Category Manager (Grocery) in Maidenhead

Category Manager (Grocery) in Maidenhead

Maidenhead Full-Time 54000 - 66000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Own the World Flavour category for Asda and drive growth through data and relationships.
  • Company: Join AB World Foods, a leading brand in world food with ambitious growth plans.
  • Benefits: Enjoy hybrid working, continuous learning, and a supportive culture focused on your development.
  • Other info: Dynamic environment with opportunities for career growth across Europe, US, Australia, and Canada.
  • Why this job: Make a real impact on what millions of shoppers discover and enjoy every day.
  • Qualifications: Curiosity, commercial mindset, and a passion for learning are key; experience is a bonus.

The predicted salary is between 54000 - 66000 £ per year.

Let's be honest about what you're really weighing up. It's not the job title. It's the question underneath it: Will this role help me grow, make an impact and learn from people who'll challenge me to be better? Marvel FMCG are exclusively partnered with AB World Foods on their recruitment for a Top 4 Category Manager.

You’ll own something real from day one. This isn't a role where you shadow someone for a year and wait for permission. You’ll own the World Flavour category for Asda - the data, the range reviews, the growth story and the relationship. You walk into rooms where decisions get made and your voice is one of them. The brands behind you aren't small either. Brands shoppers already know, trust and bring into their homes every week. You're not fighting to get the category noticed. You're helping shape what millions of shoppers discover on shelf and inspiring them to explore flavours from around the world.

Who you'd actually be joining: AB World Foods is the business behind some of the UK's most loved world food brands. A £280m business with around 1,000 employees, ABWF combines category-leading brands, ambitious growth plans and a genuine passion for helping consumers discover new flavours. And they're not doing it alone. AB World Foods is part of Associated British Foods, a £19.5bn international group operating across 56 countries. That means you get the pace and energy of a brand-led food business, backed by the scale, investment and long-term stability of one of the world's leading consumer goods groups.

The portfolio speaks for itself:

  • Patak's – the UK's No.1 Indian food brand.
  • Blue Dragon – the UK's No.1 Pan-Asian brand with 13 Great Taste Awards.
  • Tabasco, Levi Roots, Al'Fez and Capsicana – bringing flavours from around the world to British kitchens every day.

The ambition does not stop in the UK. AB World Foods has exciting growth plans across Europe, the US, Australia and Canada, making this a brilliant time to join the business. A business that’s genuinely Brand Proud and Consumer Driven, committed to doing right by its people and the planet, and ambitious about where it goes next.

This is the part we're very excited about: Category Excellence. Sales Academy. Winning Management Skills. They aren't there to tick a box. They're designed to help people build capability, confidence and long-term careers. You'll work with your manager to create a development plan focused on where you want to go next, not simply where you've been. It's a culture built around continuous learning, honest feedback and giving people the opportunity to step up when they're ready.

If you're the kind of person who enjoys being stretched, learning from others and finding better ways to do things, you'll be in good company. You don't need 'Category Manager' on your CV yet. Read this part twice if you're already talking yourself out of applying. Maybe you're in Sales and you're fascinated by the story behind the numbers. Maybe you're a Buyer who's seen first-hand how category decisions get made. Maybe you're in Revenue Growth Management and ready to broaden your commercial experience. Or maybe you're already working in Category and looking for a role where you can take on more ownership, work with leading brands and continue developing your career.

We're not counting years against a checklist. We're looking for people who are curious, commercially minded, honest about what they don’t know yet and hungry to close that gap fast. We value experience. We don’t worship it. Where you’re heading matters more than exactly where you’ve been.

What great looks like in this role:

  • You find the human story hidden within the data and tell it in a way people remember.
  • You build powerful relationships that outlast any single deal.
  • You put the consumer at the heart of your thinking.
  • You’re nimble, keeping your head when things are ambiguous and fast-moving.
  • You bring energy and a point of view, not just competence.

If that sounds like you on a good day, you're probably closer than you think.

Ways of working: This role can be based in either Maidenhead or Leigh. Hybrid working with 3 days a week in the office.

How can we make the recruitment process more accessible for you? We’re always open to adjustments and welcome feedback on how we can improve the experience. Feedback matters. We aim to respond to all applications as quickly as possible because clarity, communication and respect should be a given.

Category Manager (Grocery) in Maidenhead employer: AB World Foods Ltd

At AB World Foods, we pride ourselves on being an excellent employer, offering a dynamic work culture that fosters creativity and collaboration. As a Brand Manager for Blue Dragon, you'll enjoy the freedom to innovate within a supportive environment, backed by the resources of a global FMCG leader. With competitive benefits, including a generous salary, private healthcare, and a flexible working model, we are committed to your professional growth and well-being in the vibrant Swedish market.

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Contact Details:

AB World Foods Ltd Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Category Manager (Grocery) in Maidenhead

Show Your Creative Side

In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for AB World Foods Ltd and show them what you can bring to the table.

Engage in Marketing Communities

Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like AB World Foods Ltd are looking for.

Leverage Social Media

Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with AB World Foods Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.

Attend Industry Events

Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at AB World Foods Ltd. Bring your business cards and be prepared to chat about how you can contribute!

We think you need these skills to ace Category Manager (Grocery) in Maidenhead

Category Management
Data Analysis
Relationship Building
Consumer Insight
Commercial Acumen
Project Ownership
Communication Skills

Some tips for your application 🫡

Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit AB World Foods Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.

Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.

Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!

Demonstrate Your Understanding of AB World Foods Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about AB World Foods Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!

How to prepare for a job interview at AB World Foods Ltd

Showcase Your Creative Campaigns

Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at AB World Foods Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.

Know Your Digital Tools Inside Out

If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.

Be Ready for Scenario-Based Questions

At AB World Foods Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.

Demonstrate Your Passion for Marketing

As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.