At a Glance
- Tasks: Lead creative marketing strategies and engage with the community to enhance our brand.
- Company: Join a growing Supported Living provider making a real difference in people's lives.
- Benefits: Competitive salary, flexible working hours, and 28 days annual leave.
- Other info: Opportunity for career growth and collaboration across various teams.
- Why this job: Be part of a dynamic team that empowers individuals and shapes impactful marketing campaigns.
- Qualifications: Experience in marketing, strong storytelling skills, and social media management.
The predicted salary is between 40000 - 45000 € per year.
Location: Office based (with remote working as agreed) + travel across Hertfordshire, Buckinghamshire, London & wider regions as required.
Hours: Full Time or Part Time | 40 hours per week (or part time equivalent)
Salary: Between 40k and 45k per annum, DOE, paid monthly | 28 days annual leave, including Bank Holidays
Abacus Care & Support is a growing Supported Living provider, working alongside adults with learning disabilities, autism, mental health conditions, behaviours that may be deemed challenging, and a range of diagnoses and presentations.
We’re looking for a dynamic and creative Marketing Manager to lead the delivery of the company’s marketing, communications and engagement strategy. The Marketing Manager will be responsible for planning, coordinating and evaluating marketing activity that strengthens the organisation’s reputation, supports occupancy and partnerships, and ensures consistent and high-quality communication across all channels.
The role has been created to strengthen the organisation’s ability to deliver consistent content production, coordinated campaigns, tender and award positioning, and effective communication with commissioners, partners and the wider community.
What you’ll do:
This role combines strategic planning with hands-on delivery, overseeing brand development, digital presence, content creation, marketing CRM activity, and external reputation management. The Marketing Manager will ensure that marketing processes are organised, measurable and aligned with organisational priorities. They will manage the marketing function, including supporting and developing the Marketing Assistant, and will work closely with colleagues across the organisation including Referrals & Partnerships, Operations, and Leadership to ensure marketing activity supports service development, referrals and engagement.
What we’re looking for:
- Significant experience in marketing, communications, digital marketing or a related field.
- Experience developing and delivering marketing strategies, campaigns or communications plans.
- Strong content creation and storytelling skills across digital, social and written formats.
- Experience managing or overseeing social media channels such as Instagram and LinkedIn.
- Experience using design platforms such as Canva or similar tools to develop marketing assets.
- Experience using marketing CRM systems (such as Brevo, Mailchimp or similar) for communications and audience engagement.
- Ability to analyse marketing performance metrics and use insights to improve activity and engagement.
Join Abacus Care & Support and help shape a service that empowers people to live fulfilling, independent lives.
Marketing Manager in Letchworth Garden City employer: Abacus Care & Support
Abacus Care & Support is an exceptional employer that values creativity and innovation in its marketing team, offering a supportive work culture that prioritises employee growth and development. With flexible working arrangements and a commitment to making a positive impact in the community, this role provides a unique opportunity to contribute to meaningful initiatives while enjoying competitive benefits such as 28 days of annual leave and a collaborative environment across Hertfordshire, Buckinghamshire, London, and beyond.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in Letchworth Garden City
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn and let them know you're on the hunt for a Marketing Manager role. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing campaigns, content creation, and any successful strategies you've implemented. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Research companies you admire, like Abacus Care & Support, and reach out directly. Express your interest and see if they have any upcoming opportunities that fit your skills.
✨Tip Number 4
Keep it real during interviews! Be prepared to discuss your experience with digital marketing, content creation, and CRM systems. Show them how your background aligns with their needs and how you can help elevate their marketing strategy.
We think you need these skills to ace Marketing Manager in Letchworth Garden City
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Manager role. Highlight your experience in developing marketing strategies and managing campaigns, as these are key for us. Use specific examples that showcase your skills in content creation and digital marketing.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Tell us why you're passionate about marketing and how your background aligns with our mission at Abacus Care & Support. Be sure to mention any relevant experience with social media management and CRM systems.
Showcase Your Creativity:As a Marketing Manager, creativity is crucial. Include links to your portfolio or examples of past campaigns you've worked on. This will help us see your storytelling skills and how you can contribute to our brand development.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Abacus Care & Support
✨Know Your Stuff
Before the interview, dive deep into Abacus Care & Support's mission and values. Understand their approach to marketing within the supported living sector. This will help you tailor your answers and show that you're genuinely interested in their work.
✨Showcase Your Creativity
Prepare examples of past marketing campaigns you've led or contributed to. Highlight your storytelling skills and how you've used content creation to engage audiences. Be ready to discuss how you can bring fresh ideas to their marketing strategy.
✨Familiarise with Tools
Since the role involves using design platforms like Canva and marketing CRM systems, brush up on these tools. If you have experience with similar platforms, be sure to mention it. You could even prepare a quick mock-up or campaign idea to demonstrate your skills.
✨Metrics Matter
Be prepared to discuss how you've analysed marketing performance metrics in the past. Share specific examples of how you've used insights to improve engagement and drive results. This shows that you understand the importance of data in shaping effective marketing strategies.
