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- Tasks: Lead global content strategy and create impactful stories in robotics and AI.
- Company: Join ABB Robotics, a leader in technology and innovation.
- Benefits: Be part of a pioneering team with growth opportunities and a dynamic work environment.
- Why this job: Shape the future of robotics and influence global thought leadership.
- Qualifications: 10+ years in content strategy and a passion for storytelling in tech.
- Other info: Collaborate with world-class experts in a fast-paced, innovative setting.
The predicted salary is between 72000 - 108000 ÂŁ per year.
ABB Robotics is seeking a Global Head of Content to oversee the vision, strategy, and execution of content initiatives that position the company as a global thought leader in technology, physical AI and robotics. You will unite journalistic curiosity with effective storytelling and positioning skills, using a creative eye to produce impactful, brand‑centred stories that link innovation to real‑world benefits. You’ll also build and scale a content ecosystem that inspires audiences, enhances brand reputation and fuels growth across markets.
Responsibilities
- Define and execute a global content strategy that aligns with the company's mission, brand positioning, and business goals.
- Coordinate and supervise content development through all phases of editorial production, from ideation to publication.
- Manage editorial board meetings and the editorial calendar in close collaboration with product communications, business line communications partners, and the social media team.
- Collaborate seamlessly with external content partners and suppliers to produce high‑quality, high‑impact content.
- Identify new formats, emerging platforms, and storytelling technologies (e.g., AI‑driven narratives, immersive media, podcasts, interactive content).
- Act as the editor‑in‑chief of the brand; curating and overseeing all long‑form, multimedia, and short‑form content.
- Apply a journalist's approach to uncovering stories within the organization.
- Partner with PR and communications teams to amplify stories across owned, earned, and paid channels.
- Oversee budgets and define KPIs and success metrics to measure content impact across channels.
Qualifications
- 10+ years in content strategy, journalism, communications within the high‑growth tech / B2B sector.
- Proficient editorial and storytelling background with a portfolio of brand‑led and thought leadership content.
- Deep understanding of the technology landscape, digital ecosystems, and B2B/B2C content channels.
- Familiarity with emerging technologies, AI and digital transformation themes.
- Proficient in cross‑functional leadership and stakeholder management skills.
- Native level English required.
- Curious storyteller who can translate complex tech ideas into human, emotional narratives.
- Strategic thinker with a deep appreciation for brand, audience, and innovation.
- Tech‑savvy creative who is on top of digital trends, platforms, and tools shaping the future of content.
- Collaborative individual who flourishes in a rapidly evolving global landscape.
This role sits within ABB's Robotics business, a leading global robotics company. We’re entering an exciting new chapter as we’ve announced the plan for SoftBank Group to acquire ABB Robotics. SoftBank is a globally recognized $300B technology group and investor/operator focused on AI, robotics, and next‑generation computing. By joining us now, you’ll be part of a pioneering team shaping the future of robotics‑working alongside world‑class experts in a fast‑moving, innovation‑driven environment.
Global Head of Content, Robotics in Milton Keynes employer: ABB Ltd
Contact Detail:
ABB Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Head of Content, Robotics in Milton Keynes
✨Tip Number 1
Network like a pro! Reach out to industry professionals on LinkedIn or attend relevant events. We can’t stress enough how personal connections can open doors that applications alone can’t.
✨Tip Number 2
Showcase your expertise! Create a portfolio or blog that highlights your storytelling skills and understanding of tech trends. This is your chance to demonstrate how you can translate complex ideas into engaging narratives.
✨Tip Number 3
Prepare for interviews by researching the company’s content strategy and recent projects. We want you to come in with fresh ideas that align with their vision, showing you’re not just a fit but a game-changer.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of our innovative team at ABB Robotics.
We think you need these skills to ace Global Head of Content, Robotics in Milton Keynes
Some tips for your application 🫡
Show Your Passion for Content: When you're writing your application, let your enthusiasm for content creation shine through. We want to see how your love for storytelling and innovation aligns with our mission at ABB Robotics.
Tailor Your Experience: Make sure to highlight your relevant experience in content strategy and journalism. We’re looking for someone who can connect complex tech ideas to real-world benefits, so don’t hold back on showcasing your skills!
Be Creative and Authentic: Use your application to demonstrate your unique voice and creativity. We appreciate candidates who can think outside the box and bring fresh ideas to the table, especially in a rapidly evolving field like robotics.
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at ABB Ltd
✨Know Your Content Strategy Inside Out
Before the interview, dive deep into ABB Robotics' current content strategy and recent initiatives. Be prepared to discuss how your vision aligns with their goals and how you can elevate their brand positioning through innovative storytelling.
✨Showcase Your Storytelling Skills
Bring examples of your past work that highlight your ability to translate complex tech ideas into engaging narratives. Whether it's a portfolio piece or a case study, make sure it demonstrates your editorial prowess and understanding of the technology landscape.
✨Familiarise Yourself with Emerging Technologies
Stay updated on the latest trends in AI, robotics, and digital transformation. During the interview, share your insights on how these technologies can influence content creation and distribution, showcasing your strategic thinking and tech-savvy nature.
✨Prepare for Collaborative Discussions
Since this role involves working closely with various teams, think about how you can foster collaboration. Prepare examples of successful cross-functional projects you've led, and be ready to discuss how you would manage editorial boards and coordinate with external partners.