At a Glance
- Tasks: Lead marketing for two dynamic brands, driving growth through innovative strategies and creative campaigns.
- Company: Fast-growing sports nutrition company based in Brighton with a vibrant culture.
- Benefits: Hybrid work model, competitive salary, and opportunities for international travel.
- Other info: Exciting opportunity to shape brand strategy in a fast-paced environment.
- Why this job: Join a passionate team and make a real impact in the sports nutrition industry.
- Qualifications: Proven marketing leadership experience and a passion for sports and nutrition.
The predicted salary is between 48000 - 72000 £ per year.
AB Sports Nutrition is a fast-growing sports nutrition business based in Brighton, encompassing two leading brands, HIGH5 and Reflex Nutrition. HIGH5 helps regular endurance exercisers fuel that High5 feeling with energy and hydration products developed with elite athletes for everyone from cyclists to runners, football players to triathletes. Reflex Nutrition has been a trusted name in premium sports supplements since 1996, developing innovative sports nutrition products targeted towards 35+ men. Reflex is on an exciting pivot journey into a new wellness space, and this individual will be crucial in executing this plan.
Location: The position is hybrid, based in Woodingdean, Brighton, with the flexibility to work from home 3 days per week. There may be occasional international travel.
Job Summary: Leading the Marketing function for our two brands; Reflex and HIGH5. This role heads up the Brand Management function alongside the in-house content team. Your overriding objective is to drive brand growth through building mental availability, optimising our portfolio through innovation and renovation, and working seamlessly with the Sales team to drive physical availability in store, online, and internationally.
Key Responsibilities:
- Oversee the evolution of the global 3-year brand plans with a particular focus on outstanding execution of the in-year brand plan, in conjunction with the Brand & Portfolio Managers.
- Lead Brand and Content teams to ensure we understand the consumer better than our competitors and utilise this knowledge to develop fast-following innovation alongside high-impact campaigns to our target audience.
- Lead the development of the 3-year innovation plans across both brands in conjunction with the Brand & Portfolio Managers.
- Lead the optimisation of the portfolio globally ensuring we minimise complexity.
- Lead the execution of the comms platforms with the in-house content team.
- Develop and oversee creative campaigns from insight to proposition to brief to ideas to execution via the in-house content team.
- Gatekeeper of the creative direction and all consumer-facing comms, ensuring everything delivers on the brief, is on brand, and ladders up to the comms platform.
- Oversee the content calendars across all channels delivered by the content team.
- Stay plugged in to the world we’re in: Talking to consumers, staying close to what competitors and the category are doing, and staying up to date with marketing news and best practices.
- Manage marketing budget ensuring we’re spending as effectively as possible across all channels.
- Own the media strategy for both the ‘long’ and the ‘short’, working with our partners to execute the ‘long’ brand-building ads and collaborating with the Head of D2C to deliver the ‘short’ D2C driving ads.
- Measure and optimise mental availability, tracking performance and reacting accordingly.
Candidate Profile:
- Content Champion: Understands the evolving world of content and how to win here.
- Strategically Sensitive: Aligns all activity to marketing objectives and business growth.
- Commercially Savvy: Confident in the commercial P&L and performance metrics from NSV to ROAS.
- Curious & Plugged In: Constantly seeks insight from consumers, category, and industry.
- Collaborative: Works seamlessly across teams to deliver best-in-class commercial brand plans.
- Planner & Executor: Balances forward planning with agile execution.
- Passionate: Lives and breathes sport, fitness, and nutrition.
Seniority level: Executive
Employment type: Full-time
Job function: Marketing and Sales
Head of Marketing in Brighton employer: AB Sports Nutrition
AB Sports Nutrition is an exceptional employer, offering a dynamic work environment in Brighton that fosters creativity and innovation. With a hybrid working model, employees enjoy the flexibility of remote work while being part of a passionate team dedicated to enhancing sports nutrition for all. The company prioritises employee growth through leadership opportunities and encourages collaboration across teams, making it an ideal place for those looking to make a meaningful impact in the wellness industry.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing in Brighton
✨Tip Number 1
Network like a pro! Get out there and connect with people in the sports nutrition industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your passion for fitness and nutrition! When you get the chance to chat with hiring managers or during interviews, share your personal experiences with the brands and how they resonate with you. This will help you stand out as someone who truly understands the market.
✨Tip Number 3
Prepare for those interviews by researching AB Sports Nutrition and its brands inside out. Know their products, recent campaigns, and what sets them apart from competitors. This will show that you’re not just another candidate but someone genuinely interested in contributing to their success.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the team and ready to dive into the exciting world of sports nutrition with us!
We think you need these skills to ace Head of Marketing in Brighton
Some tips for your application 🫡
Show Your Passion:Let your love for sports, fitness, and nutrition shine through in your application. We want to see how your personal interests align with our brands, HIGH5 and Reflex Nutrition.
Tailor Your CV:Make sure your CV highlights relevant experience in marketing, especially in brand management and consumer insights. We’re looking for someone who can drive growth, so showcase your achievements in a way that speaks to that.
Craft a Compelling Cover Letter:Your cover letter is your chance to tell us why you’re the perfect fit for this role. Be specific about how your skills and experiences will help us execute our exciting plans for both brands.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows us you’re serious about joining our team!
How to prepare for a job interview at AB Sports Nutrition
✨Know Your Brands Inside Out
Before the interview, dive deep into AB Sports Nutrition's brands, HIGH5 and Reflex Nutrition. Understand their product lines, target audiences, and recent marketing campaigns. This knowledge will help you demonstrate your passion for the brands and show how you can contribute to their growth.
✨Showcase Your Creative Thinking
Prepare examples of past marketing campaigns you've led or contributed to, especially those that involved innovative strategies. Be ready to discuss how you approached consumer insights and how you translated them into successful marketing initiatives. This will highlight your creative and commercial thinking skills.
✨Demonstrate Leadership Experience
As a Head of Marketing, you'll need to lead teams effectively. Share specific instances where you've coached or developed team members, managed cross-functional projects, or collaborated with external partners. This will showcase your leadership style and ability to drive results through others.
✨Stay Current with Industry Trends
Familiarise yourself with the latest trends in sports nutrition and digital marketing. Be prepared to discuss how these trends could impact AB Sports Nutrition and how you would leverage them in your marketing strategy. This shows your curiosity and commitment to staying plugged into the industry.
