At a Glance
- Tasks: Lead the Blue Dragon brand in new markets, shaping strategy and launching products.
- Company: Join AB World Foods, a dynamic company behind beloved global food brands.
- Benefits: Competitive salary, bonus, private healthcare, generous holiday, and flexible working.
- Other info: Collaborative team environment with opportunities for personal and professional growth.
- Why this job: Be part of an exciting journey, building a brand from the ground up.
- Qualifications: Experience in brand management and a passion for consumer-driven marketing.
The predicted salary is between 45000 - 55000 £ per year.
Marvel FMCG are exclusively partnered with AB World Foods on their search for a Brand Manager to lead Blue Dragon’s “New Spaces” in the Korean and Condiments portfolios across Europe, with your feet firmly planted in the Swedish market.
You’ll build it, not babysit it. This isn’t a role where you inherit a finished plan and keep the lights on. New Spaces is exactly that. Space. Korean and Condiments across Europe, with Sweden as your launchpad into the Nordics and beyond. You’ll shape the strategy and see it through, working hand in hand with their long-standing distributor partner to make it actually land on shelf.
You’ll sit in a small, tight European brand team, so there’s nowhere to hide and plenty of room to move. From new products to distributor engagement, you’ll get to flex every brand-building muscle you’ve got. Start-up freedom. Global FMCG backing. Not many roles give you both. This one does.
The brand behind you: Blue Dragon has been about exploration since 1977. Japanese ramen, stir fry, Thai green curry and a whole world of Asian flavour made effortless for people at home. And it’s not a quiet brand: The UK’s No.1 Pan-Asian brand, with 13 Great Taste Awards to its name. Double-digit growth, with 32% of UK households already buying one of its products. Energetic, adventurous, and reassuringly reliable — the brand that makes vibrant Pan-Asian food culture easy to explore and create at home.
Now here’s the fun part. New Spaces takes all that trust and points it at a fresh territory in markets where the brand is still writing its first chapter. You’re not maintaining a legacy. You’re helping start one.
Who you’d actually be joining: AB World Foods is the business behind some of the UK’s most-loved world food brands — Patak’s, Blue Dragon, Tabasco, Levi Roots, Al’Fez and Capsicana. A business that’s genuinely Brand Proud and Consumer Driven, on a mission to inspire people to explore the incredible flavours of the world. And they’re not doing it alone. AB World Foods is part of Associated British Foods, an international group with the scale, investment and long-term stability to back ambitious plans across Europe, the Nordics, US, Australia and Canada. So you get the pace and energy of a brand-led food business, with real backing behind you.
What great looks like here: You build brands properly — penetration, the full mix, the lot and you know how to bring one to life. You’re commercially effective. You know your way around a P&L, spot the opportunity and make the numbers work hard. You put the consumer first, but you balance it with what’s right for the retailer and the business too. You lead through others. With a distributor model, that’s how the work gets done. You collaborate with style. internal teams, external partners and you bring people with you. You thrive on ownership and keep raising the bar, especially when the space is ambiguous and undefined.
If that sounds like you on a good day, you’re probably closer than you think.
The good bit: We believe in telling you the numbers up front, because that’s how it should be.
- Salary from £45,000 - £55,000pa
- Up to 10% discretionary bonus
- £4,000 travel allowance per year
- Private healthcare with Bupa (individual cover paid, option to add family)
- Contributory pension with generous life assurance and ill-health cover
- Enhanced maternity, paternity and sick pay
- 25 days holiday + 8 bank holidays, plus a scheme to buy up to 2 more days
- A 50/50 healthcare cash plan for dental, optician, physio and counselling
- Cycle to Work, on-site parking, and a shuttle bus from the station
- Built on a trust-based culture that values what you deliver, with a modern, flexible and inclusive approach to how you work.
- 3 days a week in Maidenhead, 2 days from home.
How this actually works: Here’s the process, so you can see what’s coming:
- Stage 1 — A conversation with Sabina Lees, Senior Brand Manager leading Blue Dragon Europe. This is about your experience, your skills and just as importantly, what you want to know about the business. Let your personality show. You’ll also complete an OPQ before Stage 2.
- Stage 2 — You’ll meet Katherine Jeffery (Brand Controller, Europe), Sabina again and a member of the HR team. We’ll dig into your marketing and behavioural strengths and you’ll get a case study to prepare in advance so you can get a real feel for the work.
They want to get to know you. You should get to know them.
How can we make the recruitment process more accessible for you? We’re always open to adjustments and genuinely welcome feedback on how we can improve the experience. Clarity, communication and respect should be a given, so we aim to respond to every application as quickly as we can.
Brand Manager (Europe) in Maidenhead employer: AB World Foods Ltd
At AB World Foods, we pride ourselves on being an excellent employer, offering a dynamic work culture that fosters creativity and collaboration. As a Brand Manager for Blue Dragon, you'll enjoy the freedom to innovate within a supportive environment, backed by the resources of a global FMCG leader. With competitive benefits, including a generous salary, private healthcare, and a flexible working model, we are committed to your professional growth and well-being in the vibrant Swedish market.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager (Europe) in Maidenhead
✨Show Your Creative Side
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We think you need these skills to ace Brand Manager (Europe) in Maidenhead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit AB World Foods Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of AB World Foods Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about AB World Foods Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at AB World Foods Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at AB World Foods Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
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At AB World Foods Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
