At a Glance
- Tasks: Lead creative marketing strategies and engage with diverse communities.
- Company: Join a growing Supported Living provider making a real difference.
- Benefits: Competitive salary, flexible hours, 28 days leave, and career development.
- Other info: Dynamic role with opportunities for creativity and collaboration across teams.
- Why this job: Shape impactful marketing campaigns that empower individuals and enhance community engagement.
- Qualifications: Experience in marketing, strong storytelling skills, and social media management.
The predicted salary is between 40000 - 45000 £ per year.
Location: Office based (with remote working as agreed) + travel across Hertfordshire, Buckinghamshire, London & wider regions as required.
Hours: Full Time or Part Time | 40 hours per week (or part time equivalent)
Salary: Between 40k and 45k per annum, DOE, paid monthly | 28 days annual leave, including Bank Holidays
Abacus Care & Support is a growing Supported Living provider, working alongside adults with learning disabilities, autism, mental health conditions, behaviours that may be deemed challenging, and a range of diagnoses and presentations.
We're looking for a dynamic and creative Marketing Manager to lead the delivery of the company's marketing, communications and engagement strategy. The Marketing Manager will be responsible for planning, coordinating and evaluating marketing activity that strengthens the organisation's reputation, supports occupancy and partnerships, and ensures consistent and high-quality communication across all channels.
The role has been created to strengthen the organisation's ability to deliver consistent content production, coordinated campaigns, tender and award positioning, and effective communication with commissioners, partners and the wider community.
What you'll do:
- This role combines strategic planning with hands‑on delivery, overseeing brand development, digital presence, content creation, marketing CRM activity and external reputation management.
- The Marketing Manager will ensure that marketing processes are organised, measurable and aligned with organisational priorities.
- They will manage the marketing function, including supporting and developing the Marketing Assistant, and will work closely with colleagues across the organisation including Referrals & Partnerships, Operations, and Leadership to ensure marketing activity supports service development, referrals and engagement.
What we’re looking for:
- Significant experience in marketing, communications, digital marketing or a related field.
- Experience developing and delivering marketing strategies, campaigns or communications plans.
- Strong content creation and storytelling skills across digital, social and written formats.
- Experience managing or overseeing social media channels such as Instagram and LinkedIn.
- Experience using design platforms such as Canva or similar tools to develop marketing assets.
- Experience using marketing CRM systems (such as Brevo, Mailchimp or similar) for communications and audience engagement.
- Ability to analyse marketing performance metrics and use insights to improve activity and engagement.
Join Abacus Care & Support and help shape a service that empowers people to live fulfilling, independent lives.
Marketing Strategy Lead — Brand, Digital & Engagement in Letchworth employer: Abacus Care & Support
Abacus Care & Support is an exceptional employer that prioritises employee growth and well-being, offering a supportive work culture where creativity and collaboration thrive. With flexible working arrangements and a commitment to professional development, employees can expect meaningful engagement in their roles while making a positive impact on the lives of individuals with learning disabilities and mental health conditions across Hertfordshire, Buckinghamshire, and London. Join us to be part of a dynamic team dedicated to empowering others and enhancing community connections.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Strategy Lead — Brand, Digital & Engagement in Letchworth
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your marketing strategies, campaigns, and content creation. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing efforts. Be ready to discuss how your experience aligns with their goals and how you can contribute to their brand and engagement strategy.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Marketing Strategy Lead — Brand, Digital & Engagement in Letchworth
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Manager role. Highlight your experience in marketing strategies, campaigns, and content creation that aligns with what we're looking for at Abacus Care & Support.
Craft a Compelling Cover Letter:Your cover letter should tell us your story! Share your passion for marketing and how your skills can help us strengthen our brand and engage with our community. Be creative and let your personality shine through!
Showcase Your Digital Skills:Since this role involves digital marketing, don’t forget to mention your experience with social media channels and design platforms like Canva. We want to see how you can enhance our online presence!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Abacus Care & Support
✨Know Your Stuff
Before the interview, dive deep into Abacus Care & Support's mission and values. Understand their approach to marketing and how they engage with their audience. This will help you tailor your responses and show that you're genuinely interested in the role.
✨Showcase Your Creativity
Prepare examples of past marketing campaigns you've led or contributed to. Highlight your storytelling skills and how you've used digital platforms to create engaging content. Be ready to discuss how you can bring fresh ideas to their brand and digital presence.
✨Be Data-Driven
Familiarise yourself with key marketing metrics and be prepared to discuss how you've used data to inform your strategies. Abacus Care & Support values measurable results, so showing that you can analyse performance metrics will set you apart.
✨Engage with Their Community
Research their current social media presence and think about how you would enhance it. Be ready to share your thoughts on their existing channels and suggest new ways to engage with their audience. This shows initiative and a proactive mindset.
