At a Glance
- Tasks: Lead creative marketing strategies to enhance brand reputation and community engagement.
- Company: Join a growing supported living provider making a real difference in people's lives.
- Benefits: Competitive salary, flexible working hours, 28 days annual leave, and professional development opportunities.
- Other info: Collaborative environment with opportunities for career growth and impactful work.
- Why this job: Be part of a dynamic team that empowers individuals with learning disabilities and mental health conditions.
- Qualifications: Proven marketing experience, strong storytelling skills, and social media management expertise.
The predicted salary is between 40000 - 45000 € per year.
Location: Office based (with remote working as agreed) + travel across Hertfordshire, Buckinghamshire, London & wider regions as required.
Hours: Full Time or Part Time | 40 hours per week (or part time equivalent)
Salary: Between 40k and 45k per annum, DOE, paid monthly | 28 days annual leave, including Bank Holidays
Abacus Care & Support is a growing Supported Living provider, working alongside adults with learning disabilities, autism, mental health conditions, behaviours that may be deemed challenging, and a range of diagnoses and presentations.
The Marketing Manager will be responsible for planning, coordinating and evaluating marketing activity that strengthens the organisation’s reputation, supports occupancy and partnerships, and ensures consistent and high-quality communication across all channels.
This role combines strategic planning with hands-on delivery, overseeing brand development, digital presence, content creation, marketing CRM activity, and external reputation management. The Marketing Manager will ensure that marketing processes are organised, measurable and aligned with organisational priorities.
They will manage the marketing function, including supporting and developing the Marketing Assistant, and will work closely with colleagues across the organisation including Referrals & Partnerships, Operations, and Leadership to ensure marketing activity supports service development, referrals and engagement.
What we’re looking for:
- Significant experience in marketing, communications, digital marketing or a related field.
- Experience developing and delivering marketing strategies, campaigns or communications plans.
- Strong content creation and storytelling skills across digital, social and written formats.
- Experience managing or overseeing social media channels such as Instagram and LinkedIn.
- Experience using design platforms such as Canva or similar tools to develop marketing assets.
- Experience using marketing CRM systems (such as Brevo, Mailchimp or similar) for communications and audience engagement.
- Ability to analyse marketing performance metrics and use insights to improve activity and engagement.
Join Abacus Care & Support and help shape a service that empowers people to live fulfilling, independent lives.
Marketing Manager in Letchworth employer: Abacus Care & Support
Abacus Care & Support is an exceptional employer that values creativity and collaboration, offering a dynamic work environment where your marketing expertise can truly make a difference in the lives of adults with learning disabilities and mental health conditions. With flexible working arrangements, competitive salary, and a commitment to employee development, you will have the opportunity to grow alongside a passionate team dedicated to empowering individuals and enhancing community engagement across Hertfordshire, Buckinghamshire, London, and beyond.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in Letchworth
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing campaigns, content, and strategies. This will give potential employers a taste of what you can bring to the table and set you apart from the competition.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to appear. Reach out directly to companies you admire, like Abacus Care & Support, and express your interest in working with them. A little initiative can go a long way!
✨Tip Number 4
Prepare for interviews by researching the company and its values. Tailor your responses to show how your experience aligns with their mission. And remember, we love candidates who are passionate about making a difference in the community!
We think you need these skills to ace Marketing Manager in Letchworth
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Manager role. Highlight your experience in marketing strategies, campaigns, and content creation that aligns with what we’re looking for. This shows us you understand the job and have the right skills!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re passionate about marketing and how your experience can help us strengthen our brand. Be creative and let your personality come through!
Showcase Your Digital Skills:Since we’re keen on digital marketing, make sure to mention any experience you have with social media channels, design platforms like Canva, and CRM systems. We want to see how you can enhance our digital presence!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy and straightforward!
How to prepare for a job interview at Abacus Care & Support
✨Know Your Stuff
Before the interview, dive deep into Abacus Care & Support's mission and values. Understand their approach to marketing within the social care sector. This will help you tailor your responses and show that you're genuinely interested in their work.
✨Showcase Your Creativity
Prepare examples of past marketing campaigns you've led or contributed to. Highlight your storytelling skills and how you've used digital platforms to engage audiences. Be ready to discuss how you can bring fresh ideas to their marketing strategy.
✨Be Data-Driven
Familiarise yourself with key marketing metrics and be prepared to discuss how you've used data to inform your strategies. Abacus Care & Support values measurable results, so showing your analytical side will definitely impress them.
✨Engage with Their Community
Research their current social media presence and recent campaigns. Think about how you can enhance their engagement with the community. Bring ideas to the table during the interview to demonstrate your proactive approach and understanding of their audience.
