At a Glance
- Tasks: Shape ABB’s Employer Brand through digital and social experiences globally.
- Company: Join ABB, a leader in creating cleaner and smarter industries.
- Benefits: Hybrid work model, global impact, and opportunities for professional growth.
- Other info: Collaborative team environment with diverse perspectives and backgrounds.
- Why this job: Make a real difference by connecting stories with talent worldwide.
- Qualifications: Experience in Employer Branding, digital marketing, and data-driven decision making.
The predicted salary is between 54000 - 66000 £ per year.
At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.
This position reports to: Global Talent Attraction Lead
Your Role And Responsibilities
In this role, you will have the opportunity to help shape how ABB’s Employer Brand comes to life for talent around the world. Reporting to the Global Head of Talent Attraction, you will work closely with the Employer Brand team to translate ABB’s Employer Brand strategy and EVP into compelling digital and social experiences. You will bring deep knowledge of talent audiences, digital channels, content activation, paid media and performance to help shape our approach, then oversee the activation and measurement of that work globally. The work model for the role is hybrid. This role is part of ABB’s Global Talent Attraction function with global scope. Key stakeholders include Employer Branding, Talent Acquisition, Early Talent, Communications, agencies and local teams.
You will be mainly accountable for:
- Partnering with the Global Head of Talent Attraction and Employer Brand Manager, EVP & Campaigns to help shape annual Employer Brand priorities, bringing audience, digital, social, market and performance knowledge into activation planning.
- Overseeing global digital and social activation across Employer Brand campaigns and priority talent initiatives, including channel planning, content distribution, paid and organic activation, employee advocacy and the global Employer Brand editorial calendar.
- Translating EVP and campaign concepts into channel-specific activation plans and partnering with the Career Site & Enablement lead to extend agreed priorities through the ABB career site, training, guidance and scalable local activation.
- Owning digital performance and insight, establishing and tracking core KPIs across reach, engagement, traffic, audience growth and campaign effectiveness, and using data to recommend where activity should be scaled, optimized, changed or stopped.
Our team dynamics
You will join a collaborative and globally connected Talent Attraction team where strategic thinking, curiosity and effective execution come together to improve how ABB attracts talent around the world.
Qualifications For The Role
- You have solid experience in Employer Branding, recruitment marketing, digital marketing, social media or a closely related field.
- You have demonstrated experience developing and activating digital and social campaigns within a global or complex organization.
- You are highly skilled in content activation, social channels, paid media, organic amplification and audience engagement.
- You have deep experience using data, analytics and performance insights to evaluate campaigns, guide decisions and improve future investment and activation.
- You are interested in great storytelling and bring curiosity, professional judgment and the ability to shift easily between strategic thinking and practical execution.
- You have effective collaboration and stakeholder management skills, with experience working across functions, markets, agencies and senior stakeholders.
- You are comfortable communicating in English in a global business environment.
What's in it for you?
You will have the opportunity to bring ABB’s Employer Brand and Run what runs the world to life globally, connecting compelling stories with the right audiences, channels and insights to improve how we attract talent.
More About Us
ABB’s Global Talent Attraction team brings together Employer Branding, Early Talent and Candidate Experience to strengthen how we attract and engage talent around the world. Through our Employer Brand and EVP, we connect people with the opportunities, people and work that make ABB a place where talent can contribute to running what runs the world. Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.
Global Employer Brand Manager of Digital Activation and Channels employer: ABB
At ABB, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters collaboration and continuous learning. With a strong commitment to employee growth, we provide numerous opportunities for professional development, mentorship, and internal mobility, all while ensuring a healthy work-life balance through flexible working arrangements. Join us in the UK and Ireland, where your contributions will not only drive our success but also create a meaningful impact on the world around us.
StudySmarter Expert Advice🤫
We think this is how you could land Global Employer Brand Manager of Digital Activation and Channels
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for ABB and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like ABB are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with ABB on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at ABB. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Global Employer Brand Manager of Digital Activation and Channels
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit ABB. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of ABB:Show us that you’ve done your homework! In your application, briefly mention what you admire about ABB’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at ABB
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at ABB will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At ABB, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
