Asia, Europe and US.
- Advanced analytical skills and experience in a rapidly changing or high growth environment.
- Fluent in English.
- Ability to maintain a strategic, yet implementation‑focused mindset.
- Flexibility and ability to incorporate multiple viewpoints, constraints and external challenges.
- Ability to shape opinions, creativity, and generate adapted ways of working to different external branding landscapes.
- Interact with and guide global team of communications professionals to ensure that the brand is positioned and managed properly.
We value people with diverse personal backgrounds. Could this be part of your story? Apply today or visit www.abb.com to learn more about us and the impact our industrial solutions have around the world.
Global Brand Governance Manager, Robotics in Warrington employer: ABB
Contact Detail:
ABB Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Brand Governance Manager, Robotics in Warrington
✨Tip Number 1
Network like a pro! Reach out to people in the robotics and brand governance space. Use LinkedIn to connect with current employees at ABB and ask for informational chats. You never know who might give you the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by diving deep into ABB's brand values and recent projects. Show us that you’re not just another candidate; demonstrate your passion for robotics and how you can contribute to our mission of making industries more efficient and sustainable.
✨Tip Number 3
Don’t underestimate the power of follow-ups! After an interview, drop a quick thank-you email to express your appreciation. It keeps you fresh in our minds and shows your enthusiasm for the role.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, you’ll find all the latest roles there, so keep checking back for new opportunities in global brand governance.
We think you need these skills to ace Global Brand Governance Manager, Robotics in Warrington
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Global Brand Governance Manager role. Highlight your experience in brand management and governance, especially in industrial technology. We want to see how your skills align with our mission at ABB!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about robotics and how you can contribute to our brand governance. Keep it engaging and relevant to the job description.
Showcase Your International Experience: Since this role involves working in international environments, make sure to highlight any relevant experience you have in intercultural communication. We love seeing how you've navigated diverse teams and markets!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, you can explore more about ABB and our impact on the world while you're there.
How to prepare for a job interview at ABB
✨Know Your Brand Inside Out
Before the interview, dive deep into ABB's brand values and recent initiatives in robotics. Understanding their mission to drive efficiency and sustainability will help you align your answers with their goals.
✨Showcase Your Global Experience
Highlight your experience in international environments, especially in B2B settings. Be ready to discuss specific examples of how you've navigated cultural differences and adapted branding strategies across regions.
✨Prepare for Scenario Questions
Expect questions about handling difficult brand issues or implementing governance processes. Think of real-life scenarios where you successfully managed similar challenges and be prepared to share those stories.
✨Engage with Their Vision
Express your enthusiasm for shaping the future of robotics. Discuss how your strategic mindset and creativity can contribute to ABB's brand governance roadmap, and be ready to suggest innovative ideas that align with their vision.