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- Tasks: Lead global content strategy and storytelling for ABB Robotics, shaping the future of technology.
- Company: ABB, a global leader in robotics and automation, committed to innovation and sustainability.
- Benefits: Flexible hybrid work model, competitive salary, and opportunities for professional growth.
- Why this job: Join a pioneering team at the forefront of robotics and AI, making a real-world impact.
- Qualifications: 10+ years in content strategy with a strong background in tech journalism and storytelling.
- Other info: Dynamic, collaborative environment with a focus on creativity and innovation.
The predicted salary is between 72000 - 108000 £ per year.
Join to apply for the Global Head of Content, Robotics role at ABB. At ABB, we support industries in becoming more efficient and sustainable. Progress is not an option but a necessity – for you, your team, and the world. As a global leader, we provide everything you need to drive this change. The path may not always be easy – as true growth requires courage. But at ABB, you will not walk it alone.
This role sits within ABB's Robotics business, a leading global robotics company. We’re entering an exciting new chapter as we’ve announced the plan for SoftBank Group to acquire ABB Robotics. By joining us now, you’ll be part of a pioneering team shaping the future of robotics—working alongside world-class experts in a fast-moving, innovation-driven environment.
Your Role And Responsibilities
- Define and execute a global content strategy that aligns with the company’s mission, brand positioning, and business goals.
- Coordinate and supervise content development through all phases of editorial production, from ideation to publication.
- Manage editorial board meetings and the editorial calendar in close collaboration with product communications, business line communications partners, and the social media team.
- Collaborate seamlessly with external content partners and suppliers to produce high-quality, high-impact content.
- Identify new formats, emerging platforms, and storytelling technologies (e.g., AI-driven narratives, immersive media, podcasts, interactive content).
- Act as the editor-in-chief of the brand; curating and overseeing all long-form, multimedia, and short-form content.
- Apply a journalist’s approach to uncovering stories within the organization.
- Partner with PR and communications teams to amplify stories across owned, earned, and paid channels.
- Oversee budgets and define KPIs and success metrics to measure content impact across channels.
Qualifications For The Role
- 10+ years in content strategy, journalism, communications within the high-growth tech / B2B sector.
- Proficient editorial and storytelling background with a portfolio of brand-led and thought leadership content.
- Deep understanding of the technology landscape, digital ecosystems, and B2B/B2C content channels.
- Familiarity with emerging technologies, AI and digital transformation themes.
- Proficient in cross-functional leadership and stakeholder management skills.
- Native level English required.
- Curious storyteller who can translate complex tech ideas into human, emotional narratives.
- Strategic thinker with a deep appreciation for brand, audience, and innovation.
- Tech-savvy creative who is on top of digital trends, platforms, and tools shaping the future of content.
- Collaborative individual who flourishes in a rapidly evolving global landscape.
We value people with diverse personal backgrounds. Could this be part of your story? Apply today or visit www.abb.com to learn more about us and the impact our industrial solutions have around the world.
Global Head of Content, Robotics in Milton Keynes employer: ABB
Contact Detail:
ABB Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Head of Content, Robotics in Milton Keynes
✨Tip Number 1
Network like a pro! Reach out to people in the robotics and tech industry on LinkedIn. Join relevant groups, attend webinars, and don’t be shy about asking for informational interviews. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your expertise! Create a personal blog or social media presence where you share insights on content strategy and robotics. This not only showcases your knowledge but also helps you connect with others in the field. Plus, it’s a great conversation starter during interviews!
✨Tip Number 3
Prepare for interviews by researching ABB and its competitors. Understand their content strategies and think about how you can contribute to their mission. Tailor your responses to highlight how your experience aligns with their goals—this will make you stand out!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, keep an eye on our careers page for new opportunities that match your skills. We’re always looking for passionate individuals to join our team!
We think you need these skills to ace Global Head of Content, Robotics in Milton Keynes
Some tips for your application 🫡
Show Your Passion for Robotics: When writing your application, let your enthusiasm for robotics and technology shine through. We want to see how your experiences and interests align with our mission at ABB, so don’t hold back on sharing what excites you about this field!
Tailor Your Content Strategy: Make sure to highlight your experience in content strategy and storytelling. We’re looking for someone who can connect innovation to real-world benefits, so share specific examples of how you've done this in the past. Tailoring your application to reflect our needs will definitely catch our eye!
Be Clear and Concise: While we love a good story, clarity is key! Keep your application focused and to the point. Use bullet points where necessary to make it easy for us to see your qualifications and achievements at a glance.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, you’ll find more information about our company and culture there!
How to prepare for a job interview at ABB
✨Know Your Content Strategy
Before the interview, dive deep into ABB's current content strategy and recent initiatives. Familiarise yourself with their brand voice and how they position themselves in the robotics sector. This will help you articulate how your vision aligns with theirs.
✨Showcase Your Storytelling Skills
Prepare examples of your past work that highlight your storytelling abilities. Be ready to discuss how you've transformed complex tech concepts into engaging narratives. This is crucial for a role that demands a creative eye and journalistic curiosity.
✨Understand Emerging Technologies
Brush up on the latest trends in AI, robotics, and digital transformation. Being able to discuss these topics intelligently will demonstrate your passion for the industry and your ability to lead content initiatives that resonate with audiences.
✨Prepare for Collaborative Discussions
Since this role involves working closely with various teams, think about how you've successfully collaborated in the past. Be prepared to share specific examples of cross-functional leadership and stakeholder management to show you're a team player.