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- Tasks: Lead global Product Marketing strategy and drive product success across markets.
- Company: Join AB Tasty, a leader in AI-powered digital optimisation solutions.
- Benefits: Enjoy flexible work, health insurance, meal vouchers, and additional days off.
- Other info: Collaborate internationally with a diverse team and enjoy career development opportunities.
- Why this job: Make a real impact on product success and revenue growth in a dynamic environment.
- Qualifications: 8+ years in Product Marketing, strong leadership, and analytical skills required.
The predicted salary is between 80000 - 100000 £ per year.
Ready to shape the future of digital optimization as part of a global leader in AI-powered experience solutions? AB Tasty recently joined forces with VWO to create one of the most comprehensive and innovative digital experimentation and experience optimization platforms in the market. Together, we empower brands to deliver smarter, faster, and more impactful digital experiences across the entire customer journey.
Since 2009, AB Tasty has partnered with 1000+ global brands including Kering, McDonald’s, Ulta Beauty, L’Oréal, Disneyland Paris, and LVMH. With a strong international presence across Europe, North America, and APAC, and a global team of 400+ talents across the AB Tasty and VWO ecosystem, we are building the future of digital optimization—powered by AI, experimentation, personalization, and data.
Our mission is simple: help brands grow by creating meaningful user experiences that drive business performance. Joining us means stepping into a dynamic, international environment where innovation, ownership, and impact are not buzzwords—but daily realities.
Our culture is driven by strong values:
- We bring client satisfaction
- We are impactful
- We go above and beyond
- We live one team, one dream
We’re committed to creating a workplace where everyone feels empowered to share ideas, take risks, and make an impact. We also know that a happy team is a productive team, that’s why at AB Tasty, we’re not just about delivering top-notch digital experiences - we’re committed to nurturing our team and their professional journeys.
Team Name & Location: Product Marketing – Global (Paris HQ + international collaboration). Team Composition: The PMM Director will lead the Product Marketing function (3 PMMs for now) and collaborate closely with:
- Product (PMs, CPO)
- Sales & Pre-sales
- Customer Success
- Marketing (Brand, Content, Demand Gen)
- Partnerships
- Executive leadership
Role Overview: As PMM Director, you will define and drive the global Product Marketing strategy, ensuring our products are clearly positioned, differentiated, and successfully adopted across markets—while acting as the strategic bridge between Product, Sales, and Marketing.
Tech Stack & Tools: Salesforce, Mixpanel, Gong, Canva, Figma, LinkedIn, Monday/Asana, Pardot, Google Wordpress, Analytics/Matomo.
This is a highly strategic and cross-functional role with international exposure. Occasional travel may be required for internal offsites, GTM workshops, or key client events.
YOUR MISSION: As PMM Director, you will own and elevate the Product Marketing function to support the company’s next phase of growth. You will:
- Define and execute the global Product Marketing strategy aligned with business priorities.
- Own product positioning, messaging, and value propositions across the full portfolio (including AI-driven capabilities).
- Contribute to go-to-market strategies for new features, releases, and strategic initiatives.
- Support Revenue enablement: equip Sales and CSM teams with compelling narratives, battlecards, pitch decks, and competitive insights.
- Strengthen our competitive positioning in a rapidly evolving experimentation and personalization market by partnering with Global Marketing to align positioning, go-to-market narratives, and demand generation strategy.
- Support product adoption and customer value realization by collaborating closely with Product and Customer teams.
- Structure and scale internal processes to ensure alignment between Product, Marketing, and Revenue teams.
- Leverage data and market insights to inform strategic decisions and identify growth opportunities (upsell, cross-sell, retention).
- Lead and develop the Product Marketing team (including mentoring junior PMMs).
WHAT YOU'LL BRING: 8+ years of experience in Product Marketing, preferably in B2B SaaS. Strong expertise in positioning complex, technical, and AI-driven products, with the ability to translate advanced capabilities into clear, compelling business value. Proven experience leading go-to-market strategies in international environments. Strong understanding of Sales enablement and revenue impact. Ability to translate product capabilities into compelling, business-oriented messaging. Experience working in close collaboration with Product and Revenue teams. Analytical mindset with the ability to leverage data for strategic decisions. Leadership experience managing and growing PMM teams, with the ability to balance strategic direction and hands-on execution in a lean environment. Excellent communication and storytelling skills in English (French is a plus). You thrive in fast-moving environments, enjoy building structure where needed, and are comfortable navigating ambiguity while keeping teams aligned.
If you don’t meet 100% of these qualifications, tell us why you’d still be a great fit for this role in your application!
WHY YOU'LL LOVE IT HERE: Make a Real Impact: This is a key leadership role directly influencing product success, revenue growth, and global positioning. Ownership & Autonomy: We trust our leaders. You’ll have the space to define, structure, and scale the PMM function. International Culture: Collaborate with global teams across Europe, North America, and APAC. Career Development: Be part of an ambitious growth phase with strong exposure to executive leadership and strategic decisions. Flexible Work: Enjoy a balanced schedule with up to 2 days of remote work per week. Perks: Centrally located office, meal vouchers (Swile), health insurance (Alan), mobility and Gymlib passes, additional days off, and remote work expense support.
INTERVIEW PROCESS: Step 1: Discovery interview with Fayçal. Step 2: Hiring Manager interview with Alix. Step 3: Case study presentation with a team member. => Angélique. Step 4: Final meeting with Sparsh.
DETAILS: Contract: Permanent full-time. Location: Paris, London, New York. Remote: up to 2 days/week.
Product Marketing Director - M/F/D in London employer: AB Tasty
Contact Detail:
AB Tasty Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Director - M/F/D in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Prepare for those interviews! Research the company, understand their products, and think about how you can add value. Show them you're not just another candidate.
✨Tip Number 3
Practice your storytelling skills. Be ready to share your experiences in a way that highlights your achievements and aligns with the role. Make it memorable!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive.
We think you need these skills to ace Product Marketing Director - M/F/D in London
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see why you're excited about joining our team and how you can contribute to shaping the future of digital optimisation.
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your relevant experience in product marketing. We love seeing how your skills align with our mission and values, so don’t hold back on showcasing your achievements!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your messaging is easy to understand and directly addresses how you can add value to our team.
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at AB Tasty
✨Know Your Product Inside Out
As a Product Marketing Director, you’ll need to demonstrate a deep understanding of the products you'll be marketing. Research AB Tasty's offerings, especially their AI-driven capabilities, and think about how they can create value for clients. Be ready to discuss specific features and how they differentiate from competitors.
✨Showcase Your Strategic Mindset
Prepare to discuss your experience in defining and executing go-to-market strategies. Think of examples where you've successfully positioned complex products in international markets. Highlight your analytical skills and how you've used data to inform strategic decisions in previous roles.
✨Emphasise Collaboration Skills
This role requires close collaboration with various teams. Be prepared to share examples of how you've worked effectively with Product, Sales, and Marketing teams in the past. Discuss how you’ve facilitated alignment and communication between these groups to drive product success.
✨Craft Compelling Narratives
Your ability to translate technical product features into compelling business value is crucial. Prepare a few key messages or narratives that you would use to pitch AB Tasty’s products. Practice storytelling techniques that resonate with different audiences, showcasing your communication skills.