Client Sales Manager in London

ABASK shines a light on exceptional craftsmanship and design. Connecting people with the world’s finest objects and makers, ABASK celebrates the process of creation, honouring time-honed techniques alongside innovation. ABASK shares the skills and stories behind over 400 local and global artisans it has curated in one intuitively designed e-commerce environment that delivers the best in customer experience and service.

ABASK promises to deliver its unique edit of rare, exclusive, and one-of-a-kind pieces to over 165 countries within one to four days. ABASK obsesses over the highest quality materials and makers, inspiring its customers to covet the preservation of traditional craftsmanship; delight in the function of design icons; and take joy in modern heirlooms while cherishing the stories that accompany them.

Role Overview

ABASK is seeking a highly commercial, entrepreneurial Client Sales Manager to lead and accelerate the growth of our B2C business from our London HQ. This is a senior, sales-driving role: you will own and drive revenue, manage and mentor a growing customer-facing team, and play a pivotal role in establishing ABASK’s global private client base. While B2C is the core focus, you will flex into B2B where required—supporting high-value Trade clients, projects, and key commercial opportunities when needed. You will operate in a fast-paced, high-growth environment, requiring adaptability, strategic thinking, and a hands-on approach. This role will also support the potential launch and management of physical retail/showroom spaces in the UK, and require travel to the key ABASK customer hubs when needed.

This role leads the Client Sales function, working in close partnership with our: Trade & Interior Design Manager, Customer Operations Manager (both based at our HQ in London), and our Trade Manager – US (based in our New York office).

Key Responsibilities

• Commercial Leadership & Sales Ownership
  • Own and deliver ambitious B2C revenue targets
  • Personally manage and grow a portfolio of high-value private clients
  • Lead by example as a top seller—actively driving conversion and client retention
  • Drive repeat business, upselling, and client lifetime value
  • Identify opportunities to grow VIP, and private client services
• B2C Strategy & Client Development
  • Define and execute the private client strategy in partnership with leadership
  • Build relationships with high-net-worth individuals, collectors, and private clients
  • Maintain a detailed CRM documenting client preferences, purchase history, important dates, and lifestyle insights
  • Leverage customer insights to identify growth opportunities, new services, activations, and experiences
• Team Leadership & Development
  • Recruit, manage, and develop a high-performing customer facing team over time
  • Set clear targets, KPIs, and performance expectations
  • Coach team members through weekly 121s to improve sales performance, client management, and product knowledge
• Client Experience & Brand Representation
  • Act as a senior ambassador for ABASK
  • Deliver exceptional, design-led service across all customer touchpoints
  • Lead high-touch client interactions, including in-person consultations and events
  • Champion ABASK’s brand, craftsmanship narrative, and product offering
• Operations, Clientelling & Reporting
  • Own pipeline management, forecasting, and CRM discipline across the customer function
  • Work with the Customer Operations Manager to ensure strong operational execution across logistics, and aftercare for top tier clients – your job is not done until the job is done
  • Collaborate cross-functionally with merchandising, marketing, and operations teams
  • Provide monthly performance reporting and insights to senior leadership
  • Work with CRM to develop & execute a cohesive clienteling strategy
• Any other tasks as reasonably required to fulfil the role within the business and its evolution.

Candidate Requirements

• 6–10+ years’ experience in luxury sales, private client services, hospitality, or high-touch client advisory
• Proven track record of hitting and exceeding sales targets
• Experience managing high-value B2C relationships
• Demonstrated ability to manage and develop teams in a commercial environment
• Entrepreneurial mindset with the ability to thrive in a fast-scaling business
• “Little black book” of HNW clients preferred
• Excellent communication, negotiation, and relationship-building skills
• Strong visual sensibility, space planning knowledge, and appreciation for fine craftsmanship
• A positive attitude that thrives in a ‘scale-up’ environment