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- Tasks: Lead the vision and strategy for the PerfectDraft App, enhancing user experience across iOS and Android.
- Company: Join AB InBev's innovative team, shaping the future of at-home beer experiences.
- Benefits: Enjoy competitive pay, health perks, and generous holiday leave.
- Why this job: Make a real impact on a product that connects beer lovers with their favourite brews.
- Qualifications: 6+ years in product management, with a focus on mobile apps and consumer-facing products.
- Other info: Collaborative culture with strong career growth opportunities in a global brand.
The predicted salary is between 36000 - 60000 £ per year.
The Senior Product Manager for the PerfectDraft App will lead the vision, strategy, and execution of our mobile experience across iOS and Android. You’ll own the product roadmap and play a pivotal role in shaping a digital platform that connects our customers with their favourite beers, enhances their at-home experience, and drives the growth of the PerfectDraft brand.
About PerfectDraft: PerfectDraft is AB InBev’s premium at-home beer experience — a connected ecosystem combining hardware, digital services, and an ever-growing range of top-quality beers on tap. We’re on a mission to bring the bar experience home for beer lovers worldwide. The PerfectDraft App sits at the heart of this ecosystem — empowering users to discover new beers and manage their kegs and machine.
Duties & Responsibilities:
- Product Strategy & Vision: Define and evolve the strategic roadmap for the PerfectDraft App, aligned to business and brand ambitions. Translate customer insights, market trends, and performance data into innovative, high-impact product opportunities. Champion the app as the central hub for PerfectDraft’s digital ecosystem, integrating eCommerce, personalisation, and connected device experiences. Balance consumer needs, commercial outcomes, and technical feasibility to deliver measurable business impact.
- Varied & Exciting Scope of Features: Enable customers to buy, manage, and return their favourite kegs seamlessly through the app. Drive the app as a key commercial and marketing channel, using data and behavioural insights to deliver tailored recommendations, offers, and content that fuel retention and revenue growth. Deepen engagement through smart integration with the PerfectDraft machine, allowing users to manage their machine and IoT capabilities — such as cooling modes and machine insights — to unlock the ultimate home beer experience.
- Execution & Delivery: Partner with engineering and design teams to deliver high-quality, scalable app experiences. Lead end-to-end product development from discovery and prioritisation to launch and iteration. Ensure seamless integration between app experiences, hardware, and eCommerce systems.
- Growth & Engagement: Develop and optimise strategies to increase active usage, retention, and repeat purchases. Partner with CRM, Marketing, and Brand teams to enhance acquisition, engagement, and loyalty. Use experimentation, analytics, and insights to refine key user journeys.
- Leadership & Collaboration: Mentor junior PMs and foster a culture of ownership, experimentation, and customer obsession. Align stakeholders across Product, Engineering, Design, Data, and Commercial teams. Represent the PerfectDraft App roadmap in leadership forums and business reviews.
Who We’re Looking For: We’re looking for a commercially savvy product leader who combines deep consumer empathy with a strong technical understanding. You’ll be equally comfortable shaping product strategy from data and user insights as you are discussing architecture, APIs, and trade-offs with engineers. Above all, you’ll ensure that the app becomes central to everything we do at PerfectDraft — the hub through which our users engage, purchase, and enjoy the brand.
Required:
- 6+ years of product management experience, with at least 3 years leading mobile app products.
- Proven success launching and scaling consumer-facing digital products.
- Strong analytical, commercial, and problem-solving skills.
- Excellent communication and stakeholder management capabilities.
- Demonstrated ability to blend commercial acumen, user empathy, and technical fluency.
Preferred:
- Experience in eCommerce, connected devices (IoT), or lifestyle subscription products.
- Background in personalisation, loyalty, or customer lifecycle management.
- Passion for crafting premium consumer experiences that bridge physical and digital worlds.
What We Offer:
- A unique opportunity to shape one of AB InBev’s most exciting consumer digital products.
- Autonomy across diverse, high-impact product areas — from commerce to connected technology.
- A collaborative, entrepreneurial environment backed by a global brand powerhouse.
- Competitive compensation, bonus, and benefits package.
- Strong career growth opportunities across AB InBev’s global digital ecosystem.
Benefits & Perks:
- Benefits for you and your family to help your physical and mental health.
- Competitive parental leave and pension double contributions.
- 25 days holidays per year + bank holidays.
- Employee benefits to help your physical and mental health and overall well-being.
- 2 volunteer days a year to support your local community.
- 4 employee networks to support diversity and inclusion.
- Global Bonus.
- Private Medical Care.
- 26 weeks paid leave for primary caregiver.
Senior Product Manager employer: Ab Inbev
Contact Detail:
Ab Inbev Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current employees at PerfectDraft. A friendly chat can sometimes lead to opportunities that aren’t even advertised.
✨Tip Number 2
Show off your passion for product management! When you get the chance to speak with hiring managers or during interviews, share your insights on the latest trends in mobile apps and how they can enhance user experiences. It’ll show you’re not just looking for a job, but you genuinely care about the field.
✨Tip Number 3
Prepare for those tricky interview questions! Think about how you would approach defining a product roadmap or integrating eCommerce features into an app. Practising your responses will help you feel more confident and ready to impress.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the PerfectDraft team!
We think you need these skills to ace Senior Product Manager
Some tips for your application 🫡
Show Your Passion for Product Management: When writing your application, let your enthusiasm for product management shine through! Share specific examples of how you've shaped product strategies and driven successful launches, especially in mobile apps. We want to see that you’re not just a fit on paper but genuinely excited about the role.
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience with eCommerce, connected devices, or any relevant projects. We love seeing how your background aligns with our mission at PerfectDraft, so don’t hold back on showcasing your unique skills!
Be Data-Driven: Since we value analytical skills, include metrics and data points in your application to demonstrate your impact in previous roles. Whether it’s user growth, retention rates, or revenue increases, we want to see how you’ve used data to drive decisions and outcomes.
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it reaches the right people. Plus, it shows you’re serious about joining the PerfectDraft team!
How to prepare for a job interview at Ab Inbev
✨Know Your Product Inside Out
Before the interview, dive deep into the PerfectDraft App and understand its features, user experience, and how it fits into the larger ecosystem. Be ready to discuss how you would enhance the app's functionality and user engagement based on your insights.
✨Showcase Your Analytical Skills
Prepare to share examples of how you've used data to drive product decisions in the past. Highlight specific metrics or KPIs you've improved and how those changes impacted the overall business. This will demonstrate your ability to blend commercial acumen with user empathy.
✨Emphasise Collaboration
Since this role involves working closely with engineering, design, and marketing teams, be ready to discuss your experience in cross-functional collaboration. Share stories that illustrate how you've successfully aligned diverse stakeholders around a common product vision.
✨Be Ready for Technical Discussions
Brush up on your technical knowledge, especially around mobile app architecture and APIs. You might be asked to discuss trade-offs between different technical solutions, so being comfortable with these topics will show that you're not just a product visionary but also technically fluent.
