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- Tasks: Lead global Product Marketing strategy and collaborate with diverse teams.
- Company: Join a dynamic company at the forefront of digital experience optimisation.
- Benefits: Enjoy flexible work, meal vouchers, health insurance, and career development opportunities.
- Other info: Work in a vibrant culture with exposure to executive leadership.
- Why this job: Make a real impact on product success and revenue growth in an international setting.
- Qualifications: 8+ years in Product Marketing, strong leadership, and analytical skills required.
The predicted salary is between 80000 - 100000 £ per year.
Product Marketing - Global (Paris HQ + international collaboration). The PMM Director will lead the Product Marketing function (3 PMMs) and collaborate closely with Product, Sales & Pre‑sales, Customer Success, Marketing (Brand, Content, Demand Gen), Partnerships, and Executive leadership.
Role Overview: Define and drive the global Product Marketing strategy, ensuring products are clearly positioned, differentiated, and adopted across markets while acting as a strategic bridge between Product, Sales, and Marketing.
Tech Stack & Tools: Salesforce, Mixpanel, Gong, Canva, Figma, LinkedIn, Monday/Asana, Pardot, Google Wordpress, Analytics/Matomo.
International focus: occasional travel may be required for internal offsites, GTM workshops, or key client events.
AB Tasty recently joined forces with VWO to create one of the most comprehensive and innovative digital experimentation and experience optimization platforms in the market. We partner with over 1000 global brands across Europe, North America, and APAC, delivering AI‑powered experience solutions that help brands grow through meaningful user experiences.
Responsibilities:
- Define and execute the global Product Marketing strategy aligned with business priorities.
- Own product positioning, messaging, and value propositions across the full portfolio (including AI‑driven capabilities).
- Contribute to go‑to‑market strategies for new features, releases, and strategic initiatives.
- Support revenue enablement; equip Sales and CSM teams with compelling narratives, battlecards, pitch decks, and competitive insights.
- Strengthen competitive positioning by partnering with Global Marketing to align positioning, go‑to‑market narratives, and demand generation strategy.
- Support product adoption and customer value realization by collaborating with Product and Customer teams.
- Structure and scale internal processes to align Product, Marketing, and Revenue teams.
- Leverage data and market insights to inform strategic decisions and identify growth opportunities (upsell, cross‑sell, retention).
- Lead and develop the Product Marketing team (including mentoring junior PMMs).
Qualifications:
- 8+ years of experience in Product Marketing, preferably in B2B SaaS.
- Strong expertise in positioning complex, technical, AI‑driven products with clear, compelling business value.
- Proven experience leading go‑to‑market strategies in international environments.
- Strong understanding of Sales enablement and revenue impact.
- Experience working closely with Product and Revenue teams.
- Analytical mindset; able to leverage data for strategic decisions.
- Leadership experience managing and growing PMM teams in a lean environment.
- Excellent communication and storytelling skills in English (French a plus).
Benefits:
- Make a real impact: lead product success, revenue growth, and global positioning.
- Ownership & Autonomy: defined and scalable PMM function.
- International culture: collaborate with teams across Europe, North America, and APAC.
- Career development: exposure to executive leadership and strategic decisions.
- Flexible work: up to 2 days of remote work per week.
- Perks: centrally located office, meal vouchers (Swile), health insurance (Alan), mobility and Gymlib passes, additional days off, remote work expense support.
Product Marketing Director - M/F/D in City of Westminster employer: AB Tasty
Contact Detail:
AB Tasty Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Director - M/F/D in City of Westminster
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, webinars, or even local meetups. The more you engage with others, the better your chances of landing that dream role.
✨Show Off Your Skills
Don’t just talk about your experience; showcase it! Create a portfolio or a personal website where you can display your projects and achievements. This gives potential employers a taste of what you can bring to the table.
✨Ace the Interview
Prepare for interviews by researching the company and practising common questions. Be ready to discuss how your skills align with their needs, especially in product marketing. Confidence is key!
✨Apply Through Our Website
Make sure to apply directly through our website for the best chance at getting noticed. We love seeing candidates who take the initiative to connect with us directly!
We think you need these skills to ace Product Marketing Director - M/F/D in City of Westminster
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Product Marketing Director role. Highlight your expertise in B2B SaaS and any leadership experience you have, as we want to see how you can drive our global strategy.
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you're the perfect fit for this role. Share your passion for product marketing and how your previous experiences have prepared you to lead our PMM team. Be authentic and let your personality shine through!
Showcase Your Analytical Skills: Since we value data-driven decision-making, include examples of how you've used analytics to inform your strategies in past roles. This will demonstrate your analytical mindset and ability to leverage insights for growth opportunities.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at AB Tasty
✨Know Your Product Inside Out
Before the interview, dive deep into the products you'll be marketing. Understand their features, benefits, and how they stand out in the market. This will help you articulate clear positioning and value propositions during your discussion.
✨Showcase Your Strategic Thinking
Be prepared to discuss your approach to defining and executing a global Product Marketing strategy. Think about examples from your past experience where you've successfully aligned product positioning with business priorities, and be ready to share those insights.
✨Familiarise Yourself with the Tech Stack
Get comfortable with the tools mentioned in the job description, like Salesforce, Mixpanel, and Figma. Being able to speak knowledgeably about these platforms will demonstrate your readiness to hit the ground running and collaborate effectively with various teams.
✨Prepare for Collaborative Scenarios
Since this role involves working closely with multiple departments, think of examples where you've successfully collaborated with Sales, Product, or Customer Success teams. Highlight your communication skills and how you’ve used storytelling to drive product adoption and customer value.