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- Tasks: Lead global Product Marketing strategy and collaborate with diverse teams to drive product success.
- Company: Join AB Tasty, a leader in digital experimentation and experience optimisation.
- Benefits: Enjoy flexible remote work, meal vouchers, health insurance, and career development opportunities.
- Other info: Work in a dynamic culture with exposure to executive leadership and strategic decisions.
- Why this job: Make a real impact on global positioning and revenue growth in an international environment.
- Qualifications: 8+ years in Product Marketing, strong leadership, and analytical skills required.
The predicted salary is between 80000 - 100000 £ per year.
AB Tasty recently joined forces with VWO to create one of the most comprehensive and innovative digital experimentation and experience optimization platforms in the market. We partner with over 1000 global brands across Europe, North America, and APAC, delivering AI‑powered experience solutions that help brands grow through meaningful user experiences.
Team: Product Marketing – Global (Paris HQ + international collaboration). The PMM Director will lead the Product Marketing function (3 PMMs) and collaborate closely with Product, Sales & Pre‑sales, Customer Success, Marketing (Brand, Content, Demand Gen), Partnerships, and Executive leadership.
Role Overview: Define and drive the global Product Marketing strategy, ensuring products are clearly positioned, differentiated, and adopted across markets while acting as a strategic bridge between Product, Sales, and Marketing.
Tech Stack & Tools: Salesforce, Mixpanel, Gong, Canva, Figma, LinkedIn, Monday/Asana, Pardot, Google Wordpress, Analytics/Matomo. International focus: occasional travel may be required for internal offsites, GTM workshops, or key client events.
Responsibilities:
- Define and execute the global Product Marketing strategy aligned with business priorities.
- Own product positioning, messaging, and value propositions across the full portfolio (including AI‑driven capabilities).
- Contribute to go‑to‑market strategies for new features, releases, and strategic initiatives.
- Support revenue enablement; equip Sales and CSM teams with compelling narratives, battlecards, pitch decks, and competitive insights.
- Strengthen competitive positioning by partnering with Global Marketing to align positioning, go‑to‑market narratives, and demand generation strategy.
- Support product adoption and customer value realization by collaborating with Product and Customer teams.
- Structure and scale internal processes to align Product, Marketing, and Revenue teams.
- Leverage data and market insights to inform strategic decisions and identify growth opportunities (upsell, cross‑sell, retention).
- Lead and develop the Product Marketing team (including mentoring junior PMMs).
Qualifications:
- 8+ years of experience in Product Marketing, preferably in B2B SaaS.
- Strong expertise in positioning complex, technical, AI‑driven products with clear, compelling business value.
- Proven experience leading go‑to‑market strategies in international environments.
- Strong understanding of Sales enablement and revenue impact.
- Experience working closely with Product and Revenue teams.
- Analytical mindset; able to leverage data for strategic decisions.
- Leadership experience managing and growing PMM teams in a lean environment.
- Excellent communication and storytelling skills in English (French a plus).
Benefits & Culture:
- Make a real impact: lead product success, revenue growth, and global positioning.
- Ownership & Autonomy: defined and scalable PMM function.
- International culture: collaborate with teams across Europe, North America, and APAC.
- Career development: exposure to executive leadership and strategic decisions.
- Flexible work: up to 2 days of remote work per week.
- Perks: centrally located office, meal vouchers (Swile), health insurance (Alan), mobility and Gymlib passes, additional days off, remote work expense support.
Interview Process:
- Step 1: Discovery interview with Fayçal.
- Step 2: Hiring Manager interview with Alix.
- Step 3: Case study presentation with Angélique.
- Step 4: Final meeting with Sparsh.
Details:
- Contract: Permanent full‑time.
- Location: Paris, London, New York (remote up to 2 days per week).
Product Marketing Director - M/F/D employer: AB Tasty
Contact Detail:
AB Tasty Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Director - M/F/D
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Prepare for those interviews! Research the company and its products inside out. Show them you’re not just another candidate, but someone who truly gets their mission.
✨Tip Number 3
Practice your storytelling skills. Be ready to share your experiences in a way that highlights your achievements and how they relate to the role. We want to see your passion!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step.
We think you need these skills to ace Product Marketing Director - M/F/D
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Product Marketing Director role. Highlight your experience in B2B SaaS and any leadership roles you've had. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this position. Share specific examples of your past successes in product marketing and how they relate to the responsibilities outlined in the job description.
Showcase Your Analytical Skills: Since we value data-driven decision-making, include examples of how you've used analytics to inform your strategies. This will help us see your analytical mindset in action!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at AB Tasty
✨Know Your Product Inside Out
As a Product Marketing Director, you need to demonstrate a deep understanding of the products you'll be marketing. Research AB Tasty and VWO's offerings, especially their AI-driven capabilities. Be ready to discuss how these products can solve customer pain points and drive value.
✨Showcase Your Strategic Thinking
Prepare to discuss your approach to defining and executing global product marketing strategies. Think about past experiences where you've successfully positioned complex products in international markets. Use specific examples to illustrate your strategic mindset and how it aligns with the company's goals.
✨Highlight Your Leadership Skills
Since this role involves leading a team of PMMs, be prepared to talk about your leadership style and experiences. Share examples of how you've mentored junior team members and structured teams for success. This will show that you can not only lead but also inspire and develop talent.
✨Prepare for Case Study Presentation
The interview process includes a case study presentation, so practice presenting your ideas clearly and confidently. Focus on how you would approach go-to-market strategies or product positioning. Use data and market insights to back up your recommendations, as this will demonstrate your analytical mindset.