At a Glance
- Tasks: Lead the online growth of iconic Beer & Cider brands through innovative strategies and campaigns.
- Company: Join AB InBev, a global leader in brewing with a legacy of beloved brands.
- Benefits: Enjoy competitive pay, health perks, 25 days holiday, and a beer allowance!
- Other info: Embrace a unique culture that values collaboration, ambition, and personal development.
- Why this job: Shape the future of eRetail while leading a dynamic team in a fast-paced environment.
- Qualifications: Proven eRetail experience, strong analytical skills, and a passion for growth.
The predicted salary is between 40500 - 49500 £ per year.
Ownership Purpose Brewing the world’s most loved beers and building brands consumers love, AB InBev is where ownership, ambition, and action thrive. Our portfolio of iconic brands includes global classics like Stella Artois, Budweiser, and Corona, and well-known favourites such as Camden Hells, Beck’s, and Leffe. We empower you to dream big, lead change, and create a long-lasting legacy. We value relentless problem-solvers who take accountability, embrace challenges, and turn bold goals into results through resilience and hard work. That’s Who We Are: Come and OWN IT.
The Role: Are you ready to shape the future of the online Beer & Cider category? As our eRetail Omnichannel lead, you’ll play a pivotal role in driving growth for our brands and supporting our customers via their online stores. Together with your team, you will be responsible for anything online for all the big grocery mult retailers and wholesalers in the UK. From creating compelling visuals and online campaigns to driving category growth for the online Beer & Cider category. By leveraging data-driven insights and building strong relationships, you’ll develop collaborative strategies that align with commercial priorities and deliver impactful results. This is your chance to make a meaningful difference in a fast-paced, competitive market. Next to that, you will be leading 3 highly motivated individuals!
Duties & Responsibilities:
- Data-Driven Insights: Turn complex data into actionable strategies, using shopper research and market trends to drive category growth for the online channel.
- Building Partnerships: Forge trusted relationships with key customers, acting as their go-to partner for anything online on Beer & Cider.
- Thought Leadership: Shape the future of the online Beer & Cider category through innovative thinking and compelling category visions.
- Leading a team: Leading a team of 2 individuals, all with their own set of customers.
- Strategy: Design and deliver the end-to-end strategy for all of our omnichannel eRetail customers.
- Campaigns and activation: Together with the team, you are responsible for executing our game plan online in all our key retailers and wholesalers.
Who we’re looking for:
- A strategic thinker with proven eRetail experience and a passion for driving growth.
- A leader who has proven experience in leading a team.
- Strong analytical skills and the ability to transform large datasets into meaningful insights and translate this in a meaningful way to your customers.
- Excellent relationship-building, communication, and influencing skills to collaborate with internal and external stakeholders.
- Commercial acumen and a deep understanding of shopper behaviour and market trends.
- Someone driven, results-oriented, and ready to dream big alongside a dynamic team.
- Minimum of a 2:1 degree in a relevant discipline/subject area or equivalent work experience.
Benefits & Perks:
- Benefits for you and your family to help your physical and mental health.
- Competitive parental leave and pension double contributions.
- 25 days holidays per year.
- Employee benefits to help your physical and mental health and overall well-being (travel insurance, gym memberships, discounted services, dental, etc.).
- A beer allowance to enjoy our brands.
- 2 volunteer days a year to support your local community.
- Global Bonus.
- WPA Private Medical Care.
- 26 weeks paid leave for primary caregiver.
Why build your career with us: We recruit for mindset, ambition, cultural fit, and growth opportunities. UNIQUE CULTURE We are proud to be part of something bigger than ourselves and are passionate about building upon our company’s long legacy. We believe in collaboration and candor, which results in a dynamic culture with open communication. BRANDS EVERYONE LOVES We are part of the collective, global history of beer. We are the proud makers of more than 500 iconic brands, from beloved international classics to local favourites. GROWTH OPPORTUNITIES Our people grow at the pace of their talent. We empower our people to learn, expand their perspectives, and unlock career growth. In an environment where commitment to excellence pays off, our people are able to deepen their impact and create a long-lasting legacy.
eRetail Omnichannel Lead in London employer: Ab Inbev
AB InBev is an exceptional employer located in the vibrant Greater London area, offering a dynamic work culture that fosters creativity and collaboration. Employees benefit from a supportive environment with ample opportunities for professional growth, alongside a competitive benefits package that enhances work-life balance. Joining AB InBev means being part of a forward-thinking team dedicated to innovation in marketing, making it a rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land eRetail Omnichannel Lead in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Ab Inbev and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Ab Inbev are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Ab Inbev on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Ab Inbev. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace eRetail Omnichannel Lead in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Ab Inbev. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Ab Inbev:Show us that you’ve done your homework! In your application, briefly mention what you admire about Ab Inbev’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Ab Inbev
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Ab Inbev will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Ab Inbev, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
